ohn Loeffler, composer and former music executive, breaks down how AI and streaming are transforming the music industry. Drawing on his career in advertising music, television scoring and his work on the Pokémon theme, Loeffler explains why streaming royalties upended artist income, how record labels are adapting, and where the system is broken. He also shares his view of AI as a creative tool, not a replacement for human artists, and offers perspective for musicians navigating a rapidly changing business.