Authentic Brand Mastery Podcast

What steps do we need to take with our startups? What if we don't? Does it have to be so painful and expensive? We spoke with the founder of Better Legal, Chad Sakonchick, who loves automation and is making the legal part of your business MUCH EASIER.

Having started many businesses of his own, the one thing that always bothered him was how overly complex and expensive the process was. His passion is helping people create and one of the inspirations for his latest venture, BetterLegal.

More About Chad:

Chad Sakonchick is the founder and creator of BetterLegal, a company that provides a one-stop-shop for business and entity formation in all 50 states. If there is one thing Chad knows, it is how to start a business. He was bitten by the entrepreneurial bug early on in his life and has been the brains behind successful and not so successful start-ups within the tech space.

The thread that has been present in all of his business ventures is automation. Chad is on an automation mission, and his latest venture, BetterLegal, automates the business formation process so that what typically takes weeks to do, can be done in a few hours, maybe even less.

The ability to form a business in a day is a game changer within the entrepreneurial space, so not only does he offer the business formation services individually, he has created a system to allow entrepreneurs to use his product to create a revenue stream for themselves. Chad is a wealth of knowledge when it comes to starting entrepreneurial ventures and is passionate about sharing what he knows with others looking to start their own business.

Ready to take your brand and website to the next stage? Visit us at https://changecreator.com

You might wonder how you can land some bigger opportunities or boost the visibility of your brand to gain more traction. This is an important question and to dig into that conversation we connected with brand strategist Claire Bahn who is the founder of Clarie Bahn Group.

More About Claire:

Claire Bahn is a serial entrepreneur and currently the CEO and Founder of Claire Bahn Group.

For over ten years, she has been helping high-achieving CEOs, executives, investors, and founders maximize their authority and influence to accelerate business growth and gain the recognition they deserve. As an entrepreneur and influencer with over 70k+ followers, she learned the importance of creating and curating a personal brand that magnetizes opportunities and boosts visibility.

Her mission is to help others leverage their personal brand to develop the authority, influence, and trust they need to exceed their career and life goals.

Visit us at https://changecreator.com

When is the best time to start thinking about your exit plan as a business owner? What if you just started the business? The answer might surprise you. We connected with expert, Jessica Fialkovich to discuss business exits and dig into what you need to know for your business. This will change how you operate right now!

More about Jessica:

Jessica became a first-time entrepreneur at the age of 25 and since has been able to successfully establish, develop and sell multiple small businesses in a number of different industries. In the last eight years, Jessica has been able to build her business brokerage firm from a two-person team to one of the top firms in the country. Under her leadership, the office has been the number one Transworld Business Advisors franchise location in the world for the last five years, has made the Inc 5000 list for the last three, and been recognized by the Financial Times, the Denver Business Journal and others.

Jessica is also the Founder of Exit Factor, which teaches business owners how to buy and sell businesses for the most profit in the least amount of time.

As an entrepreneur, Jessica is passionate about small businesses driving our economy. Because of this, she has committed to educating and supporting entrepreneurs and the small business community.

She is active in Entrepreneurs’ Organization, currently serving as the President of the Colorado, and the founder of the Small Business Coalition, a non-profit giving small businesses support and a voice.

What is category design? In the branding world at Change Creator Brand Studio we talk about category ladders and to learn more about category design, we connected with expert, Kevin Maney. His master journalist who now runs a company helping CEOs create their stories and carve out their category. An essential part of business success.

More About Kevin:

Kevin Maney is a founding partner of Category Design Advisors (CDA), a bestselling author, award-winning columnist and TV commentator. Kevin is co-author of the book Play Bigger, which has sold more than 100,000 copies globally and created a category design movement among entrepreneurs, venture capitalists and CEOs. Using the category design process Kevin co-created, CDA has helped more than 50 companies discover, define and get on track to dominate new markets.

Kevin has been writing about technology for 30 years, and has interviewed most of the tech pioneers you can name.

He wrote a column for Newsweek, and has been a contributor to Fortune, The Atlantic, WIred and ABC News. He was a contributing editor at Conde Nast Portfolio and a columnist and editor at USA Today. His book The Maverick and His Machine is considered the de facto history of IBM. He’s appeared frequently on television and radio, including CNN, CBS Sunday Morning and NPR.

Why do some people make it and some people don't? Not only did Uyi Abraham go from having $100 in his pocket to building an 8 figure company, but he built a company that helps other entrepreneurs create their dreams. In this interview, he shares what made it possible for him and offers critical strategies that you can adopt today.

 More about Uyi:

Uyi Abraham is an award-winning business coach, serial entrepreneur, investor, strategist and best-selling author.

He is an African immigrant who relocated to America with only $100 in his pocket and a suitcase of clothes.

He has been educating people on business and success principles for over 20 years. Despite his humble beginnings, he has attained entrepreneurial success and is devoted to helping others become successful entrepreneurs.

He is the founder of Vonza.com – a SaaS company that makes it easy for entrepreneurs to start and grow a profitable online business, Higher Place Christian University, and Uplevel Enterprises – a marketing and consulting service firm.

His passion is to help people break the limits and fulfill their life and business dreams.

As entrepreneurs, our businesses must be visible to the right audiences to actually make sales. While there are infinite ways to accomplish that, timing is always key. So when is the right time to run a press release and how should it work? Mickie Kennedy has been doing it for over 20 years and shares a ton of valuable insights to help you on your decision-making journey in this episode.

More About Mickie Kennedy

Mickie Kennedy is the Founder and President of eReleases, the small business leader for press release distribution, now celebrating 22 years in business. He is an expert at helping small businesses increase their visibility and credibility and he’s here today to share some valuable insights.

Mickie Kennedy is an expert at helping small businesses, authors, and startups increase their visibility and credibility. 22 years ago, Mickie founded eReleases after realizing that small businesses desperately need a press release service they can afford. While working in PR.

Mickie came face to face with customers that wanted to use press releases due to their effectiveness at bringing in business, but could not afford to pay the extremely high startup fees that most agencies charged. Mickie saw an opportunity to help — and eReleases was born. Mickie created eReleases to give small businesses access to the media and to a national newswire – all with a personal touch.

eReleases has grown since then and even works with big names now, but the spirit of Mickie’s original intent has not changed. eReleases delivers personal service and exceptional value to every customer, with every press release, at every price point.

It's incredible how big of a role culture can play in the success of a business. But, how do we shape culture today when we just have virtual teams and virtual assistants? We spoke with an expert on the topic of Human Resources and Culture, Rita Sever, who is also the author of Leading for Justice (release date August 3, 2021).

More About Rita:

Growing up the youngest of six kids in a low-income family, Rita Sever often had the experience of feeling unseen and unheard. She became very focused on hearing and seeing others—as individuals and within the groups that we live and work in. This led her to recognize the uneven playing field that the world calls “equal.” This awareness has been part of her unified approach to human resources and organizational development for over twenty years. She worked as a staff member for nine years at an AIDS organization and another nine years at a community action agency. In her consulting practice, she works with social justice organizations throughout the United States.

Rita has an MA in Organizational Psychology and is a certified professional coach. Rita approaches supervision as a primary leadership function. In addition, she sees the function of human resources and the culture of an organization as essential components of organizational effectiveness. She works with individuals, teams, and entire organizations to help the organization to be in alignment internally as they work to achieve justice externally. Rita works as an affiliate consultant with RoadMap Consulting, a national group of consultants committed to strengthening organizations and advancing social justice. Rita lives in Sonoma County, California, with her husband, Mark, and their dog, Lacy.

How do you know if you have a valid business or that you even could be a coach that actually helps people? We spoke to an expert, Michael Unbroken, who had no intention of being a coach but saw a ton of signs that led him in that direction. Today, he helps people who have dealt with childhood trauma live better lives and now runs a small successful team that is continuing to grow more and more. So much so, that he even got investment from Grant Cardone. Listen in for a ton of great tips and advice that will change the game for you and your journey whether your a coach or not.

About Michael and Unbroken - in his own words:

"I didn’t sign up to be the spokesman for survivors of child abuse. In fact, this job sucks. I mean that.

The truth is that the universe chose me for this role. I have been gifted the ability to navigate the most harsh and vicious child abuse to come out on the other side seemingly whole. I say seemingly because there will always be a part of me that was stolen. I cannot get that back. None of the rage, drugs, sex, rock n’ roll, or anger will give me that thing that was stolen.

The world is both beautiful and brutal and I have seen the best and the worst of it. I know that the abuse I suffered has given me an undeniable strength that I was only able to tap into after falling face first into complete darkness.

There is truth in understanding that Mindset is Everything. There are no shortcuts, trust me I’ve tried them all. There is hard work and on the backside of that is getting your life back.

Think Unbroken is about sharing the tools and skills I have created and leveraged over a lifetime to help other people break free of The Vortex and become the person that they know they are capable of being. If I can do it then anyone can."

What makes a compelling story and how can I use it in my marketing today? In this interview, we talk with a master storyteller who has over 1 billion views on youtube and millions of followers. He was on the Ellen Show, was the host of HuffPost Daily, and on the Forbes 30 under 30 list. His name is Jay Shetty and he is going to share his strategies for impactful storytelling.

As a social entrepreneur, you might need connections in foreign governments, help with navigating policy, or funding to grow your impact. But how can you make that stuff happen without having a powerhouse roladex? You find someone that already has the connections. And that is what Joanne Sonenshine, Founder & CEO, of Connective Impact does for you.

We talk to Joanne about how she helps connect business to the right people and what that means to your success. Don't miss this high-impact interview packed with solid advice.

About Connective Impact:

Since 2014, Connective Impact has been the go-to connection builder for international nonprofits, social businesses, and funders seeking inroads to new and diverse partners and collaborators. Building a comprehensive membership network, we use the power of matchmaking to connect “doers” with the resources they need to make change happen.

Joanne advises mission-driven companies and purpose-oriented organizations in creating more effective partnerships and collaborations to address social, environmental, and economic development challenges. As a development economist with the ability to synthesize nonprofit-speak and technical information into actionable recommendations for the industry. She has extensive experience building strong, lasting partnerships with business leaders in sustainability.

She is also the author of "Purposeful Profits: Inside Successful Businesses Making a Positive Global Impact" and "ChangeSeekers: Finding Your Path to Impact"

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