Niall Mackay sits down with Marshall Katzan, a seasoned radio veteran and podcaster, to conduct an in-depth audit of Marshall's podcast, "Mr. Radio." With decades of experience in radio, film, and television since the 1970s, Marshall brings a wealth of knowledge to the conversation. However, he's seeking advice on how to improve his podcast and reach a wider audience.

Niall provides valuable insights on various aspects of podcasting, from equipment and editing techniques to content strategy and audience engagement. He emphasizes the importance of consistency, audio quality, and creating a unique niche. The discussion covers topics such as the evolution of recording technology, the impact of AI on podcasting, and practical tips for improving podcast production and presentation.

Key Takeaways:

• Consistency is crucial for podcast growth - aim for a regular publishing schedule
• Audio quality is more important than content quality for retaining listeners 
• Create a 30-45 second "hook" at the beginning of each episode to engage listeners
• Focus on a specific niche or lean into the host's personality to stand out 
• Use analytics to understand listener behavior and improve content 

Chapters and Timestamps: 
02:00 - Evolution of recording technology 
05:03 - Podcast equipment and editing tools 
08:59 - Defining a podcast niche 
14:00 - Creating engaging podcast intros 
19:52 - Focusing on host personality 
23:47 - Consistency in podcasting 
27:00 - Audio quality tips and improvements 
31:31 - Importance of audio quality over content 

Send us a text

Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!

Thanks to James Mastroianni from The Wrong Side Of Hollywood for the endorsement!

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