Austrade China Podcast

Mr Mark Tanner, Founder and Managing Director of China Skinny, who has come to China for a long time and has helped many fellow foreign businesses entering into this dynamic yet drastically different market through tailored localisation and market insight researching assistance, joined us on the show this time. Mark talked about the importance of localising the market entry strategy for tapping the China market using vivid examples.

For more information on China Skinny's work and market insights, visit .

Overseeing Austrade's China Innovation Strategy that includes both implementation of the Landing Pad in Shanghai for startups and scale-ups under NISA (National Innovation and Science Agenda) and facilitation of research commercialisation for Australian innovators and researchers, Trade Commissioner Karen Surmon joins us on this episode to talk about the Government's roles and value propositions in these endeavours as one piece of the puzzle completing the ecosystem that collectively supports businesses and researchers.

Access to get more info on the Landing Pad or to lodge your application.

In this episode, we are pleased to have Ms Charlene Liu joining us at the PwC Innovation Centre in Shanghai sharing her journey and tips on coming to China and elaborating on the origin and founding stories of #LadiesWhoTech among other social initiatives. Charlene is an exemplar of promoting STEM path and opportunities for female, and a pioneer in running diversity programmes in Shanghai. Access ladieswhotech.cn to learn more about this cause.

What topics would you like to hear? What suggestions do you have? Alternatively, do you want to connect with the guest or learn more about the subjects discussed in the episodes? Make your voice heard by writing to [email protected].