Authentic Brand Mastery Podcast

When should I try Facebook ads? What makes them resonate with the right people so they work? Like most entrepreneurs, you might want to jump into Facebook ads but feel a little lost. We reached out to expert, Jennifer Spivak to get some answers that will help you on your journey.

Jennifer and her team have managed over $3m in ad spend and generated over $10m in return now.

What does it take to get your product in a store like Walmart? We spoke to expert, Jennifer Kaylo Ruscin to find out the secrets to winning in retail today.

More About Jennifer:

She has dedicated the last 17 years to serving shoppers in the retail space, both brick and mortar and online, bringing to market innovative products and brands.

In serving her clients, she has sat at the table with hundred-million dollar CEO’s, helping them to create multi-million dollar brands in retailers.

And in creating her own million dollar company she has learned how to attract a perfectly aligned client, and create both the business and personal life you dream about.

When should you get serious about know your financials and what do you need to know? Are you leaving money on the table? Parker Stevenson is co-owner of Evolved Finance and is a financial strategist who works with online business. We talk to Parker to dig into everything you need to know.

Why do so many entrepreneurs start off on a high and later crash and burn? Are you losing yourself in your business? It’s not as obvious as you think… let us explain.

This was originally a Facebook Live by Change Creator cofounders, Adam and Amy!

For more be sure to follow us on Facebook.

Want to learn how to differentiate and create a meaningful brand that converts sales? Join this free masterclass at https://changecreator.com/gobig

Everyone wants quick wins and big success. But what steps can we take to exponentially drive more sales? Adam and Danielle, co-creators of Captivate, discuss 3 critical steps you can take that all work together to compound your results and create happier customers.

About Adam and Danielle:

Adam Force is a burnout survivor and an activist at heart. After working at WebMD for 10 years as the Director of Strategic Marketing, he started a second business – Change Creator.

Change Creator is an educational media platform for social entrepreneurs that helps change the status quo through its courses and services. They offer courses like – Captivate, a podcast with over 200 expert interviews, and a premier digital magazine (with 30 editions reaching 135 countries).

Danielle Sutton is the Founder of The Sedge. She's passionate about supporting those who are enterprising to make the world a better place.

With an undergrad in business, specialization in social entrepreneurship, participation in a world-class accelerator, and consulting with Acumen, she's excited to work with you and share her expertise to help you reach your impactful destination — all without missing the opportunity to revel in the journey along the way​.

Join our new masterclass to learn how to create your most authentic brand story and powerful online presence - https://changecreator.com/gobig

What does it really take to create the reality you want for yourself?

Each stage of entrepreneurial growth requires us to become another version of ourselves. So, we spoke with expert, Renee Garcia, who is a certified reality transurfing instructor to go deep into self-development.

More about Renee:

Renée is a lifelong entrepreneur, a Certified Reality Transurfing instructor, and an Alternatives Space adventurer - endorsed by Vadim Zeland the author and creator of Reality Transurfing. Having ventured deeply into the metaphysical world of Reality Creation she has transformed personal failure into success, poverty into abundance, sickness into healing, and a bleak worldview into one brimming with joy and magic. Renée has employed Reality Transurfing to discover fulfillment, true purpose in life and connect with the highest version of herself. With a self built practical methodology and magical wand in hand, she is now empowering others around the world to do so the same. Her motto is “knowledge without application is merely entertainment”. With a rapidly growing following of supporting “Transurfers” at her side, Renée brings to light the works of Vadim Zeland at home andworldwide. She has developed the only English language Reality Transurfing instructional program which serves as the backbone for The International Transurfing Institute, which she founded in 2015.

Get more insights and free downloads at https://changecreator.com/gobig

What are social entrepreneurs doing today to accelerate their success? We spoke with Lauri-Ann Ainsworth, CEO of the Brand Center for Entrepreneurship in the Caribbean. She mentors many startups and entrepreneurs and is on the front lines addressing the biggest challenges and seeing what is driving their progress forward.

More About Lauri:

Lauri-Ann carries with her years of experience in developing the Caribbean’s entrepreneurial landscape. Having coached and mentored startups, she’s developed a strong passion for supporting the entrepreneurial ecosystem supported by her visionary thinking and leadership capabilities around development, partnerships, fundraising and communications. She is a certified project manager and a graduate of the University of Toronto.

Get more advice and strategies at https://changecreator.com/gobig

What does it take to start an award-winning agency and what are the latest trends for 2021? He's built two successful agencies and has now been recognized as one of the best in Miami. His name is Trevor Anderson and in this conversation, we discuss how he did it and some powerful marketing trends for 2021.

More About Trevor:

Experienced beyond his years, Trevor is known for his broad set of skills that he has acquired from his accomplishments in marketing, real estate, tech, and management roles. A natural problem solver, his unique approach to setbacks allows him to quickly overcome obstacles in his way. Dedicated, relentless, and a forward-thinker, Trevor's determination to deliver above and beyond results sets him apart from the competition.

Trevor graduated from the University of Mississippi with a BA in Marketing, as well as minors in both Spanish and International Studies, his academic career speaks for itself. After his education at Highland Park High School, Trevor entered college as a Provost Scholar with multiple accolades and scholarships for academic excellence, athletic achievement, and philanthropic endeavors. Trevor acquired significant leadership experience within his board of director roles with multiple on-campus student marketing organizations and as a Facility Manager of the Campus Recreation Department receiving awards from his supervisors for his quick positive impact on the team.

From a young age Trevor worked closely with his family on a diverse assortment of successful entrepreneurial pursuits in Photography, Film, and Web Development. Trevor developed powerful communication skills in both English and Spanish and an astute understanding for business through his work with D Magazine and various projects in Residential Real Estate. His success in digital marketing, implementing innovative strategies with brands both large and small, has allowed him to acquire unrivaled expertise and proficiency in technology.

More training and advice at https://changecreator.com/gobig

Does a logo really matter to the success of your business? We spoke with the founder of logo.com who is also a serial entrepreneur that has built and sold several companies to discuss. His name is Richard Lau.

About Richard:

Richard Lau has generated millions of dollars in revenue in the internet

industry. NamesCon, his in-person conference focused on domain

names, began as an idea in the fall of 2013 and is now part of the

GoDaddy family. Resume.com is an online resume builder for millions of

job seekers and is another of Richard’s recent successful exits, this time

to Indeed.com. His current project is Logo.com - an AI-powered logo

maker that has the ability to design a unique logo for your company in

just a few minutes.

More strategies and training at https://changecreator.com/gobig

What should you consider about money when running a social enterprise if you want to be successful over the long term? We decided to talk to an entrepreneur show runs 3 social enterprises and is an expert in increasing trading income for companies, Kat Luckock. She has a wealth of experience and advice to share that will help you on your journey.