Authentic Brand Mastery Podcast

Daniel Ben-Horin was elected as a Senior Fellow for his work as a leading social entrepreneur by Ashoka, the Nonprofit Technology Enterprise Network awarded him its Lifetime Achievement Award, and the Nonprofit Times included him on its annual list of “50 Most Influential People in the Nonprofit Sector

Whether you have resources to give or solutions you need to get, TechSoup facilitates the exchange. A trusted partner for nearly three decades, TechSoup provides both the digital platforms and in-person experiences that enable people to work together toward a more equitable world.

He's an entrepreneur, he's a speaker, he's a growth hacker, he's Vincent Dignan. Whether it's digital marketing or his unique stylish wardrop, he knows how to make a splash.

As mentioned on his website, Vincent helps early-stage companies through a combination of rapid social media growth, guerrilla community management tactics, and growth hacks which have seen companies go from zero to thousands of signups/followers/users virtually overnight- so “hacking” is his speciality.

Early in his career he launched 2 digital magazines that got over 1,000,000 visitors per month and from that point on people wanted to know his secret sauce. Vincent went from digital magazine to growth-hacker at that point.

He founded Planet Ivy and Screen Robot. They received nearly 20 million page views without any paid marketing spend.

His first book was released with a bang on Indiegogo and has raised over $100,000. It offers some incredible insights for growth. In the book Vincent shares a story he created for a marketing play on Indiegogo that allowed him to narrow down who he is talking to and where to find that audience type. It's powerful stuff.

On a personal note, I came across Vincent and his work during Neil Patel's Virtual Summit which led me to reach out and connect for this interview.

In this interview we talk with the co-founder of the Amani Institute, a school for social entrepreneurship. What is a social entrepreneur, why is it important and what does the future hold?

For as long as she can remember, Ilaina has been working actively towards social change. Born in Venezuela to Argentinian parents who were exiled due to the dictatorship, Ila learned from a young age the power of education to promote justice. As such, her career has focused on supporting people in making a difference in the world. Ila worked at the United Nations Argentine Youth Organization (OAJNU), serving on the Cordoba Region’s Executive Committee as well as on the National Board. She moved to Spain to work in the International Cooperation Department of the Youth Council of Galicia-Spain, supporting relations with the European Union.

Given her experience, Ila was recruited by Ashoka’s Southern Cone office as Director of the Youth Venture Program. After working at Ashoka’s headquarters in Washington DC as Latin America and Global Campaigns Manger she launched Ashoka’s El Salvador office, where she built and managed a youth violence prevention program, which taught social entrepreneurship while promoting community cohesiveness. Ilaina serves at the Advisory Board of Open Society Foundation’s Youth Initiative.

Ilaina has a Master’s degree in International Studies and in Peace and Conflict Resolution from Torcuato Di Tella University (Buenos Aires, Argentina) and George Washington University (Washington, DC). She earned two Bachelor’s degrees: in International Affairs, from Siglo 21 University, Córdoba, Argentina, and in Mediation from the University of Buenos Aires. She has represented Argentina at the World Youth Congress in England, the International Forum for Peace in Egypt, and the International Youth Meeting in Mexico. Consistent with her passion for education and learning from other cultures, she has worked on community-based projects in Uruguay, Ecuador, Bolivia and Haiti.

Millionaire, Alex Jeffreys has been very successful selling online and is sharing his secrets based on his experience. What does it take and why money isn't all he is looking for.

Hang on until the end because Alex shares his email and invites you to contact him if you want help.

Born and raised in Cardiff, Wales he built his first business on eBay selling Motorbikes at the age of 24. It was during this initial entrepreneurial venture he discovered a love for marketing.

Next, he built an education company teaching others how to market on eBay using cutting edge internet marketing strategies. This initial side-line business in its first year did six figures in revenue.

Building on his success he then published his first book, teaching all of the methods and strategies he had used to build two successful online companies.

Because of the success of this book, this created a massive demand worldwide from people who wanted to work with Alex personally.

As a result, in 2008 he opened his first coaching program with over six hundred people joining in the very first week.

Now, MarketingWithYou.com Inc is a multi-million dollar coaching business and in 2016 was ranked 903rd fastest growing company in the whole of North America.

Alex’s passion and specialty is to help coaches, consultants, speakers, authors and information marketers double, triple and quadruple their profits while working less than ever before using tried and tested direct response advertising methods online.

He has helped clients in every profitable niche you can think of. Including, but not limited to… Real Estate, Weight Loss, Relationships, Salsa, Forex, Hypnosis, Internet Marketing, NLP, Tennis, Fashion, Dog Training, and many, many more.

When Alex isn’t helping others grow and scale their businesses he is usually sharpening his own skills by studying with some of the best marketers in the world.

Cynthia is the founder and CEO of Wello, an award winning

social venture that co-creates disruptive innovations designed to

provide better, more reliable access to safe water.

She spent the last decade living and working on four continents,

and has incubated and consulted on the launch of ventures of all

shapes and sizes, ranging from community-run businesses in Latin

America to a national strategy for sustainable tourism

development in Bhutan.

Cynthia earned MBA/MS degrees from the University of

Michigan’s Ross School of Business and School of Natural

Resources & Environment and holds a BA in Anthropology from

Trinity College. She is a 2011 Unreasonable Institute Fellow and a

member of the Erb Institute for Global Sustainability’s External

Advisory Board.

Nikhil and Alejandro were buddies in college when they heard from a professor that you can actually grow mushrooms from coffee grounds.

In a college class, co-founders Nikhil and Alejandro learned mushrooms could grow entirely on spent coffee grounds. After watching hours of how-to videos and turning their fraternity kitchen into a big science experiment, they eventually decided to give up their corporate job offers to instead become full-time mushroom farmers. What started as curiosity about urban farming has turned into a passion to Undo Food™ and reconnect families back to where it comes from through fun and delicious ready to grow and ready to eat products.

They believe the underlying trust, transparency, and consciousness shouldn't change from the produce aisle to the grocery aisle, or from ready to grow to ready to eat. We believe in a future where all food comes from the kitchen, not a lab; and where R&D teams aren't biochemists, but our grandparents.

Al founded Blue Ventures in 2003 to demonstrate that effective marine conservation requires pragmatic, entrepreneurial and locally-led approaches to marine and fisheries management.

Within Blue Ventures Al is responsible for leading an interdisciplinary and international team of over 150 colleagues working worldwide. His work focuses on developing scalable solutions to marine environmental challenges, through approaches that make marine conservation make economic sense to coastal communities.

Alongside his work with Blue Ventures Al is an Honorary Fellow of the University of Edinburgh School of Geosciences, a member of the World Commission on Protected Areas, and a member of the Marine Stewardship Council’s Stakeholder Council.

Al is a TED Fellow, an Ashoka Fellow, and 2015 winner of the Skoll Award for Social Entrepreneurship and the WWF Duke of Edinburgh Conservation Award. His work was highly commended by HRH the Duke of Cambridge in the 2013 inaugural Tusk Conservation Awards, and has twice been recognised by the UK Chancellor in the ‘Enterprising Young Brits’ awards. He has received the IUCN World Conservation Union’s Young Conservationist Award and the Condé Nast Environment Award.

Widely published in peer reviewed literature and the wider media, Al is a regular writer and speaker. See his work in the TED blog, the Telegraph, the Guardian, BBC news, and WWF’s Fuller Symposium.

By now you probably heard the term “growth hacking” which was coined by entrepreneur and angel investor, Sean Ellis. It’s the evolution of marketing based on the needs of the digital environment. Now marketing involves programmers and analysts in addition to the creative marketer. Common examples include stories about Dropbox, Air BnB and Hotmail…etc.

We were eager to learn more about it and set up a chat with Chris Out, the founder of Rockboost, a growth hacking agency.

Chris’s passion is to help businesses and people grow exponentially.

He’s worked in international environments, at big corporations and in fast growing startups.

He’s also an international speaker on the topic of growth hacking implementation.

His company, Rockboost, has grown from 3 people to 20 in just 2 years and is continuing to climb.

Since 1977 Carol Sanford has led a revolution in how business is to be conducted. With long-term engagements, she functioned as a supra-executive decoding a company’s DNA and aligning systems to yield game-changing innovation, market leadership, and financial returns.

Through her A-rated speeches and award-winning books, Carol relates examples that inspire and instruct businesses to re-imagine their way of working and change industries, social systems, cultural beliefs and governing practices

Hana Abaza

Hana Abaza is a content marketing rockstar who recently presented at Neil Patel’s virtual summit. She was the VP of Marketing and now is head of strategy at Uberflip which is a platform that helps manage and personalize content experiences at every stage of the buyer journey.

Hana enables her team to focus on an incredible customer experience combined with a metrics-driven approach, so Uberflip can truly understand its customer's needs.

In this interview we talk about the latest content marketing trends and how to approach your content to drive more traffic.

We touch on topics like:

What is owned content?

How content marketing has evolved.

Shifting from frequency and quantity to quality.

Content is king but distribution is queen.

How to distribute your content.

Is content marketing hype or does it really work?

There’s a lot of content out there now but there’s a problem with it.

What Buzzsumo discovered was the average share rate for a post?

Long form content approach.

A common mistake people make when considering long form content.

What perspective you should have to approach content?

What’s the key metric?

Where and how to find some insights to discover your audience needs.

What you should focus on and no, it’s not traffic.

Posting frequency and when to expect some results.

Should you gate any of your content?

How to waterfall your content and should you be guest blogging?

Thinking outside the box with social distribution and what platforms to consider.

Using a tool like Intercom to follow progress of a customer.