Alexander Cruz - CR of Maryland

Real Estate investing is often a great place to grow your money.  You have a lot of options with commercial properties, land, apartment complexes and more.  An often overlooked space is single family homes producing revenue as rental units.

Listen as Alexander Cruz informs us of the single family home investment opportunities, how to use this investment without having to live anywhere near the property and how this investment can possibly work for you.

Enjoy!

Visit Alexander at: https://www.cummingsrealtors.com/alexander-cruz

James Kademan [00:00:03]:

You have found authentic Business Adventures program that produces the struggle, stories and triumphant successes of business owners across land. We are locally underwritten by the bank of sun prairie. Downloadable audio episodes can be found in the podcast link found at drawincustomerscom. Today we are welcoming, preparing to learn from alexander Cruz, partner of Cr of Maryland is in the real estate business, which let's break it down here really quick. You can make money in the real estate business is what it comes down to, right? Hopefully. I guess we'll check with Alexander to make sure. Alexander, how is it going today?

Alexander Cruz [00:00:38]:

It's going really well, man. How are you?

James Kademan [00:00:40]:

I'm doing really well. I put some pressure on you to help you teach people how to make some money in real estate. Hopefully I did. Okay there.

Alexander Cruz [00:00:48]:

Yeah, I'll do my best. No promises.

James Kademan [00:00:51]:

All right, well, let's just start with what is Cr of Maryland.

Alexander Cruz [00:00:56]:

Sure. So, Cr, Maryland, is locally owned and operated investment company in Baltimore, Maryland. Our primary business is the sale and then property management of turnkey rental properties. But outside of that, we do all the classic kind of single family real estate activities. So we also do some fix and flip. We do our own buy and hold set. We don't sell. And then wholesale as well. Formerly used to have a retail team, do not have a retail team anymore. And right now we're about 32 employees company wide.

James Kademan [00:01:34]:

All right, well, let's work backwards here. No retail real estate. Can you tell us why? I have some experience, but I'm going to let you tell us.

Alexander Cruz [00:01:46]:

Yeah, I'm very transparent. So the juice wasn't worth the squeeze. So for the income that it produced required a ton of hands on activity and process and personnel. So in the COVID year, we were kind of going through some restructure stuff anyway, and it just made sense that we were going to close that arm down.

James Kademan [00:02:12]:

All right, so the people watching understand the retail side is just a typical real estate agent, buyer's agent, seller's agent.

Alexander Cruz [00:02:20]:

Exactly.

James Kademan [00:02:21]:

Turn the lights on, tell you where the kitchen is kind of thing.

Alexander Cruz [00:02:24]:

Yes. So the classic realtor model and why it made sense was because we have a lot of home sellers call us that have a house to sell, that maybe we can't buy it, and the house is beautiful. Why would we buy it? That's a listing opportunity. So the theory was to be able to capture those opportunities, which it did work, but at the end of the day, we could also refer that lead to an agent who's not on our team, but that we work somewhat closely with. And now I have no overhead and I have nothing to do. It's just a hand off and get a referral fee a few months later. Got you.

Brett Barlow - Everee

Employees love payroll day. Can you imagine if everyday was payroll day?

Your employees would be jumping at the chance to work harder, perform better and keep your business moving.

Hopefully.

Listen as Brett Barlow, the CEO of Everee, the platform that helps you and your employees get daily payroll to be a thing in your business, explains how Everee works and if it can work for your business.

Enjoy!

Visit Brett at: https://www.everee.com/

[00:00:02]

You have found Authentic Business

[00:00:04]

Adventures, the business program that brings

you struggle stories and triumphant

[00:00:08]

successes of business

owners across the land.

[00:00:10]

Downloadable audio episodes can

be found on the podcast link

[00:00:13]

found at drawincustomers.com. We are locally

underwritten by the Bank of Sun Prairie.

[00:00:17]

My name is James Kademan, entrepreneur,

[00:00:19]

author, speaker, and helpful coach to

small business owners across the country.

[00:00:23]

And today we're welcoming/preparing

[00:00:25]

to learn from Brett Barlow,

the CEO of Everee.

[00:00:29]

And I'm excited because Everee, I guess

[00:00:31]

Brett, you'll tell us more,

but I was poking around your website,

[00:00:34]

and it sounds very intriguing,

especially to a guy that runs a business,

[00:00:37]

and I have to deal with

employees and employees

[00:00:40]

turns out want to get paid.

Yeah.

[00:00:43]

Strange.

[00:00:44]

So let's start with there.

[00:00:46]

What is Everee? Okay, well, first of.

[00:00:48]

All, James, thank you very much

for having me on your program.

[00:00:50]

It's a pleasure.

[00:00:52]

Sounds like the topics that you're

[00:00:54]

covering are super helpful to business

owners from all different phases.

[00:00:58]

So I'm really excited to be here.

[00:01:01]

Everee was built on the premise of we want

[00:01:04]

to pay workers the wages they've

earned as soon as they've earned it.

[00:01:08]

So in many ways,

[00:01:10]

the current payroll system is failing

Americans, and we see that because 68%

[00:01:16]

of Americans are currently

living paycheck to paycheck.

[00:01:20]

It's a pretty large number.

[00:01:21]

So if you think about seven out of ten

of your workers are distracted in some way

[00:01:26]

for financial kind of stress or strain

that they might be having in their life,

[00:01:32]

and what happens there is there are

industries that are popping up that we

[00:01:37]

consider to be somewhat predatory, that

are taking advantage of these people.

[00:01:40]

Like another stat just to throw out there

[00:01:43]

12 million Americans

are using payday loans.

[00:01:46]

12 million Americans?

[00:01:48]

12 million Americans,

with an average APR of 390%.

[00:01:53]

Yeah, it's brutal.

Brutal.

[00:01:55]

It's it's criminal, in my opinion.

[00:01:58]

But then you also have credit cards

Fatou Ceesay - Cairasu Home Care

The senior care business is booming.  The challenge is aligning care for your clients with the reality of business and employees.  Fatou Ceesay started her senior care business, Cairasu Home Care, from scratch and has built it to an empire in the Madison, Wisconsin area.

Listen as Fatou explains how she started her senior care business and how she is navigating the challenges of business, and being successful in the process.

Enjoy!

Visit Fatou at: http://www.cairasucare.com/

[00:00:02.480]

You have found

Authentic Business Adventures,

[00:00:04.760]

the business program that brings you

the struggle stories

[00:00:07.210]

and triumphant successes

of business owners across the land.

[00:00:10.600]

Downloadable audio episodes can be found in the podcast

link, found at drawincustomers.com

[00:00:16.360]

We are locally underwritten

by the Bank of Sun Prairie.

[00:00:18.720]

My name is James Kademan, entrepreneur,

[00:00:19.850]

author, speaker, and helpful coach to

small business owners across the country.

[00:00:24.570]

And today we're welcoming/preparing

[00:00:26.010]

to learn from Fatou Ceesay,

owner of Cairasu Home Care.

[00:00:31.080]

And I got to say I'm excited

[00:00:32.890]

because every time I meet

with Fatou and I've known you, oh,

[00:00:36.590]

my gosh, long time, but I never

really knew much about your business.

[00:00:40.760]

I guess I just knew you through

networking and stuff like that.

[00:00:43.410]

I didn't realize how big

and cool your business is.

[00:00:47.010]

All right.

[00:00:48.050]

Well, now you know.

[00:00:49.810]

Now I know and soon the world will know.

[00:00:53.090]

Let's just start with what

is Cairasu Home Care?

[00:00:57.720]

Cairasu, by the way,

thank you for having me and thank you

[00:01:00.990]

for all you do to get small

businesses out there.

[00:01:04.320]

Oh, I love it.

It's fun.

[00:01:06.080]

Yeah.

[00:01:06.310]

So Cairasu Home Care has been

10 years now since we started it.

[00:01:13.290]

It's an in home care services

for elderlies within Dane County.

[00:01:18.520]

Our main goal is to help our seniors stay

in their homes for as long as possible,

[00:01:24.130]

which we know majority

of seniors want to do.

[00:01:27.840]

So being there to help them with whether

[00:01:29.600]

it's their personal care needs,

their home chores, their medical

[00:01:35.650]

appointments,

making sure they're taking their

[00:01:38.730]

medications, things of that nature,

things that will keep them safe at home.

[00:01:43.490]

All right.

[00:01:45.240]

And I imagine you definitely have job or

[00:01:48.570]

business security, really, because

people keep coming to the Madison area or

[00:01:53.390]

just everywhere, and people keep getting

old, whether they like it or not.

[00:01:59.090]

We're all aging.

[00:02:00.690]

Here we are.

So it's interesting.

[00:02:03.830]

Dan Guerra - SDMCentral

Most entrepreneurs share a few common traits.  They strive for success, growth and always pursue what is next.  They also have a million ideas for other businesses and need to quell that urge to start the next big thing.

That last part is a blessing and a curse.  It makes it easy, well, easier to pivot.  It also can be a distraction.

Listen as Dan Guerra shares his entrepreneurial journey from the business of computer repair to website creation to software in the health care field, he has a diverse background of business experience.

Dan shares the good, bad and less than great about his business journey.

Enjoy!

Visit Dan at: AltusCampus.com

[00:00:02]

You have found

Authentic Business Adventures,

[00:00:04]

the business program that brings you

the struggle stories and triumphant

[00:00:08]

successes of business

owners across the land.

[00:00:10]

We are locally underwritten

by the Bank of Sun Prairie.

[00:00:12]

Downloadable audio episodes can

be found on the podcast link at

[00:00:16]

drawincustomers.com.

[00:00:19]

Today we are welcoming/preparing to learn

from Dan Guerra, the CEO of SDM Central.

[00:00:26]

So, Dan, how are things going today?

[00:00:30]

Hey, every day is a great day.

[00:00:33]

Every day is a great day.

[00:00:35]

That's the mindset I hear of a lot

[00:00:37]

of entrepreneurs are just like, it's

awesome, everything's great.

[00:00:43]

You always get that when you talk

to somebody who's a real estate agent.

[00:00:47]

You ask them, how's the market?

Best market ever.

[00:00:49]

You couldn't ask for a better market.

[00:00:51]

I'm like, did we wake

up in the same space?

[00:00:54]

No.

[00:00:56]

2008.

Everything's on fire.

[00:00:58]

It's great.

[00:00:59]

Like networking events and happy hours.

[00:01:02]

How's real estate?

[00:01:04]

Best market ever.

[00:01:05]

Good guy, man, flying off the shelf.

[00:01:07]

Can't keep up with the underwriting.

[00:01:10]

I just heard about a financial crisis, man

[00:01:14]

Isn't the world on fire?

[00:01:15]

Yeah.

[00:01:17]

So to your point yes.

[00:01:18]

I think entrepreneurs are

default optimistic people.

[00:01:23]

If you weren't, it'd be really hard to get

out of bed after getting

[00:01:28]

life pummeled out of you the day before

because you had a series of failures.

[00:01:32]

Yeah.

Or you'd have murdered employees.

[00:01:35]

Yeah.

I mean, I would never say that, but

[00:01:40]

I think that you bring up a really

important thing, which is resilience.

[00:01:45]

And

I think that's something that you and I

[00:01:49]

share as entrepreneurs,

as being generally resilient people where

[00:01:53]

we get a lot of no's and we

get more no's than we do

[00:01:57]

yes's.

[00:01:58]

Except our yes when we get there are

[00:02:00]

really big and it allows us

to move the agenda forward.

Lori and Gordon - Sprinkman Real Estate

Buying real estate can be a challenge.  Helping people find and buy real estate can be a challenge as well.

Lori Schilling's story in business is a phenomenal story of success, challenges, pivots and growth.  She started a spa business years ago, built it into a successful empire and sold it.  She is now the Lori of Lori and Gordon real estate, using her magnetic personality and savvy business sense to help her clients with their real estate deals.

Gordon started his real estate career by flipping houses.  From this experience, he has joined forces with Lori to help their clients get all the necessary perspectives to evaluate a property.

Listen as Lori and Gordon share their business journey to becoming successful real estate agents, along with the challenges they overcame along the way.

Enjoy!

Visit Lori and Gordon here: https://www.sprinkmanrealestate.com/agent/lori-and-gordon/

[00:00:02]

You have found Authentic

Business Adventures,

[00:00:03]

the business program that brings you

the struggle stories

[00:00:06]

and triumphant successes

of business owners across the land.

[00:00:09]

We're locally underwritten

by the Bank of Sun Prairie.

[00:00:11]

My name is James Kademan, entrepreneur,

[00:00:13]

author, speaker, and helpful coach to small

business owners across the country.

[00:00:17]

And today, we're welcoming/preparing

[00:00:19]

to learn from Lori and Gordon

of Lori and Gordon Real Estate.

[00:00:23]

So Lori and Gordon, how are you guys.

Doing today?

[00:00:25]

We are awesome.

Thanks, James, for having us.

[00:00:27]

Fantastic.

[00:00:27]

I'm excited because Lori,

I've known you for a long time.

[00:00:32]

And when we first met, you were

not in the real estate business.

[00:00:35]

Gordon, I met you today.

Five minutes ago.

[00:00:37]

Five minutes.

[00:00:38]

You were not in the real estate business

[00:00:40]

when you got into the

whole business world.

[00:00:42]

Correct.

Yeah.

[00:00:43]

It's been a while.

[00:00:44]

But here we are in this amazing office

here, downtown Madison, I would say.

[00:00:49]

Thank you.

[00:00:51]

Let's start with you, Lori

[00:00:52]

when you first got started on

entrepreneurial journey.

[00:00:56]

Let's just take it back, way back

to when you first started.

[00:00:59]

Your business.

[00:00:59]

James, remember, we met

when we were six years old.

[00:01:02]

Six years, right.

[00:01:05]

It was little blocks.

[00:01:08]

Yeah.

Well, thanks for having us today.

[00:01:09]

It's exciting to be here and

thank you for tuning in and watching us.

[00:01:14]

Gordon and I have been working together

[00:01:17]

for the last almost four years,

but our goal is to share with you a little

[00:01:22]

bit about the journey

of what we did prior to meeting each other

[00:01:26]

and then what we've done

over the last few years.

[00:01:28]

It's been interesting.

Jeanne Kolker - Insight Counseling and Wellness

The Covid pandemic has pretty much passed, but the fallout is far from over.  During the pandemic it has been reported that depression increased from 11% to close to 40%, from April 2020 - April 2021.  Statistics like that are mind boggling, though they also offer an opportunity to help people.

Jeanne Kolker is the owner of Insight Counseling and Wellness. She has been in business doing well for years.  Once the pandemic hit, the hockey stick of business growth came out.  This happened despite the challenges her business faced, including offering help suddenly over a screen and camera vs. in-person, the challenging rule changes from insurance companies, the concerns of her clients as they each adapted differently to something we were all trying to navigate.  The ever calm Jeanne took it in stride, helping all of those that her and her team were able to.

Listen as Jeanne shares with us some of her wisdom about how she and her team are helping people work through some emotional challenges and what she sees for the future of this necessary industry.

Enjoy!

Visit Jeanne at: https://insightmadison.com/

[00:00:02.257]

You have found Authentic Business Adventures,

[00:00:04.440]

the business program that brings you

the struggle stories and triumphant

[00:00:07.470]

successes of business owners across the land.

[00:00:10.600]

We are locally underwritten by the Bank

[00:00:11.950]

of Sun Prairie. My name is James Kademan,

entrepreneur, author,

[00:00:15.499]

speaker, and helpful coach to small

business owners across the country.

[00:00:19.040]

And today we are welcoming/preparing

[00:00:20.400]

to learn from

Jeanne Kolker, the owner,

[00:00:24.760]

founder, super awesome person, I suppose,

at Insight Counseling and Wellness.

[00:00:29.320]

And today we're talking specifically

[00:00:31.010]

to Jeanne about business as well as all

the changes that have happened

[00:00:35.130]

in her industry

over the course of that crazy pandemic.

[00:00:38.750]

So, Jeanne, how are you doing today?

[00:00:41.930]

Well, I'm doing pretty well.

[00:00:43.430]

Thanks, James, and thanks for having me.

[00:00:47.280]

It's great to talk about this stuff.

[00:00:48.830]

Anytime I can have a platform to talk

[00:00:51.090]

about and to normalize mental

health care, I am all over it.

[00:00:56.090]

Nice.

[00:00:57.290]

So let's start Insight

Counseling and Wellness.

[00:00:59.810]

Let's say January

[00:01:03.010]

2020, just to give people foundation,

how many therapists did you have?

[00:01:09.080]

That's a great question.

[00:01:11.800]

Just ball-park.

Yeah.

[00:01:14.000]

So I would say we were probably

[00:01:15.370]

in the teens at that point,

probably somewhere in the 12 to 15 range.

[00:01:21.440]

Okay.

And now today we're talking January 23.

[00:01:26.240]

Yes, a lot more.

[00:01:27.550]

So in the 20s for sure.

[00:01:29.410]

So our business

is unique in the mental health

[00:01:33.130]

clinic world that we have a couple

of different parts of our business.

[00:01:39.080]

Keri Childers - Thought Leader Connection

One of the great things about being in business and meeting other entrepreneurs in business is a common feeling of striving for growth.  Of working on yourself and your business to contribute to the betterment of your business, society, you as a person, your employees, your clients and a huge push that there is always more than what you believe you can do.

I was reminded of this while chatting with Keri Childers.  Keri started the Thought Leader Connection, to help authors and public speakers with topics around the leadership and business world to spread their knowledge and do a little something to make the world a better place.

Listen as Keri explains the process for authors and public speakers and the little nuggets of wisdom that she has gained from working with some brilliant minds alongside her own brilliant mind.

Enjoy!

Visit Keri at: https://kerichilders.com/

[00:00:02]

You have found

Authentic Business Adventures,

[00:00:04]

the business program that brings you

the struggle

[00:00:06]

stories and triumphs and successes

of business owners across the land.

[00:00:10]

Audio podcast episodes can be found

at the podcast link at drawincusmers.com. Of

[00:00:16]

course, you can download those for free,

and free is a good price, right?

[00:00:20]

We are locally underwritten

by the Bank of Sun Prairie.

[00:00:22]

My name is James Kademan, entrepreneur,

[00:00:24]

author, speaker, and helpful coach to

small business owners across the country.

[00:00:28]

And today we're welcoming/preparing

to learn from Keri Childers,

[00:00:32]

the founder and owner of I love this name,

Thought Leader Connection.

[00:00:37]

So how cool is that?

[00:00:38]

Keri, how are you doing today?

Great.

[00:00:40]

How are you?

I'm doing very well.

[00:00:42]

I'm excited,

[00:00:43]

if for no other reason than

Thought Leader Connection is just about

[00:00:46]

the coolest name of a business

I've ever heard.

[00:00:49]

Also TLC, tender loving care.

[00:00:52]

Was that intentional or

did that just happen?

[00:00:55]

After we did that, somebody pointed it out

to me and I was like, wow,

[00:00:59]

because that totally is how I intend

to do business, with tender love and care.

[00:01:03]

So it kind of worked.

[00:01:04]

All right, so what is

the Thought Leader Connection?

[00:01:07]

Sure.

I work with authors and speakers.

[00:01:10]

I help them with their book launch

campaigns and to formulate what they

[00:01:14]

exactly talk about so that we can

communicate clearly to meeting planners

[00:01:18]

what they're going to come

in and talk about.

[00:01:20]

I do a lot of niche conversations,

so if there's a meeting planner that's not

[00:01:25]

looking for a broad topic that everybody

speaks to, but something more niche

[00:01:29]

for their audience, I'm a person that can

usually find that content for them.

[00:01:33]

All right.

[00:01:34]

So I take care of the speakers, and I take

care of the meeting planners on both sides.

[00:01:38]

Art Fish - Prairie Jewelers

When it comes to value, the name of the game is trust.  This is especially true with a jewelry business.  Knowing that the proprietor of the jewelry store knows what is available, what the different items are worth and how to choose just the right piece of jewelry to accomplish your goals all comes down to trust.

This was an interesting interview since my knowledge of jewelry is limited.  Luckily, Art Fish, the new-ish owner of Prairie Jewelers was able to answer all of my questions, and then some.

Listen as Art explains his journey in the jewelry business, from employee on the bottom rung to owner, after purchasing a long standing jewelry store in Sun Prairie, Wisconsin.

Art has an incredible wealth of knowledge and an incredible entrepreneurial journey to share with you.

Enjoy!

Visit Art at: https://www.sunprairiejewelers.com/

[00:00:01.680]

You have found the Authentic Business

Adventures,

[00:00:03.600]

the business program that brings you

the struggle stories and triumphant

[00:00:06.510]

successes of business

owners across the land.

[00:00:09.520]

We're locally underwritten

by the Bank of Sun Prairie.

[00:00:11.600]

My name is James Kademan, entrepreneur,

author, speaker, and helpful coach

[00:00:15.240]

to small business owners

across the country.

[00:00:17.210]

And today we're welcoming/preparing

[00:00:18.790]

to learn from Art,

the new owner of Prairie Jewelers.

[00:00:22.840]

So, Art, how are you doing today?

Good.

[00:00:24.740]

Doing good.

I'm excited to be here.

[00:00:26.900]

Well, I should say more importantly,

my wife is excited that I'm

[00:00:30.370]

here I guess. So tell us, you bought

Prairie Jewelers recently.

[00:00:34.760]

Yeah.

How recently are we talking?

[00:00:36.430]

Two years ago.

I bought it.

[00:00:37.520]

Two years ago.

Okay, so you've been around a little bit.

[00:00:40.080]

Yeah.

So did you own a jewelry store before?

[00:00:42.930]

No, I've never owned a jewelry store.

[00:00:45.070]

I've been in the jewelry business,

though, for 33 years.

[00:00:48.560]

All right, well, that's a while.

That's a while.

[00:00:50.400]

So you know your fancy rocks.

Yeah.

[00:00:52.180]

So what made you buy this?

[00:00:54.800]

Did it just come across your plate?

Did somebody reach out to you?

[00:00:57.090]

Did you knock on the door and say,

Hey, I got a bag of money?

[00:01:00.760]

Pretty much all three of those things.

Oh, really?

[00:01:02.640]

Okay.

[00:01:03.880]

All right.

[00:01:05.130]

Yeah.

[00:01:06.600]

So take you back into the March, right

at the beginning of the pandemic.

[00:01:11.880]

So 2020.

2020.

[00:01:13.290]

Oh, perfect time.

Yeah, everybody loved it.

[00:01:15.230]

Everybody loved it.

[00:01:16.360]

Yeah, see it in two weeks

and we'll save the world.

[00:01:18.520]

Yeah, right.

[00:01:19.210]

I was on my two week hiatus and I thought,

I wonder what Mike's doing.

[00:01:26.410]

Mike Durant,

Jenna Piche - First Light Health

Juggling it all is tough.  With a family, kids, business and/or a job, mixed in with a little sleep, less than a moment to chill and a barrage of problems that interfere with your already challenging schedule.

You try to do it all and eventually, something has to give.  Often that something is your health.

Jenna Piche knows first hand what this is like.  So she not only did something about it, she is helping guide other women to get out of the path to self destruction and into the journey of self fulfillment.

Listen as Jenna explains her story and some steps that she suggests to help you do your best and enjoy life in the process.

Enjoy!

Visit Jenna on Instagram at First Light Health.

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You have found

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Authentic Business Adventures program

that brings you the struggle stories

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and triumphant successes

of business owners across the land.

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Downloadable audio episodes of the podcast

can be found on the podcast link.

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Found at drawincustomers.com. We are

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locally underwritten

by the Bank of Sun Prairie.

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My name is James Kademan, entrepreneur,

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author, speaker, and helpful coach to

small business owners across the country.

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And to today, we're welcoming,

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preparing to learn from Jenna Piche, the

owner superhero of First Light Health.

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So, Jenna, how are you doing today?

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I'm doing great, James.

Thanks for having me.

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Thanks for being on the show.

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This is great because let's see here.

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I've known you for a long time.

A long time.

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But it wasn't through.

First Light Health.

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It was through, was it Midwest Family?

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It was through Midwest family.

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We were both in marketing land trying

to run our businesses. Hustling. Hustling,

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networking out there

with the best of them.

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Yeah.

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So tell us before we really dive in here,

what is First Light Health?

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So First Light Health is a women's

health and focus coaching company.

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All right.

Yeah, very nice.

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So women's health and then

focus, you mentioned.

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Yes.

So focus.

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Ultimately, what I found is I'll talk

a little bit more about them later

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today is as I'm talking to working

women who have kids at home.

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One of the biggest struggles we have is

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getting the things done we need to at work

so we can shut off work and show up

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for our families and make

space for our self care.

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All right.

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So to do that,

I help with health coaching,

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but also with the focus piece so they can

get done what they need to the right

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things at work and shut it

off to show up at home.

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All right, so you imagine this was

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a solution to a problem

that you've seen yes.

Kaitlin Rohowetz- A Better Body Massage Therapy

Every business can cause you a bit of stress.  A great massage is a relaxing way to relieve that stress, or at least settle it down for an hour or so.

But what about starting, running and operating a massage business?  What are the challenges and rewards for getting into the relaxing business of massage therapy?

Listen as Kaitlin Rohowetz discusses her journey as an entrepreneur in the business of massage therapy.  Her business is thriving and has navigated a few challenges in the past few years, as just about every business has.

Kaitlin is an exceptional business person and has a lot to share in this engaging podcast.

Enjoy!

Visit Kaitlin at: http://www.madisonbetterbody.com/

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You have found Authentic Business Adventures,

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the business program that brings you

the struggle stories

[00:00:06.520]

and triumphant successes

of business owners across the land.

[00:00:09.640]

We're locally underwritten

by the Bank of Sun Prairie.

[00:00:12.160]

My name is James Kademan, entrepreneur,

[00:00:13.790]

author, speaker, and helpful coach to

small business owners across the country.

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And today, we are welcoming/preparing

to learn from Kaitlin Rohowetz.

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I hope I nailed that.

Yeah, you did.

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Good job.

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The owner of a Better Body Massage

in Madison, Wisconsin.

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So, Kaitlin, how are you doing today?

I'm doing great.

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Busy day in the life of entrepreneurs.

Yeah, right.

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Hey, it's Monday.

Yeah, exactly.

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How's it going to go.

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The long list of things to do on Mondays.

Yeah.

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Overall, good.

Thanks for having me.

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Thanks for being on here.

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You, I'm sure, have a good story.

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I'm trying to think, I

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guess, so that people know

you're also a client of Calls on Call.

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Yes, that works really

well for our business.

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Full disclosure, right?

Yeah.

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How long have you had

a Better Body Massage?

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Well, I'm still saying this year because

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it's January, but last year,

2022, we celebrated 10 years.

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Did you really?

Yeah.

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Well, congrats.

Thank you.

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Yeah, it's pretty huge accomplishment.

Nice.

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Yeah, I'm excited.

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So what made you decide to start

a massage therapy business?

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Oh, that's always a funny question.

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I started doing massage

on a whim, to be honest.

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I always knew I wanted to do something

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healthcare, somewhat related,

but I thought that would be nursing

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or something, occupational

therapist, something like that.

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And at the time, everything had nursing