Audio Unicorn

Voice processing - is this the devil in disguise or the answer to every single problem you face when creating audio content? #audiounicorn #voiceovers

New guidance from Apple has been released with regards to metatags for podcast episodes. In a nutshell ID3 tags and metadata can be overwhelming at first. What we need to understand however is that they are there to help filter through masses of content that’s uploaded to the internet daily. They make our files searchable and the better we do our job at adding them – the easier it will be for our potential listeners to find us. Apple has shown us that they pay attention to quality and in my personal opinion this will be the first area of many that will come under review in the coming months. As podcasters we should adhere to create great quality content and perhaps the times where we can just “throw it out there and see if it sticks” are approaching it’s end. Podcasting doesn’t fall under any regulations currently. Unlike radio you are free to create the content how you wish with no big corporation breathing down your neck. Is this the start of a new quality era for podcasting? Time will tell… 

#podcasting is such a great way to create meaningful connections with the audience. I dive into the idea that startups should utilise the power of podcasting and potentially use it as a way to validate ideas and build audience before the product is even launched.

Starting a podcast or looking to revamp existing show? I share my top segment ideas for your own show and help you grow your podcast listener base :) #audiounicorn #podcasting

What is the science of choosing the best podcast name? What factors should you take into account? Is there any secret formula you should know about? What are the things you should keep in mind when finding the name?