I'm Rachel from Aussie Online: Growing on Shopify. I started two Shopify product-based businesses in 2020 and side-hustled around my day-job and family for 2 years. In 2023 I went all-in, full time, focused on my businesses, becoming profitable for the first time in early 2023.
If you’re new to the online business world, I think you’ll find my experiences helpful as you carve out your own path.
Join me in this diary-type podcast where I share real-time challenges, and my wins, in growing a product business... as things happen day-to-day - in real time!
What can you expect from my podcast? Well… mostly a casual chat, as daytoday real challenges arise, for us to learn from and grow. Othertimes, we will take a nerdy deep dive into tactical
stuff like Facebook Ads, because I love paid traffic and firmly believe it is a must in today’s crowded marketplace, for small, micro business owners to get their brands noticed and seen.
I have learned so much in my three years advertising on Facebook and Instagram… spending over $60K of my own money to build my customer base, then nurturing them, building a solid repeat purchase base and long time loyal customer through Email Marketing.
I would love to help you too! Everything I share on the podcast is my own experiences and learnings, take them and try them for yourself, or reach out to me at aussieecommercemum.com.au for some affordable strategy support.
Either way, my mistakes and successes are the real-time real-world experiences of growing an eCommerce brand, I hope they motivate you to experiment, measure and analyse too. A growth mindset is what I am all about! I get excited about all things marketing and sales!
I invite you to subscribe, rate, and follow along!
So, pick an episode and get started!