Authentic Brand Mastery Podcast

Have you ever felt like you can't get out of your own way? How can we overcome old habits and step into a new version of ourselves for more success? This is exactly what entrepreneur and author of 3 Alarms, Eric Partaker helps CEOs and entrepreneurs do.

Eric Partaker is a CEO of the Year, Top 30 Entrepreneurs in the UK, Formerly Skype, McKinsey, Serial Entrepreneur, Peak Performance Coach for CEOs and Entrepreneurs. To learn more about him, visit www.ericpartaker.com.

Get more training and strategies at https://changecreator.com/gobig

You might be surprised to find out that most entrepreneurs struggle with truly understanding their niche. Join the Captivate coaches, Danielle, Amy, and Adam for this roundtable discussion about a topic they get asked about over and over and over -- do I really need to niche down? What is my niche?

Here's what they will discuss...

-- Why do you need clarity of self first?

-- What is a niche and why do we need it?

-- What does this mean to your sales?

PLUS so much more.

If you've been struggling to sell, to really find that core audience, you'll want to pay attention to this discussion today.

Get more training at https://changecreator.com/gobig

What if we aren't aware of how our business may play a role in different forms of racism? How can we improve to live up to our value of equality? We spoke with expert Trudi Leron, Ph.D., who is a diversity, equity, and inclusion coach who teaches individuals and institutions how to build successful, anti-racist businesses.

About Trudi:

In the past seven years, she has grown her company, Scriptflip, into a multi-six figure machine for helping others maximize their social impact. Trudi is the host of the Business Remixed Podcast, has been featured in Forbes and was recognized as one of the Hartford Business Journal 40 Under 40 Leaders in 2016. She lives in Hartford with her two children.

More training and strategies at https://changecreator.com/gobig

Why are some people so good at making money while others are not? What does it take to change that? In this interview, we talk with Barbara Stanny who is an expert in the field of financial wealth creation. She's an author and expert who has dedicated her life to helping people like you win financially.

What do you do if you only have 3 seconds to get someone's attention today for your business? This is exactly what expert, Brendon Kane, has become an expert doing. So much so, he's helped Taylor Swift, MTV, NHL, and so many other big players.

More about Brendon:

Brendan Kane is an outside of the box thinker, speaker, and author who empowers brands to scale by helping them stand out and beat the competition in crowded and oversaturated markets. He is the author of the international best-selling book One Million Followers and the newly released Hook Point: How To Stand Out In A 3 Second World, as well as the founder and CEO of the Hook Point agency. Brendan has worked with hundreds of individuals and brands providing business and digital strategy for more than 15 years, including MTV, Taylor Swift, Rhianna and many others.

Get more insights and training at https://changecreator.com/gobig

The fashion industry has a lot of bad practices that need to course correct, but where you do even start?

Taryn Larock went from a model to a sustainable fashion business owner. In this discussion, she explains why she made the change and the steps she had to take to make the business happen.

About Taryn:

Taryn Larock is the founder of the sustainable brand Sage Larock, who previously worked as a model until launching the brand in 2015. Taryn Launched the brand specifically to offer women a sustainable & ethical alternative to traditionally made apparel. Taryn previously apprenticed under eco-fashion pioneer Linda Loudermilk in Los Angeles. SAGE LAROCK was recently awarded 'Best Made in California Brand' by the Los Angeles Business Journal (PETA Nominated), and has been featured in the Zoe Report, Modern Luxury Magazine & Angeleno Magazine.

Get more strategies and tips at https://changecreator.com/gobig

What if your money mindset is limiting your financial results as an entrepreneur? What can you do to change that? We connect with an expert on that topic, Wei Houng, who is the founder of the 6 Figure Academy and host of the podcast, Money Lab.

About Wei:

Founding Member and 6 Figure Breakthrough Coach, Wei Houng, has made it his passion, purpose, and goal to help people eliminate anxiety around money to achieve financial success and live a 6 Figure Lifestyle.

And it wasn’t because he was always a 6 Figure success.

Despite having his first 6 Figure business at the age of 22, he struggled for years to consistently make 6 Figures AND keep it. When he finally figured it out (along with going broke several times), he vowed to make it his mission to help others avoid as many of the pitfalls as possible to 6 Figure success.

And over the last decade and a half, his desire to help others achieve financial enlightenment has evolved into a symbiotic adventure for both him and his clients. He has worked with celebrities, industry thought leaders, and countless entrepreneurs to re-define the role that money plays in their lives. The results have been life changing.

Success Starts From Within, is his personal mantra. It came as an “ah-ha” moment while working with one of his own mentors. The “ah-ha” was that most of his failures were due to him looking outwards for success instead of within. Soon after, he discovered that to help his clients achieve the results THEY were looking for in money, it was more than just about helping them solely in the area of financial success.

“It is about creating success in ALL areas of life to reach your financial goals. Every one of these areas have an impact on each other: finance, health & fitness, mental & emotional, and spiritual.”

The 6 Figure Academy is literally a physical manifestation of Wei’s life experiences. Its philosophies guide all the life coaches and business coaches in the company. By coaching and guiding individuals to reach a high level of clarity in their lives, all the coaches at the The 6 Figure Academy live by the mantra to educate, empower, and inspire others to what their next steps should be, and how to make it happen.

With a background in Computer Science & Engineering and a cohesive minor in Business Management from UCLA, Wei has infused the rapid problem-solving engineering approach in a holistic way to the strategies at The 6 Figure Academy. The holistic side comes from him being a Certified Life Coach, Master Practitioner and Trainer of Neuro-Linguistic Programming (NLP), Master Practitioner of Hypnotherapy, and Master Practitioner of Mental and Emotional Release® Techniques. He is also an ordained minister in spirituality.

Get more strategies and free downloads at https://changecreator.com/gobig

Personal beliefs vs business beliefs? Where do we draw a line between the two? Will we lose sales if they get to close?

In this episode, Change Creator cofounders Adam and Amy discuss how to put your values into your business & in your marketing without losing the right people who will buy from you! They talk about misconceptions about selling, why people really buy, and if heart-led business = heart-led sales actually works.

Take a stand with your brand and be a Change Creator > https://changecreator.com/gobig

Why are so many big companies now jumping on the "good business" bandwagon? Because that's what the market wants! But how do you do it? We spoke with an expert, Lisa McLeod about her work helping big companies make the transition and why it's so important to their sustainable success.

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Lisa McLeod is the global expert on purpose-driven business and the bestselling author of Selling with Noble Purpose: How to Drive Revenue and Do Work That Makes You Proud. Lisa has spent two decades helping leaders increase competitive differentiation and emotional engagement. Her work debunks the myth that money is the primary motivation for most employees. She developed the Noble Purpose philosophy after her research revealed, salespeople who sell with Noble Purpose, who truly want to make a difference to their customers, outsell salespeople who focus on their own targets and quotas Lisa is a former Procter & Gamble Sales Leader who founded her own firm, McLeod & More, Inc. in 2001. She helps leaders at organizations like Cisco, Roche, Volvo, and Dave & Busters drive exponential revenue growth. Lisa has keynoted in 25 countries and authored over 2,000 articles. She has made appearances on the Today show and the NBC Nightly News, and her firm’s work has been featured in Forbes, The Wall Street Journal, and NPR.

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Get free resources and training at https://changecreator.com/gobig

Many of us believe that if we have a website, numerous social media accounts, and learn a few marketing 'tactics' our business will suddenly take off.

We spend so much time on tactics and distribution (should I start a podcast? what about Pinterest? What about Instagram?) that we MISS OUT on the #1 ingredient in your marketing...

Today, Adam and Amy will talk about what the # 1 missing ingredient is in your marketing.

We'll cover:

-- The counterintuitive way you need to look at your marketing strategy

-- How do you know you are 'missing' the number 1 ingredient

-- Why we tend to focus on the wrong things, at the wrong time in our business

Need a little help to get started, download our Storytelling Roadmap (FREE) today: http://changecreator.com/storytellingroadmap/