Melissa Kwan - eWebinar
We've all the experience of attending webinars, and many of us have created countless webinars. We, as business owners in a small, connected world, need to be able to educate, pitch and market our wares to our target audience at any time. But giving presentation after presentation of the same information can be time consuming and can really take away from the goal of freedom that most business owners strive for.
This is the problem that Melissa Kwan has targeted, and solved, with her company, eWebinar.
Listen as Mellisa explains how she came up with the solution to webinar creation fatigue and built the platform to help business owners get more work done by multiplying their results.
Melissa also shares some well thought out advice for all entrepreneurs towards the end of the program.
Enjoy!
Visit Melissa at: https://ewebinar.com/
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You have found Authentic Business
Adventures,
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the business program that brings you
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the struggles, stories
and triumphant successes of business owners across the land.
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We are locally underwritten by the Bank of Sun Prairie.
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My name is James Kademan, entrepreneur,
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author, speaker and helpful coach to small
business owners across the country.
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And today we are welcoming/preparing to learn from Melissa Kwan, the co-founder and CEO of eWebinar.
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So, Melissa, how are you doing today?
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I'm fantastic.
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Thanks for having me.
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I am excited to learn about this
eWebinar thing for a couple of reasons.
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One, I know the audience
wants to learn about it.
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And two, I'm kind of selfish in this
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regard because I have employees
and you got to train employees.
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And I'm going to say clunky,
cumbersome, annoying.
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And I feel like you've solved
the problem that many employers have.
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Arguably all of them have.
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So how about you just tell us
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the thousand foot view,
so to speak, what is eWebinar?
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Well, I think everybody after
2020 knows what a webinar is.
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If you don't know what a webinar is right
now, you've been living under a rock,
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and webinars are great.
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That's why companies like Zoom exist.
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Right?
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There's just one massive problem.
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Someone needs to be there to run them.
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And as a business,
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particularly a small business where
you have such limited people.
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And I've been running a small
business myself for ten years.
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Nice.
You don't always have people running
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these, like weekly or monthly
or whatever it might be.
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Right.
So what eWebinar does is it takes a video
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and it delivers it like a webinar,
so you can run 100 webinars without ever
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needing to be there
to actually host it live.
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It's genius.
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So it's not like watching a YouTube video
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because people don't, especially for,
like, demos, training onboarding.
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They don't go to YouTube.
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They want to join the webinars because
webinars have a two way engagement,
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a two way communication with you
and the host that makes it so valuable.
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And that's why we created a webinar
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to help people automate that process so
they can scale everything that's
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repetitive and repurpose their time for
something that's unique and meaningful.
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All right.
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So when whoever is creating these Webinars
or eWebinar things are they
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essentially acting or pretending like
they're talking to a live audience,
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that it seems to the audience that's
watching them, that it is live.
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So that's a great question.
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And I think traditionally, before us,
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a lot of these automated webinar
solutions and they do exist.
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They just never existed
for us in an elegant way.
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They are always created for these Internet
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cash marketers or multilevel
marketing marketers.
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Not to say that those are bad.
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I don't think people are always ill
intended, but a lot of these software
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before us were created
specifically to deceive consumers.
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All right.
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And that's why it never sat well with me,
because when I lived that problem of not
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being able to run all
my webinars on my own.
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I had a tech company before this as well.
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I had a team of five people,
so I was everything except for products.
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So you can imagine, like, sales,
accounting, janitor, customer success.
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I was that person, and I personally could
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not keep up with all of those training
webinars to make sure that my own
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customers and my users
were getting on boarded.
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The thing is, if they don't know your
software and you just sold it to them
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and they're not using it,
that's your fault, right.
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That's never their fault.
Right.
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So back then, I was looking for a solution
that would help me do this.
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But everything that I found was like,
I mean, it was like, deceptive, right?
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A lot of these companies would teach
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people to pretend that it's live,
but it's not about that, right?
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Like, we wanted to create an experience
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that is so much more elevated than
a live webinar that it doesn't matter if
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somebody knows that it's recorded.
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In fact, a lot of our customers would
tell people this video is recorded.
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This webinar is recorded,
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but I'm managing the chat because we do
have an asynchronous chat solution so
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that as people are watching the ewebinar,
they can text you with a question you can
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hop into, respond live if you
feel like it, if you're there.
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But if you're not there,
if you're sleeping.
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A lot of times, people join webinars when
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you're sleeping, that's
the whole point of this.
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And you respond to them later,
they will get your message through email.
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So there's, like, asynchronous chat
that people are already used to.
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It's no different than going to a website.
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And there's a chat bubble that's like,
hey, James, how can I help you today?
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Even if somebody don't get back to you
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right away, you know, you're going
to hear back from them through email.
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So that's the communication
you hope you do anyways.
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Yeah.
So that's the goal.
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And that's the communication
mechanism that we've built in.
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All right.
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I don't encourage people to ever lie,
because in this day and age, people know
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they know so quickly, and
it only takes seconds.
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Your reputation, it takes years to build,
but it takes, like, seconds to destroy.
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Right.
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And the quickest way to do that,
you could still lie to your customers.
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So definitely never do that.
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We did not build a solution for that.
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And we even go out of our way to not build
features that help people trick consumers.
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All right.
So if you look at other solutions,
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they've got, like, a fake chat like,
you can load in like, a fake conversation,
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fake sales notifications,
like, kind of fake urgency.
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Interesting.
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So we purposely made a decision to never
build those things in because I do not
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want anybody joining a new webinar
and feel like the last time they were
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in this experience,
they were tricked to buy something.
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So we made a decision to do that,
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and we knew that we would
lose some customers that way.
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But for me, that's totally fine.
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If those are the features that you need
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to make a sale, we're just not
the solution for you, right.
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It's interesting.
I was looking at your website.
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This reminded me.
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I guess I perceive it as a training tool
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where the new employees
know it's not live.
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But I guess you remind me of some
of the things that I want to say that I've
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fallen for where you go to the webinar
and you can see the chat and they get you
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all fired up and you throw
a couple of Bucks there.
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And now I'm thinking, wait a second.
Was that live?
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Maybe I got suckered.
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Well, the thing is, a lot of times,
if you are joining us at midnight
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for 09:00, p.m. 500, people are not
on this webinar right now, right.
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But the feeling you get when you're like,
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okay, well, this is
just a fake experience.
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And now I feel tricked.
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As a business, you don't
really recover from that.
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And I think there was a time for this
maybe like, 510 years ago, but not today.
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But today people are all about
transparency and authenticity and honesty.
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Right.
But the thing is, if you think about
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consuming content video.
Right.
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Let's say, like, lifestyle content.
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So when I want to watch a movie, I go
to Netflix or like, Apple TV or whatnot?
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