Authentic As F*ck with Sun Yi

Watch Trailer Episode 118: https://www.youtube.com/watch?v=EffZXwfBnwE

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 118 of AAF podcast: Kate Northrup On Difference Between Rich & Abundant. Don't miss this inspiring conversation about entrepreneurship and storytelling.

As an entrepreneur, bestselling author, and mother, Kate Northrup supports ambitious people to light up the world without burning themselves out. Kate teaches how to heal your relationship with money, time, and work. She’s the author of the bestsellers Money: A Love Story and Do Less, the creator of the Do Less Planner, and the host of the top ranking podcast, Plenty. Her work has been featured by The NY Times, Oprah Daily, The Today Show, Glamour, Harvard Business Review, and more. She lives with her husband/business partner and their two daughters in Miami.

Chapters

00:00 Can Anyone Become Rich or a Millionaire?

02:12 The Illusion of Money and Status

06:27 Rewiring Trauma and Limiting Beliefs

10:25 Cultivating a Feeling of Abundance

23:53 Authentic Storytelling vs. Clickbait

31:59 Building Trust and Leading Towards Growth

37:19 The Power of Authenticity and Telling the Truth

39:18 Being a Conduit for Creativity and Service

44:04 The Responsibility of Marketers to be Trauma-Informed

49:29 Overcoming Imposter Syndrome and Fear of Visibility

55:32 Completing the Emotional Stress Cycle and Metabolizing Stress

01:08:16 Managing Nervous System Health

01:10:46 The Role of Movement, Breath, Creativity, Social Connection, and Tears

01:12:28 Practical Techniques for Stress Management

01:17:42 Challenging Mainstream Productivity Hacks

01:20:33 Body-based Energy Management Strategies for Plenty of Time

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Kate:  @katenorthruptv 

Instagram: https://www.instagram.com/katenorthrup/

Facebook: https://www.facebook.com/katenorthrupcommunity/

Website: https://katenorthrup.com/bio/

X: https://twitter.com/katenorthrup

Podcast: https://katenorthrup.com/plenty/

***

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***

takeaways

Anyone can learn to be good with money, but becoming rich or a millionaire is not necessary for experiencing a feeling of abundance.

The amount of money does not determine happiness or well-being; it is more important to focus on how things feel.

Trauma can impact our relationship with money and success, and it is important to consciously rewire any limiting beliefs or patterns.

Authentic storytelling should focus on vulnerability and personal growth, rather than using trauma as clickbait.

Building a community based on trust and leading people towards their true selves is more sustainable than relying on sensationalism or controversy. Authenticity and telling the truth are magnetic and captivating in storytelling and personal branding.

Being a conduit for creativity and service allows messages to come through without ego.

Marketers have a responsibility to be trauma-informed and avoid re-traumatizing their audience.

Generational and ancestral trauma can impact neural patterning and create imposter syndrome and fear of visibility.

Completing the emotional stress cycle and metabolizing daily stress is crucial for well-being and overcoming burnout. Managing our nervous system health is crucial for productivity and well-being.

Releasing stress and creating spaciousness in our lives is essential.

Movement, breath, creativity, social connection, and tears help close the emotional stress loop.

Practical techniques like Havening can signal safety to our nervous system in stressful situations.

Challenging mainstream productivity hacks and adopting body-based energy management strategies can create plenty of time for what truly matters.

Trailer Episode 117: https://www.youtube.com/watch?v=bjJBq5N0qR8

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, exploring their journeys and dive into their expertise that greatly inspire them.

So excited to share in this Episode 117 of AAF podcast: Advice From A 9-Figure Agency Owner Neil Patel. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Neil Patel the co-founder of NP Digital. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. Neil is a New York Times bestselling author and was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

Chapters

00:00 Copying Marketing Strategies

03:32 Developing Client Strategies

05:27 Content Creation for Clients

08:41 Neil's Involvement in Content Creation

10:43 The Importance of Personal Experience in Content

12:06 Expensive Problems vs Popular Problems

15:41 The Temptation of Mass Content

17:48 The Desire for Fame and Popularity

20:44 Investing in Personal Brand vs Agency

22:46 Building an Agency without Personal Brand

25:03 The Profitability of Boring and Ugly Industries

27:45 Solving Expensive Problems

28:31 The Power of 'Boring' Marketing

30:25 The Importance of Data Analytics in Marketing

31:25 Understanding the Lifetime Value of Customers

32:35 Delegation and Surrounding Yourself with Experts

35:37 Managing a Growing Team and Fostering Employee Retention

47:05 Strategic Allocation of Time and Resources in Marketing

52:12 The Limitations of AI in Content Creation

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Niel:

Youtube: https://www.youtube.com/neilpatel

Instagram: https://www.instagram.com/neilpatel/

Facebook: https://www.facebook.com/neilkpatel/

Twitter: https://x.com/neilpatel

Linkedin: https://www.linkedin.com/in/neilkpatel/

NP Digital https://www.npdigital.com

Blog https://neilpatel.com

***

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***

Takeaways

Copying what works for others without considering unique factors is a common marketing mistake.

Each business is different and what works for one may not work for another.

Before signing a contract, understand the client's pain points and goals, and develop a strategy based on data analysis.

Content creation involves understanding goals, researching competitors, and creating better versions of existing content.

Personal branding can be beneficial, but building a corporate brand is more powerful in the long run.

Boring and ugly industries often generate significant revenue.

Focusing on solving expensive problems can be more profitable than chasing popularity. Focus on the 'boring' aspects of marketing, such as data analytics and lifetime value, rather than chasing after trends.

Proper data tracking and analysis are crucial for effective marketing strategies.

Understanding the lifetime value of customers helps optimize spending and profitability.

Delegation is essential for growth, and it's important to surround yourself with people who are better than you in certain areas.

Managing a team requires good communication, a strong company culture, and a focus on employee retention.

The allocation of time and resources in marketing depends on the stage and industry of the business.

AI still has limitations in content creation, and human-written content tends to perform better in terms of quality and traffic.

Watch Trailer: https://youtu.be/EnShcYxwGPI

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in this Episode 116 of AAF podcast: Purpose of Storytelling with Joanne Molinaro aka The Korean Vegan. Don't miss this inspiring conversation about entrepreneurship and storytelling.

With over 5 million fans spread across her social media platforms, New York Times best-selling author Joanne Molinaro, a.k.a The Korean Vegan, has appeared on The Food Network, CBS Saturday Morning, ABC's Live with Kelly and Ryan, The Today Show, PBS, and The Rich Roll Podcast. She's been featured in the Los Angeles Times, The Washington Post, The Atlantic, NPR, and CNN; and her debut cookbook was selected as one of “The Best Cookbooks of 2021” by The New York Times and The New Yorker among others.

Chapters

00:00 The Purpose of Storytelling

02:32 The Importance of Feeling Seen

05:57 Balancing Ego and Objectivity

10:09 Transitioning to Video Content

14:23 The Appeal of Non-Food Content

16:32 Finding a Balance in Content Creation

19:23 The Joy of Writing

22:14 Balancing Ego and Objectivity in Opinion Formation

25:05 The Role of Ego in Opinion Formation

27:18 Learning from Failure and Feedback

29:06 Navigating Ego in the Legal Profession

32:57 The Challenge of Polarizing Content

37:09 Striving for a Balance in Content Creation

45:16 Integrity in the Legal Profession

52:06 The Power of Personal Stories

57:37 The Evolving Definition of Being American

01:09:29 Progressive vs. Conservative

01:16:25 Reflection and Reassessing One's Path

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Follow Joanne:

YouTube: @TheKoreanVegan

Instagram: https://instagram.com/thekoreanvegan

TikTok: https://tiktok.com/@thekoreanvegan

Facebook: https://facebook.com/thekoreanvegan

Twitter: https://twitter.com/thekoreanvegan

***

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***

summary

Storytelling is a way to help people feel seen and to affirm their worth. It can also be a way for the storyteller to feel seen and validated. Joanne started her content creation journey with the goal of veganizing Korean food, but later shifted towards storytelling about the immigrant experience in the United States. She wanted to provide insight into the immigrant American experience and allow immigrants to be seen. When people don't feel seen, they feel that their story and actions are not worthy or valuable. Joanne believes that everyone has stories to share, but they may not believe their stories deserve to be heard or have the skills to share them effectively. Joanne enjoys making both food and non-food content, but writing is what gets her most passionate. She believes in being objective and well-informed before sharing an opinion. Balancing ego and objectivity is important in the legal profession and in content creation. Joanne strives to create positive storytelling, but acknowledges the challenge of competing with polarizing content that generates more views and engagement. She hopes to find a balance and not compromise her ideals. In this conversation, Joanne and Sun Yi discuss the importance of integrity in the legal profession and the challenges of staying true to one's values. They also explore the themes of immigration, identity, and the evolving definition of what it means to be American. Joanne shares her passion for storytelling and the power of sharing personal stories to challenge stereotypes and promote understanding. They discuss the need for open-mindedness and empathy in today's polarized world and the importance of taking time to reflect and reassess one's path in life.

Watch Trailer Episode 115: https://www.youtube.com/watch?v=iIX8zYEN19Q

Watch Full Episode 115: https://www.youtube.com/watch?v=q-9ovZ3zjkY

Chapters

00:00 Balancing Work and Content Creation

02:10 Setting Boundaries and Prioritizing Personal Time

09:09 Improving Content Quality and Engagement

18:32 Starting from Scratch: Building an Instagram Following

24:38 Managing Expectations and Patience

34:05 The Power of Hooks

38:02 Building Genuine Relationships for Collaborations

41:08 Creating Share-Worthy Content

47:02 Growing Instagram vs. Growing a Business

50:11 The Role of Therapy in Personal Growth

55:18 Dealing with Negative and Hate Comments

01:01:52 Instaclub Hub: Brock Johnson's Instagram Membership

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 115 of the AAF podcast: Realities Of Being A Content Creator w/ Brock Johnson. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Brock Johnson has coached thousands of entrepreneurs and creators on how to grow on Instagram since launching his coaching business in 2018. In 2021, his personal following blew up thanks to his Reels Strategies and he has grown at a rate of approximately 1,000 followers per day, since then. He now has over 700k followers, personally consults with Meta and Instagram staff, and is an international keynote speaker.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow Brock: @BuildYourTribePodcast

Instagram https://instagram.com/brock11johnson

Facebook https://facebook.com/brock11johnson/

TikTok https://tiktok.com/@brock11johnson

InstaClubHub https://InstaClubHub.com/trial

https://stan.store/Brock11Johnson

***

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***

summary

Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation. He spends less than 2 hours a week creating social media content, and the rest of his time is dedicated to working on the business and personal activities. He emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day. Johnson believes that working on the right things and having a team are crucial for success. He delegates tasks like editing and community management to his team, allowing him to focus on creating content and engaging with his audience. In this conversation, Brock Johnson shares valuable insights on creating effective hooks for social media posts, the importance of collaboration, and the role of therapy in personal growth. He emphasizes the power of negative hooks and the need to dumb down and keep hooks short. He also discusses the importance of building genuine relationships for collaborations and provides tips on networking. Brock highlights the significance of share-worthy content and the different types of share-worthy posts. He also shares his thoughts on growing Instagram versus growing a business and discusses his personal weaknesses and the role of therapy in his life. Finally, he talks about dealing with negative and hate comments and provides information about his Instagram membership, Instaclub Hub.

keywords work-life balance, content creation, time management, team, engagement, hooks, social media, collaboration, therapy, networking, share-worthy content, growing Instagram, growing a business, negative comments, hate comments, Instaclub Hub

takeaways

• Brock Johnson spends 70-80% of his time working on his business and 20-30% on content creation.
• He spends less than 2 hours a week creating social media content.
• Johnson emphasizes work-life balance and sets boundaries by having a hard stop at 5 PM every day.
• Working on the right things and having a team are crucial for success in content creation.
• Delegating tasks like editing and community management allows for more focus on creating content and engaging with the audience. Negative hooks perform better than neutral or positive hooks.
• Dumb down hooks and keep them short to capture attention.
• Build genuine relationships for collaborations and pitch specific ideas.
• Share-worthy content includes calls to arms, breaking news, relatable content, inspirational content, and controversial opinions.
• Growing a business is harder than growing Instagram.
• Therapy can help in personal growth and overcoming challenges.
• Negative comments can provide valuable feedback, while hate comments should be ignored or blocked.
• Instaclub Hub is Brock Johnson's Instagram membership for growing and monetizing Instagram.

Watch Trailer Episode 114: https://www.youtube.com/watch?v=-Wkemclbo5g

Watch Full Episode 114: Full Episode: https://www.youtube.com/watch?v=-IES7I4c--8

Chapters

00:00 Creating a Safe and Supportive Environment

05:23 Connecting with the Body and Processing Trauma

17:39 Breathwork: A Journey of Self-Discovery and Transformation

53:22 The Power of Accepting and Embracing All Aspects of Ourselves

01:08:09 The Impact of Childhood Criticism and the Need for Validation

01:23:28 The Role of Breathwork in Healing and Self-Discovery

01:38:26 The Emotional Journey of Breathwork

01:43:26 Accessing Deeper Parts of Yourself Through Breathwork

01:51:19 Self-Acceptance: The Key to a Fulfilling Life

02:03:45 Love and Connection: Transformative Forces

02:30:40 Conclusion

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 114 of the AAF podcast: w/ Samson Odusanya. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Samson Odusanya is a husband, father, and Integrative Transformational Facilitator who empowers people to transform emotional pain into profound wisdom and personal power through tailored introspective processes.

His unique approach creates ideal conditions for deep self-discovery across a diverse range of individuals from all walks of life helping them uncover their authentic selves and fostering transformative shifts that inspire lasting growth.

Through his guidance, individuals experience profound personal shifts that lead to a deeper understanding and a more meaningful connection with themselves and their path.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

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Twitter https://twitter.com/_sun_yi

LinkedIn https://linkedin.com/in/sunyi-nightowls/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Samson Odusanya

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LinkedIn https://www.linkedin.com/in/samson-odusanya-a6330a194/

Facebook https://www.facebook.com/p/Samson-Odusanya-100077401452434/

https://calendly.com/samsonodusanya/free-your-mind-personal-coaching-discovery-call?month=2024-09

https://calendly.com/samsonodusanya/breathe?month=2024-09

***

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***

summary When working with first-time breathwork clients, it is important to create a safe and supportive environment. Many people come to breathwork because they have tried other modalities and are looking for a new approach. Breathwork can help people connect with their bodies and process trauma that has been stored in their system. The process of breathwork involves deep breathing and getting present with sensations, emotions, and feelings. It is a journey of self-discovery and transformation. Breathwork is a powerful tool that allows individuals to get out of their heads and into their bodies, facilitating healing and self-discovery. It helps to release suppressed emotions and trauma, allowing the body to come back into homeostasis. Breathwork can be used to respond differently to challenging situations and lower the chances of reacting in an unhealthy way. It is not just about catharsis or peak experiences, but also about being present in everyday life and choosing how to breathe in different situations. Breathwork can bring up both negative and positive emotions, depending on the individual's experiences and healing journey. In this conversation, Sun and Samson discuss the importance of embracing one's authentic self and letting go of masks and personas. They explore the concept of the ego and how it can hinder personal growth and connection with others. They also touch on the power of breathwork in accessing deeper parts of oneself and the role of intuition in making choices. The conversation emphasizes the need for self-acceptance, the importance of belonging, and the transformative potential of love and connection.

keywords breathwork, first-time clients, safe environment, trauma processing, deep breathing, present moment, self-discovery, transformation, breathwork, healing, self-discovery, trauma, emotions, homeostasis, present moment, authentic self, masks, personas, ego, personal growth, connection, breathwork, intuition, self-acceptance, belonging, love, transformation

takeaways

• Creating a safe and supportive environment is crucial when working with first-time breathwork clients
• Breathwork can help people connect with their bodies and process stored trauma
• The process involves deep breathing and getting present with sensations, emotions, and feelings
• Breathwork is a journey of self-discovery and transformation Breathwork allows individuals to get out of their heads and into their bodies, facilitating healing and self-discovery.
• It helps to release suppressed emotions and trauma, allowing the body to come back into homeostasis.
• Breathwork can be used to respond differently to challenging situations and lower the chances of reacting in an unhealthy way.
• It is not just about catharsis or peak experiences, but also about being present in everyday life and choosing how to breathe in different situations.
• Breathwork can bring up both negative and positive emotions, depending on the individual's experiences and healing journey. Embrace your authentic self and let go of masks and personas.
• The ego can hinder personal growth and connection with others.
• Breathwork is a powerful tool for accessing deeper parts of oneself.
• Intuition plays a crucial role in making choices.
• Self-acceptance is key to living a fulfilling life.
• Belonging and connection are fundamental human needs.
• Love and connection have transformative power.

Watch Trailer Episode 113: https://www.youtube.com/watch?v=1LBWrEIjUOM

Watch Full Episode 113: https://youtu.be/z7vLWxkIcFY

Chapters

00:00 Introduction: Creating Content for Someone Else

01:21 Getting to Know the Client and Developing a Strategy

03:13 Repurposing Content and Adding Authenticity

07:23 Measuring Success and Setting Expectations

10:12 Minimum Engagement and Starting an Agency

24:50 Pricing for Social Media Management with Strategy

28:10 Building Momentum and Capitalizing on Viral Posts

32:29 The Power of Reposting and Repurposing Content

39:36 The Importance of a Strong Personal Brand and Consistency

51:49 Building an Email List for Effective Monetization

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 113 of the AAF podcast: Insider Tips From A Social Media Agency Owner w/ Milou Pietersz. Don't miss this inspiring conversation about entrepreneurship and storytelling.

The content creator and founder of a multi-six-figure social media agency, Milou Pietersz, went from being ghosted by every agency she applied to, now having built a team of her own. Her agency, Simply Multimedia, provides and executes innovative marketing strategies while she "coaches the competition," sharing best social media practices with her 60,000 Instagram followers.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Milou Pietersz

Instagram https://www.Instagram.com/miloupietersz

LinkedIn https://www.linkedin.com/in/miloupietersz/

YouTube https://www.youtube.com/@UCSs1vWPc1-EBVBkuSbMSCvA

Threads https://www.threads.net/@miloupietersz

Website https://www.simply-multimedia.com

***

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***

summary Creating content for someone else requires studying and understanding the client's goals and brand. The process involves getting to know the client, developing a strategy, and repurposing their long-form content. The content is planned and scheduled in advance, with the aim of driving engagement and achieving the client's objectives. The growth of an account depends on the client's goals, and success is measured by various metrics such as leads, sales, or audience growth. Pricing for social media management with strategy starts at a minimum of $1500-$2000 per month, depending on the level of service provided. In this conversation, Sun and Milou Peters discuss various strategies and mistakes related to social media management and marketing. They emphasize the importance of building momentum and capitalizing on viral posts, as well as the value of reposting and repurposing content. They also discuss the common mistakes made by social media managers, clients, and content creators. One key takeaway is the significance of having a strong personal brand and being consistent in posting and engaging with the audience. Additionally, they highlight the importance of building an email list for effective monetization.

keywords

content creation, social media marketing, personal brand, strategy, client goals, long-form content, engagement, growth, pricing, social media management, social media marketing, viral posts, reposting, repurposing, personal brand, consistency, engagement, email list, monetization

takeaways

• Creating content for someone else involves studying and understanding the client's goals and brand.
• The process includes developing a strategy, repurposing long-form content, and planning and scheduling content in advance.
• Success is measured by various metrics such as leads, sales, or audience growth.
• Pricing for social media management with strategy starts at a minimum of $1500-$2000 per month. Building momentum and capitalizing on viral posts can lead to long-lasting success on social media.
• Reposting and repurposing content can help reach a larger audience and potentially achieve better results.
• Having a strong personal brand and being consistent in posting and engaging with the audience are crucial for social media success.
• Building an email list is essential for effective monetization and converting followers into customers.

Watch Episode 112 Trailer: https://youtu.be/J6xNQ5EYnE4

Watch Full Episode: https://youtu.be/EMWURhLw39s

Chapters

00:00 Introduction and Can Anyone Get 10,000 Followers in Three Months?

02:03 Realistic Expectations and the Time Required for Growth

04:14 The Importance of Experimentation and Proper Testing

08:11 Finding the Right Content Strategy and Formats

12:36 The Balance Between Authenticity and Adaptability

16:14 The Challenges of Copying Others and Being Stubborn in Authenticity

19:47 The Importance of Consistency and Mindfulness

23:04 The Five Stages of Content Creation and Finding Your Focus

27:10 Common Mistakes in Social Media Growth

32:37 The Psychological Factors in Content Creation and Growth

39:01 The Never-Ending Journey of Personal Branding and Growth

40:31 Mastering Mindset and Storytelling

41:13 Driving Traffic and Engagement with Automation

42:10 The Balance Between Supply and Demand

47:26 The Impact of Links on Algorithm Reach

49:33 The Value of Collaboration and Community

52:04 Choosing the Right Design Software

56:54 The Role of AI in Content Creation

01:05:22 Time Management and Adaptation

01:09:44 Continuous Learning and Fostering an Artistic Eye

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 112 of the AAF podcast: How To Get Your First 10k Followers w/ Hrabren Bankov. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Hrabren Bankov has worked with brands such as UNICEF, FEMA, and Cambridge Clothing and has helped personal brand owners grow more than 7M followers organically. Along the way, he put his money where his mouth was and has been able to scale his personal brand to more than 600K followers across Instagram, LinkedIn and YouTube.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

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Follow: Hrabren Bankov

Instagram https://www.instagram.com/marketingharry/

LinkedIn https://www.linkedin.com/in/marketingharry/

YouTube https://www.youtube.com/c/MarketingHarry

Threads https://www.threads.net/@marketingharry

***

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***

summary

In this conversation, Sun and MarketingHarry discuss the challenges of growing a social media following and the importance of experimentation and content strategy. They emphasize the need for realistic expectations and the time required for organic growth. They also discuss the importance of understanding the platform and the audience, as well as the need for consistency and mindfulness in content creation. They highlight the common mistakes people make, such as creating content for themselves instead of the audience, and not giving organic marketing enough time. They also discuss the importance of balancing authenticity with adaptability and the value of storytelling in conveying important messages. In this conversation, Sun and MarketingHarry discuss tactics for social media success. They emphasize the importance of mindset and storytelling, as well as the role of automation in driving traffic and engagement. They also discuss the balance between supply and demand in social media, the impact of links on algorithm reach, and the value of collaboration and community. They touch on the use of design software for content creation and the need for authenticity and opinion in content. They also discuss the importance of fostering an artistic eye and the role of engagement in studying and reverse engineering successful content. Finally, they discuss time management and the need for adaptation and continuous learning in social media.

keywords

social media growth, experimentation, content strategy, realistic expectations, platform understanding, audience understanding, consistency, mindfulness, common mistakes, authenticity, adaptability, storytelling, social media, mindset, storytelling, automation, traffic, engagement, supply and demand, links, collaboration, community, design software, authenticity, opinion, artistic eye, engagement, time management, adaptation, continuous learning

takeaways

• Growing a social media following takes time and realistic expectations are important.
• Experimentation and testing different content formats and strategies are crucial for success.
• Understanding the platform and the audience is essential for effective content creation.
• Consistency and mindfulness are key in content creation and growth.
• Common mistakes include creating content for oneself instead of the audience and not giving organic marketing enough time.
• Balancing authenticity with adaptability is important for long-term success.
• Storytelling is a powerful tool for conveying important messages. Mindset and storytelling are key factors in social media success.
• Automation, particularly through Instagram stories and DMs, can drive traffic and engagement.
• The balance between supply and demand is crucial in social media success.
• Links can negatively impact algorithm reach on social media platforms.
• Collaboration and community are valuable for growth and learning.
• Design software like Canva and Adobe Express are recommended for content creation.
• Authenticity and having an opinion are important in content creation.
• Engagement is a consistent traffic source on Instagram and can be used for studying and reverse engineering successful content.
• Time management and adaptation are essential in social media success.
• Continuous learning and fostering an artistic eye are important for improvement.

Watch Episode 111 Trailer: https://youtu.be/5G6kcLNvgrs

Watch Full Episode: https://youtu.be/Bt1diHUFb1k

Chapters

00:00 Understanding People Pleasing vs. Generosity

04:09 The Influence of Negative Self-Opinions on People Pleasing

08:02 Overcoming Triggers and Reprogramming Autopilot Responses

35:18 Feeling Helpless in Communication

37:48 Black and White Thinking

45:02 The Road to Confidence

49:21 The Importance of Self-Commitment

53:31 Helping Individuals Feel Motivated

56:13 Falling in Love with an Idealized Self

59:45 Challenging False Beliefs

01:02:04 Addressing Insecurities and Fears

01:04:00 Overcoming Challenges and Developing a Growth Mindset

01:06:29 The Power of Relaxation and Self-Awareness

01:08:52 Beliefs and Self-Perception in Personal Growth

01:11:36 Cultivating Safe Spaces and Providing Support

01:19:31 Making Memories and Visualization for Goal Achievement

01:25:40 The Potential for Change in Personality

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 110 of the AAF podcast: Show Fight, Flight, And Freeze Responses Affect Your Business w/ Eugene Choi. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Dr. Eugene K. Choi teaches executive leaders how to achieve and sustain peak performance in high-stress, high-stakes and high-change environments. He created a unique, science-backed process that teaches leaders how to activate their executive brain to dramatically improve results and increase clarity and focus in challenging and unpredictable situations. He has a background in clinical pharmacy, neuroscience and business coaching and has helped thousands of entrepreneurs and executives optimize their mindset, reduce toxic stress, and lead with more impact. Dr. Eugene's work has been featured on Entrepreneur, Success Magazine, Lifehack and many others generating over 11 million views on his articles. His experience and expertise in both strategy and psychology have proven critical in helping clients produce tangible results in both business and in life.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

Website https://sunyi.co

Night Owl Nation https://sunyi.co/night-owl-nation/

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LinkedIn https://linkedin.com/in/sunyi-nightowls/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Dr. Eugene K. ChoI

Instagram https://www.instagram.com/eugenekchoi/

LinkedIn https://www.linkedin.com/in/eugenekchoi/

***

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***

summary

The conversation explores the difference between people pleasing and being generous, and how to identify if one is being generous or seeking validation. It delves into the fight, flight, and freeze responses that occur when the brain feels threatened, and how people pleasing can stem from negative self-opinions. The discussion also touches on the importance of empathy and compassion in leadership, and how true connection and loyalty are generated through these qualities. The conversation concludes with practical tips on how to overcome triggers and reprogram the brain's autopilot responses. The conversation explores the impact of past experiences on present behavior and emotions. It delves into the concept of fight, flight, freeze responses and how they can be triggered by past traumas. The discussion also touches on the development of confidence and the role of self-acceptance and self-compassion. The importance of creating space to sit with uncomfortable feelings and the benefits of meditation are highlighted. The conversation concludes with a focus on helping individuals overcome insecurities and fears of judgment in order to take action. Dr. Eugene K. Choi shares insights on overcoming challenging circumstances and developing a growth mindset. He emphasizes the importance of relaxation and self-awareness in finding solutions to problems. He also discusses the impact of beliefs and self-perception on personal growth and success. Dr. Choi highlights the need to cultivate safe spaces and provide support for oneself. He explores the concept of making memories and the power of visualization in achieving goals. Finally, he touches on the nature of personality and the potential for change.

keywords

people pleasing, generosity, validation, fight response, flight response, freeze response, negative self-opinions, empathy, compassion, leadership, triggers, reprogramming, past experiences, behavior, emotions, fight, flight, freeze responses, traumas, confidence, self-acceptance, self-compassion, uncomfortable feelings, meditation, insecurities, fears of judgment, taking action, overcoming challenges, growth mindset, relaxation, self-awareness, beliefs, self-perception, safe spaces, support, making memories, visualization, personality

takeaways

• Understanding the difference between people pleasing and being genuinely generous
• Recognizing the fight, flight, and freeze responses that occur when the brain feels threatened
• Exploring the impact of negative self-opinions on people pleasing behavior
• The importance of empathy and compassion in leadership
• Practical tips for overcoming triggers and reprogramming autopilot responses Past experiences can shape present behavior and emotions.
• Fight, flight, freeze responses can be triggered by past traumas.
• Developing confidence requires self-acceptance and self-compassion.
• Creating space to sit with uncomfortable feelings is important for personal growth.
• Meditation can help regulate emotions and promote neuroplasticity.
• Overcoming insecurities and fears of judgment is crucial for taking action. Relaxation and self-awareness are key in finding solutions to challenging circumstances.
• Beliefs and self-perception can greatly impact personal growth and success.
• Cultivating safe spaces and providing support for oneself is crucial.
• Making memories and visualization can help in achieving goals.
• Personality is not permanent and can be changed.

Watch Episode 110 Trailer: https://youtu.be/SigD5KDggcs

Watch Full episode: https://youtu.be/eIAYE4xNVRU

Chapters

00:00 Introduction

02:47 The Power of Authenticity and Transparency

06:04 Being Coachable and Following Through

09:28 Building a Successful Business in the Insurance Industry

13:29 Recruiting and Leading a Team: Selling the Dream

24:17 The Power of Consistency in Sales

25:22 The Importance of Conviction in Selling

29:28 Overcoming the Fear of Cold Outreach

37:24 Harnessing the Power of Social Media for Recruiting

41:25 Providing Value and Building an Online Presence

42:00 The Challenge of Getting Agents to Use Social Media Effectively

43:25 The Power of Sponsored Ads and Landing Pages

45:56 Embracing AI and New Technologies for Business Success

46:41 Perfectionism in Content Creation

48:18 Taking Action and Overcoming Perfectionism

51:17 The Power of Authenticity

01:00:31 Building a Solid Business Foundation

01:05:43 Debunking Myths for Success

0117:56 Conclusion

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 110 of the AAF podcast: Selling With Confidence & Consistency w/ Daniel Alonzo. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Daniel Alonzo is a coach, entrepreneur, and author of the upcoming book "Wealth on the Beach," with a following of 50,000 on social media. After a college injury ended his baseball dreams, he joined a financial services company at 21 and, despite early rejections, became financially independent by 28. He now oversees 48 financial service locations and over 1,500 agents, while also speaking to large audiences and hosting retreats and seminars on financial independence and personal growth.

Alonzo's dedication to leadership and success has been recognized in media outlets like Success Magazine and the Forbes Riley Radio Show. He inspires thousands through speaking engagements at venues like the Georgia Dome and Los Angeles Convention Center and runs the Wealth on the Beach Club, a private Facebook coaching group. His nearly 25-year career showcases his commitment to helping others achieve their best lives.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Night Owl Nation https://sunyi.co/night-owl-nation/

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Domestika https://domestika.org/en/courses/2638-the-art-of-storytelling-for-freelancers-and-creators/sunyi

Follow: Daniel Alonzo

Instagram https://www.instagram.com/danielalonzo/

Youtube https://www.youtube.com/user/alonzoash

Wealth on the Beach Podcast https://podcasts.apple.com/us/podcast/daniel-alonzos-wealth-on-the-beach-podcast/id1433822727?i=1000418325151&mt=2

***

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***

summaryDaniel Alonzo, an investor, entrepreneur, speaker, author, business coach, and motivational speaker, shares his journey to financial independence and the importance of being authentic and transparent in business. He emphasizes the need to be coachable and do what you say you're going to do. Daniel discusses his experience in the insurance industry, where he started at 21 and steadily grew his income over the years. He also highlights the challenges of recruiting and leading a team. Overall, Daniel's story serves as inspiration for aspiring entrepreneurs and emphasizes the importance of hard work and perseverance. In this conversation, Daniel Alonzo shares his insights on sales, building a business, and recruiting. He emphasizes the importance of doing the 'boring' things consistently, such as follow-ups and organization, to achieve success. Daniel also highlights the need for conviction in your product or service and the belief that it can truly benefit others. He discusses the fear of cold outreach and offers advice on overcoming it. Daniel shares his experience with recruiting and the power of social media in reaching potential recruits. He emphasizes the importance of providing value and building a strong online presence. Daniel Alonzo discusses the challenges of getting agents to effectively use social media for their business. He shares his own success story of using sponsored ads and landing pages to recruit and generate leads. The conversation also touches on the importance of being coachable, letting go of ego, and embracing new technologies like AI. Daniel emphasizes the need to adapt and learn new strategies to stay successful in business. Daniel Alonzo and Sun discuss the importance of taking action and overcoming perfectionism in content creation and business. They emphasize the need to start and learn along the way, rather than waiting for everything to be perfect. They also debunk the myth that rich people are inherently bad and highlight the importance of building a solid business foundation. The conversation concludes with a discussion on the importance of authenticity and staying true to oneself in pursuing success.

keywords

financial independence, authenticity, transparency, coachability, insurance industry, recruiting, leadership, hard work, perseverance, sales, building a business, recruiting, conviction, cold outreach, social media, providing value, social media, agents, training, sponsored ads, landing pages, recruiting, leads, coachable, ego, AI, content process, content creation, perfectionism, taking action, business, rich people, authenticity

takeaways

• Being authentic and transparent in business can lead to success and build trust with clients and team members.
• Being coachable and doing what you say you're going to do are key factors in achieving success.
• Starting a business at a young age is possible, as long as you have the competence and results to back it up.
• Recruiting and leading a team requires selling the dream and inspiring others to believe in the vision.
• Hard work and perseverance are essential in building a successful business and achieving financial independence. Consistency in doing the 'boring' things is key to success in sales.
• Having conviction in your product or service is crucial for effective selling.
• Overcoming the fear of cold outreach requires belief in the value you offer.
• Social media is a powerful tool for recruiting and building a business.
• Providing value and building a strong online presence are essential for success in the digital age.
• Most agents are not effectively using social media for their business
• Being coachable and open to new strategies is crucial for success
• Letting go of ego and embracing new technologies can lead to growth
• AI can be a valuable tool for generating content ideas and staying on point
• Don't wait for perfection, just start and learn along the way.
• Rich people are not inherently bad; money exposes who they truly are.
• Build a solid business foundation as your bread and butter, and use content creation as a bonus.
• Authenticity is key in pursuing success; be true to yourself and your own style.

Watch Episode 109 Trailer: https://youtu.be/ICXr2NydX4s

Watch Full Episode: https://youtu.be/lPazkKY4zZw

Chapters

00:00 Introduction and Background

02:35 The Power of PR for Building a Personal Brand

06:02 The CPR Method: Crafting a Pitch That Grabs Journalists' Attention

13:34 The Importance of Confidence and Advocacy in PR

21:45 Positioning Yourself as an Authoritative Voice

25:15 The Simplicity of PR: Writing a Pitch and Sending It Out

29:27 The Importance of Pitching and PR

30:07 Effective Follow-Up Strategies

31:23 Building Confidence and Cultivating Mindset

33:31 Authenticity and Human Connection in the Coaching Industry

37:43 Healing and Self-Love for Business Success

Authentic As F*ck is a podcast all about storytelling. I have conversations with entrepreneurs, and creators, hear their stories, and how these stories shaped the person.

So excited to share in Episode 109 of the AAF podcast: How To Get Featured On Forbes Without Paying For PR w/ Gloria Chou. Don't miss this inspiring conversation about entrepreneurship and storytelling.

Gloria Chou is an award-winning Small Business PR coach and host of the top-rated Small Business PR Podcast. Her untraditional yet proven PR methods that allow anyone to gain top-tier, earned media without needing to hire an agency, have industry connections or any PR experience have been featured in Forbes, Business Insider, Crunchbase and on over 50+ podcasts.

Through her online community of nearly 10k mainly BIPOC and WOC founders, and signature PR Secrets Masterclass, Gloria helps early-stage founders "hack their own PR" to go from unknown, to being seen, heard, and valued with her proprietary 3-step CPR Pitching Method™— one that’s helped 10,000+ small businesses get over a combined 1 Billion free, organic views in top tier outlets such as the New York Times, Vogue, Fast Company, Forbes and more.

As a former U.S. Diplomat that’s never worked in PR, marketing or had any industry contacts, Gloria cold-called thousands of newsrooms to crack the code on PR, and now helps other entrepreneurs do the same. Gloria’s #1 mission is to make PR more accessible so that all founders—especially those who have been marginalized and underrepresented, can learn how to grow their businesses and confidently tell their stories without breaking the bank. Gloria was also recently awarded the “Pitch Writing Expert of the Year” for 2021 as a part of the Influential Businesswomen Awards and a member of 2022’s Forbes 1000 list.

Comment, tag, and share with someone who would love this. Enjoy!

Also join Night Owl Nation https://sunyi.co/night-owl-nation, a global community of entrepreneurs and creators who practice storytelling together.

Follow me: @SunYiCo

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Night Owl Nation https://sunyi.co/night-owl-nation/

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Instagram https://instagram.com/gloriachoupr

YouTube https://www.youtube.com/@smallbusinesspr

X https://twitter.com/gloriachoupr

***

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***

summary

Gloria Chow, an award-winning small business PR coach, shares her untraditional yet proven PR methods. She emphasizes the importance of PR for building a personal brand and increasing conversion rates. Gloria's mission is to make PR accessible to all founders, especially women of color. She teaches the CPR method, which involves crafting a pitch that is relevant, specific, and positions the entrepreneur as an authoritative voice in their industry. Gloria also provides tips for finding the right journalists to pitch to and avoiding common pitching mistakes. In this conversation, Gloria Chou and Sun discuss the importance of pitching and PR in growing a business. They explore the common mistakes people make when pitching and provide tips for effective follow-up. Gloria shares insights from her PR program, emphasizing the importance of confidence and mindset. They also discuss the coaching industry and the need for authenticity and human connection. Gloria opens up about her personal journey with psychedelics and how it has impacted her business and mindset. Overall, the conversation highlights the power of pitching, the value of community, and the importance of healing and self-love.

keywords

PR, personal brand, conversion rates, founders, women of color, CPR method, pitch, journalists, pitching, PR, mistakes, follow-up, confidence, mindset, coaching industry, authenticity, community, psychedelics, healing, self-love

takeaways

• PR is essential for building a personal brand and increasing conversion rates.
• The CPR method (Credibility, Point of View, Relevance) is an effective framework for crafting a pitch that grabs journalists' attention.
• Finding the right journalists to pitch to can be done through Google News Alerts, Twitter, and LinkedIn.
• Avoid common pitching mistakes such as sending irrelevant pitches, using a marketing brochure approach, and sending long, attachment-heavy emails.
• The CPR method can be applied to pitching investors, getting on podcasts, and securing wholesale deals. Pitching is essential for growing a business and getting media coverage.
• Effective follow-up is crucial for successful pitching.
• Confidence and mindset play a significant role in PR success.
• Authenticity and human connection are key in the coaching industry.
• Healing and self-love can positively impact business and mindset.