Authentic Brand Mastery Podcast

Video can be so daunting for most people today because of the editing and uploading and setup processes. It's tiring. However, video is a very good tool for building your brand and connecting with people. So, in this discussion, Adam talks with Augie Johnston who not only shares powerful tips for making videos and having them edited for Youtube or other channels so easily that anyone can do it BUT also how you can leverage a channel like youtube to build your email list.

More About Augie Johnston

Augie Johnston is a 33-year-old native to the central coast of California and a former professional Basketball player. He is currently making waves in the Video Editing Industry as a result of his promising start-up called Vidchops. Vidchops, the brainchild of Augie, aims to assist video creators and digital marketers by carrying out the grunt work of editing their videos. This allows them to focus more on the “content” side of their productions to therefore create more engaging videos that their fans will love. Augie works with full-time YouTubers, online personalities, thought leaders, and anyone that creates online videos for their businesses.

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Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com

No matter what stage of business someone is in they get stuck. And there are 3 core reasons that people get stuck. In this episode, Adam shares those 3 reasons and dives deep into the 1 most powerful reason to help you on your journey forward.

More About Adam

As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.

Want More?

Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com

Are you leaving a ton of money on the table? If you misunderstand branding and don't have a real brand strategy, then you probably are. In this episode Change Creator founder, Adam G. Force, explains what branding really is and how it actually generates revenue for your business.

More About Adam

As a father and entrepreneur with 20 years of professional business experience, Adam is an expert in branding, storytelling, and online sales. After working 10 years at WebMD as Director of Strategic Marketing Adam started his second business, Change Creator, supporting social entrepreneurs with premium branding & high-converting websites, the Change Creator Podcast with 230+ expert interviews, and 30+ editions of Change Creator Magazine reaching over 140+ countries including exclusive interviews from the most impactful entrepreneurs on the planet such as Seth Godin, Arianna Huffington, and Richard Branson.

Want More?

Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com

What does it take to create authentic engagement with your audience that drives true brand affinity? We connected with brand expert Chris Kneeland who is the founder of the agency, Cult, where they focus on creating organic brand engagement that turns everyday customers into brand advocates.

More About Chris

Chris Kneeland is the CEO of Cult Collective, one of North America’s premier engagement marketing firms. His overriding professional passion is helping brands accelerate growth by reimagining how they engage consumers and employees.

He’s committed to helping courageous brand leaders embrace proven marketing principles he’s discovered while working with the most iconic, “cult-like” brands on the planet.

Chris held marketing roles at the world headquarters of John Deere and The Home Depot. He was also formerly the Head of Retail Marketing at RAPP, Omnicom’s preeminent relationship marketing agency.

He co-founded Cult in 2010 and has consulted with Harley Davidson, Canadian Tire, Mark’s, Zappos, Best Buy, HEB Grocery Stores, Carter’s, Keurig, United Way and dozens of other brands. Throughout his career, he has lobbied for customer advocacy over acquisition, and brand engagement over entertainment. He helps clients by getting customers to buy more by buying in.

Want More?

Visit us at https://changecreator.com

Ready to Grow Your Brand Authority and Revenues?

Book a call to chat with Adam at https://studio.changecreator.com

Building a media brand today is not an easy task. This is very different than other business models and requires a big money many times. Sam Adams and his cofounder Spencer Rascoff (cofounder of Zillow), teamed up to create dot.LA, which is a media company focused on shining a light on innovative projects within national and L.A. specific tech and start-up space. We talk to Sam about their journey so far and learn how they are growing the brand but also what they did to raise $4m of funding.

More About Sam Adams

Sam Adams serves as chief executive of dot.LA. A former financial journalist for Bloomberg and Reuters, Adams moved to the business side of media as a strategy consultant at Activate, helping legacy companies develop new digital strategies. Adams holds a bachelor’s degree from Harvard College and an MBA from the University of Southern California. A Santa Monica native, he can most often be found at Bay Cities deli with a Godmother sub or at McCabe's with a 12-string guitar. His favorite colors are Dodger blue and Lakers gold.

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He was on the first cover of Change Creator Magazine and we are bringing him back to talk on this show to catch up on where things are now. His name is Jake Orak and he's the founder of an incredible 7 figure e-commerce brand called Ethnotek Bags where each product sold helps preserve cultures around the world.

One minute Jake was rubbing shoulders with chemists, thermodynamic experts, and mechanical engineers in the bustling metropolis of Minnesota (USA), and the next he was discussing business terms with the Hmong people up in the northern highlands of Vietnam. It’s not quite a tale of rags to riches, but Jake is on a mission to make the world a better place, one hand-made textile at a time.

For more check out jakes first interview and cover story here

Should you spend time trying to make guest appearances on other people's podcasts? Personally, we love this marketing channel. So, we hooked up with the founder of Interview Valet, Tom Schwab. He shares a ton of valuable insights to help you on your marketing journey.

More About Tom:

Tom Schwab believes the best things in life come from conversations. It’s these powerful, sometimes awkward conversations that propel us from where we are personally and professionally to where we dream of being.

As an engineer, a Navy Veteran, and Nuclear Propulsion Plant Operator Tom thinks differently “Tough Minded, Skeptical, Sometimes Even Cantankerous, but always technically competent, always thinking -”What if” is how the head of the Nuclear Navy described it. As a small business owner and entrepreneur he understands the unique challenges of business owners.

This led him to be an early pioneer of using inbound marketing for ecommerce and targeted podcast interviews for marketing that connects. Tom is the author of two books: Podcast Guest Profits: Grow Your Business with a Targeted Interview Strategy, called the bible of podcast guesting and One Conversation Away: A manifesto for a rich life and a profitable business.

Visit us for more at https://changecreator.com

Building a brand that flourishes is not easy. But it doesn't mean you have to work yourself to the point of poor health. Actually, what if the four-day workweek boosts creativity and productivity? Author and entrepreneur, Joe Sanok, talks with me about his studies around the benefits of the four-day work week and why it's something you should consider for better results.

More About Joe:

(From Joe) In 2012 I launched Practice of the Practice to blog about what I was learning about business, marketing, and private practice. Since then, my income has gone up over 2,000%. In the beginning, I was making around $1000 per month. In 2015, I grossed over $200k!

In 2019, I sold my private practice. I’m a keynote and TEDx speaker, business consultant, and podcaster. I have the #1 podcast for counselors, The Practice of the Practice Podcast. With interviews with Pat Flynn, John Lee Dumas, and Lewis Howes.

I am also a writer for PsychCentral, and have been featured on the Huffington Post, Forbes, GOOD Magazine, Reader’s Digest, Entrepreneur on Fire, and Yahoo News. I am the author of five books and have been named a top Therapist Resource for my podcast, blogging, and consultant services.

My approach incorporates story, humor, research, and practical application.

Visit us for more strategies and advice at https://changecreator.com

We're doing something different for this episode. Brandon is a Change Creator Brand Studio client. We worked on his brand strategy, rebranded his site and he's now in our Brand Accelerator.

Now, you get to hear firsthand about the challenges he was facing, why he took these steps with us and his first $30,000 month.

Brandon comes from a family of rocket scientists and has a service business that creates incredible market-ready prototypes. It was a really interesting journey working through the brand strategy, identity, and site development.

Find more strategies and advice at https://changecreator.com

We all want more sales but sometimes is really tough in the e-commerce world when you don't have relationships with big distributors. But what if someone else already does and can help you scale through new platforms like Amazon, Walmart and more?

I spoke with the CEO of Kaspien, Kunal Chopra, who has extensive leadership, retail and tech expertise acquired from years at tech giants Microsoft and Amazon - and now as CEO, he continues his passion for helping brands drive online growth.

More About Kunal

xPublic Company CEO, Growth Diver and Strategist with sustained record of success maximizing topline and operating results (Revenues and EBITDA) and skyrocketing portfolio value.

Kunal grew up in Mumbai, India and after finishing his Bachelors in Computer Engineering from The University of Mumbai, came to the United States to do his Masters in Computer Science from Clemson University.

Kunal was recruited from there to Microsoft as an individual contributor and from there he grew his career to becoming the Chief Operating Officer (COO) of a private software company (Unikrn) within the span of 9 years. Currently, he serves as the Chief Executive Office (CEO) of Kaspien (NASDAQ:KSPN).

During this time Kunal has held leadership positions as General Manager at Microsoft, General Manager at Amazon, and as Director of Product at the world’s fastest-growing startup - Groupon. He has consulted with the world’s largest hedge fund - Bridgewater Associates, one of the world’s largest fixed-income investment advisors - NISA Investment Advisors, one of the world’s best educational-focused performance marketing company - All Star. He also holds an MBA from a Top 5 Global Business School - The University of Chicago, Booth School of Business and a Masters in Computer Science from Clemson University.

He is also a mentor and an advisor to early-stage technology startups through his association with Techstars - the world’s # 1 accelerator.

Kunal has also founded/invested in several startups - three of his recent ones include 1. Coursetake - a company that provides curated interview preparation material that is company and position specific 2. Finagic (Stealth) - Uses AI and Prescriptive Analytics to better manage your investment portfolio and 3. Alignya (Stealth) - a platform empowering managers to crush their business goals.

Kunal is also the author of several books empowering his readers to build successful businesses and careers.

Get more strategies and advice at https://changecreator.com

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