Authentic Brand Mastery Podcast

After moving to DC to finish school, he was introduced to business concepts that had been foreign to him: corporate social responsibility, externalized costs, triple-bottom line, social entrepreneurship, true cost accounting, and others. His first job after college had him traveling back and forth to China where he saw first hand what externalized costs really looked like. By producing all of our “stuff” elsewhere, he experienced the impacts it had on people’s lives, the environment, and the social construct of a backyard, far far away. It was a jarring, eye-opening experience for him, one that ultimately led him to launch 4P Foods in an effort to be part of the solution.

The triple-bottom line – the concept that in addition to profit, businesses should also measure and be accountable for their impacts on people and the planet – is a huge step forward in business consciousness. But at 4P foods, they want to take things one step further. Businesses must be responsible for their impacts on the environment as well as the people and the communities they work with. They also must be financially solvent, making enough money to pay good wages and invest in innovation. But you can do all of those things and still have a company that at its best, simply isn’t too bad. We believe that companies must also exist for a purpose. Purpose, People, Planet, Profit – The four P’s of 4P Foods. Our Purpose is to create a just and equitable food system in the United States.

Leonard Kim is an energetic and inspirational entrepreneur who has been to hell and back building his personal brand. He is a wealth of knowledge and shares incredible insights for any entrepreneur to learn from in this interview.

Inc. Magazine named Leonard Kim a top Digital | Youth Marketer. Red Letter Resumes named Leonard a top personal branding expert.

Leonard is managing partner of InfluenceTree. At InfluenceTree, Leonard and his team teach you how to build your personal brand, get into publications and grow your social media following. Or if you don’t have the time, they do it all for you.

Leonard’s content has been read well over 10 million times and he has amassed north of 250,000 social media followers. He has been profiled in Fortune, Inc., Entrepreneur, The Huffington Post, Forbes, Fox News and

Filip Valica has been a mechanical engineer and engineering manager for over 12 years, designing, testing, and building products from cradle to grave. He has worked for a broad range of companies – from mom-and-pop small businesses to some of the largest corporations in the US. His hands-on point of view resonates with action-oriented small business owners and entrepreneurs.

Filip is the founder of The Product Startup, a site that provides a step-by-step blueprint to aspiring product creators wanting to bring their ideas to market. Through interviews with successful small business owners, inventors, and Shark Tank winners, he explores the intersection of DIY Product Development.

Filip lives in Houston, Texas with his wife and daughter. After his daughter was born, he realized that he needed to focus on his passion and The Product Startup launched soon after. He believes anyone can develop a product using recent advances in technology and tools, and by following the same road map many other companies use to commercialize their ideas. On his podcast, Filip interviews other founders and shows listeners a how they can build their products and brands on a tight budget.

An estimated 1 million tons of textile waste is dumped into landfills around the world each year.

Wasted materials from large brand factories, end of season stock purging, and consumer-discarded clothing are just some of the factors that contribute to this enormous mass of textile waste that occurs each year.

Even as an art school student studying textiles and fiber arts at Baltimore’s Maryland Institute College of Art, Rachel Faller knew she would not find her career path in the mass consumptive fashion industry. Instead she founded KeoK’jay, which later became Tonle’, a company based in Phnom Penh Cambodia, which she now oversees as creative director.

Faller took the volunteerism and travel experiences of her youth, and the insights gained from research conducted under a Fulbright Grant, and created a fair trade zero-waste fashion label. The company relies on two strategies for zero-waste fashion: creative pattern making that uses 100% of a given material, and producing garments from remnant materials. In addition, Tonle’ provides employment for members of a marginalized Cambodian populace, primarily female.

Listen to her thoughts on volunteer tourism, responsible fashion with global reach, and the course of her less-traveled road.

Pamela Slim, author of the best-selling Escape From Cubicle Nation, calls Tim the Obi-wan Kenobe of business planning. Guy Kawasaki made Tim his business plan expert in “How to Write a Business Plan.” He's also the official business plan expert at Entrepreneur.com.

Tim has written several books on planning, including The Plan-as-you-go Business Plan, published by Harcourt Brace, McGraw-Hill, and Dow Jones-Irwin.

He's not just a business plan expert; but also a successful entrepreneur. As founder and chairman of Palo Alto Software, founder of bplans.com, and a co-founder of Borland International. He built Palo Alto Software from zero to 40 employees, multimillion dollar sales, no debt, and 70% market share without outside investment.

Neil Patel has built several successful businesses and has helped some of the most influential brands in the world grow. The Wall Street Journal calls him a top influencer on the web, Forbes says he is one of the top 10 marketers, and Entrepreneur Magazine says he created one of the 100 most brilliant companies. He was recognized as a top 100 entrepreneur under the age of 30 by President Obama and a top 100 entrepreneur under the age of 35 by the United Nations.

In this interview we discuss SEO, audience discovery, social media marketing and his new book.

Starting out with twenty dollars invested in a WordPress site, Sam Parr, co-founder of The Hustle, planned a conference with the idea that people would show up, and they did; 360 attendees in the first year of Hustle Con became almost 600 the following one, and 2000 the next. Now with attendance capped at 2000, they come to hear fifteen of the most outrageously successful and interesting startup founders that Sam along with his co-founder, John Havel, and his fellow Hustlers can find. These fantastic fifteen are there to share startup tactics for non-techies, in what’s been described as a less uptight version of TED.

In less than a year, The Hustle has grown their readership numbers from 10,000 to 3 million.

How in the world of today’s media moguls did they do it?!

Sam is ready to share, so if you’re looking for ways to move the needle on your readership numbers, or ways to engage your audience, watch this week’s podcast to find out how The Hustle has managed to accumulate three million readers by implementing three key tactics.

Sam is no novice in the entrepreneurial circuit. After being fired from six or seven jobs, he has become a serial entrepreneur, having launched and sold multiple startups.

Now, based on the concept of a daily newsletter with everything you need to know that’s going on in the world, polarizing topics, and a distinctive voice, Sam’s sure you will find The Hustle to be the best news source available. “Go to thehustle.co, and sign up,” he says, “and if you don’t like it, you can send me a bunch of hate mail.”

Dan grew up on the Bay Area Peninsula, and graduated from UCLA with a degree in Economics and a Masters in Sustainable Business from Presidio Graduate School. Dan realized a passion for entrepreneurship early.

ReGrained is telling an exciting environmental story, at a time when the food industry is grappling with a mountain of food waste. That's where Regrained steps in. They use the spent grain leftover after the beer development process and repurpose it for food products. The left over spent grain is like an oatmeal and of course it's terribly wasteful to throw food out.

Grain is a key ingredient in beer. Typically barley, though sometimes rye or oats. To make beer, the grain gets cracked to expose the starches. It is then steeped in warm water, where the starches start to break down into simple sugars, which become alcohol. This process leaves brewers with huge amounts of leftover grain.

“Many of the ingredients used to brew beer do not end up in your glass. That’s not to say all brewers are wasteful. Many, especially within the craft industry, are excellent environmental stewards with a strong dedication to sustainability. However, even the most conscientious brewer can’t help but generate massive quantities of leftover spent grain. The reality is that it takes a lot of barley to produce beer, America’s favorite suds. In the United States alone, approximately 200 million barrels of beer are consumed each year, with an average of 6 billion pounds of grain used by the brewing industry.” ~Regrained

"As consumers, we get to decide what matters most through what we choose to buy. Our mantra is simple: “Brew Good. Bake Good. Do Good.” We invite you to join us in refusing to settle for anything less. Have your beer…and eat it too!" ~Dan Kurzock & Jordan Schwartz

Brandon T. Adams is a serial entrepreneur, owning a stake in a number of businesses, including the Young Entrepreneur Convention, Keys to the Crowd, Arctic Stick and an ice distributorship that serves three states. Brandon is the co-host and one of two executive producers of Ambitious Adventures, a reality television program focused on the compelling stories of young entrepreneurs.

In addition to his television work, he is the host of the influential business podcast, the University of Young Entrepreneurs.

Brandon and his Keys to the Crowd team have found success while working with high profile clients like Kevin Harrington, John Lee Dumas and others to gain funding using the emerging method of crowdfunding.

Brandon earned the moniker of “King of Crowdfunding” for his work in establishing his business Keys to the Crowd, a firm that consults with clients launching products and services on crowdfunding platforms. Brandon and his Keys to the Crowd team have worked with high profile clients like Harrington, John Lee Dumas and others to gain funding using the emerging method of crowdfunding.

But that's not all, as a regular on the motivational speaking circuit, Brandon relates and speaks to differing audiences and demographics on what it takes to be successful and in life.

Brandon is a hustler that doesn't quite. In this episode you'll learn his crowdfunding secrets and entrepreneurial success tips that will help you grow your business to the next level!

Mark Lack is a young entrepreneur who is blazing a trail of success. This discussion is packed with great tips from Mark's experience to help you take your life and success to the next level by investing in yourself and smart marketing.

Mark has been interviewed on hundreds of podcasts, radio shows, YouTube channels, Television and magazines around the world syndicated in over 140 countries. He's been on the same stages and interviews with some of the biggest names in the world, like John Assaraf, Tony Robbins, Mark Cuban and Daymond John (from SharkTank), Deepak Chopra, Tai Lopez, Arianna Huffington, Gary Vaynerchuk and Grant Cardone to name only a few. He’s done all of this by the age of 25.