In today’s episode of Authentic Achievements, Kim-Adele is joined by the extraordinary Siew Ting Foo — transformational growth leader, former global CMO, and the woman behind some of the world’s most iconic brand transformations at Unilever, Mars, Diageo, Fonterra and HP Inc.
With more than 25 years shaping brands with purpose, Siew Ting has become known as a leader who builds businesses and brands with soul. She has been recognised six years running as Asia’s Most Purposeful and Influential CMO, and named one of Asia/China’s Top Women Leaders. Her latest book, Building Brands with Soul, explores what happens when you weave purpose, humanity, and heart back into business growth.
Together, we explore:
Key Themes in This Episode
Why the future of leadership is deeply human
How to build brands from the inside out
What it really means to lead with soul
The ripple effect of aligning personal purpose, team purpose, and brand purpose
Why emotional intelligence, psychological safety, and vulnerability are now strategic advantages
How iconic brands create connection through consistency, values and experience
Why “soft skills” are actually the hardest — and most essential — leadership skills
Siew Ting’s honest reflections on vulnerability, courage, and learning to lead with heart
This conversation is packed with wisdom, lived experience, and beautifully human insight. Whether you're a marketer, founder, senior leader, or someone passionate about building something meaningful, this episode offers inspiration and practical guidance in equal measure.
About Siew Ting Foo
Siew Ting is a global CMO, brand architect, purpose strategist and transformational growth leader. She supports organisations ready to reinvent their culture, brand, and leadership through human-centred strategy.
Connect with her:
Website: www.soulforprofit.org
LinkedIn: https://www.linkedin.com/in/siewtingfoo/
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