Pam and Paul - Tintwork

Pam and Paul of Tintwork are automotive window tint experts.  They also happen to be marketing and software experts as well.  This is a great combination, since many people that want to start window tinting companies are struggling with brining in clients.

So what is an automotive window tint entrepreneur supposed to do in order to bring business in the door, or even on-site?

Enter Tintwork.  With Tintwork, jobs come to the entrepreneur without lifting a finger.  They just need to do what they do best.

Listen as Pam and Paul explain the automotive window tinting industry and what it takes to be successful.

Enjoy!

Visit Pam and Paul at: TintWork.com

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You have found

Authentic Business Adventures,

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the business program that brings you

the struggles stories and triumphant

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successes of business

owners across the land.

[00:00:11]

Past episodes

of the Authentic Business Adventures

[00:00:13]

podcast can be found on the podcast link

found at drawincustomers.com.

[00:00:17]

We're locally underwritten

by the Bank of Sun Prairie.

[00:00:20]

My name is James Kademan, entrepreneur,

[00:00:22]

author, speaker and helpful coach to small

business owners across the country.

[00:00:26]

Today we're welcoming/preparing

[00:00:28]

to learn from Pam and Paul Alix

at Tintwork over in California.

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So Pam and Paul, how are

you guys doing today?

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Good, great.

Thanks for having us.

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Thank you.

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I'm excited, I met you guys at this auto

glass trade show where windshields and tint

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were just flying around like mad.

Yeah.

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So you guys have a tint business

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in California, which I imagine has to be

a hotbed for people interested in tinting

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their windows to keep the sun out and the,

I suppose, the prying eyes out.

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Oh, yeah.

Yeah.

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It's a very busy industry out here.

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We can never get enough help.

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You know, there's never enough

tinters to beat the demand out here.

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Yeah.

So is tinting, tinting windows

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is it a relatively new thing like

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in the past decade or two, or has

that been going on since..

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I've been tinting for 33

years already.

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Have you really? I've been tinting forever.

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So, tinting been around a long time.

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Every time they produce new cars,

every time they have cars with no tint I

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mean is it'll never run out unless we

just get rid of all the cars.

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I don't see it happening to soon.

That isn't going no where no time soon.

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We not going back to buggies, no.

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Horses are too grumpy in the teleportation

thing I'm working on.

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It's not going to happen.

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Yeah, interesting.

Interesting.

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So tell me, when did you guys

start this business. Tintwork?

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Well, we've had several different

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businesses, so. Oh really? Ok. Yeah, so Tintwork started about three years ago. Ok.

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And it's it's an app and the Tintwork is

a network of professional window tint

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installers that all share

work with each other.

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Oh, very cool.

So, that spawned from our individual

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tint businesses because Paul's

been doing it forever.

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All right.

So we have Tint LA and Add Outlook,

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Window Tinting Services,

Santa Clarita Window Tinting.

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We even have Tint Vegas.

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So we have all these locations

of mobile window tinting.

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And it got to the point where we're like,

wow, we need help, you know?

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All right.

Like, let's start an app.

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And I'm like, well,

I don't think anybody's going to download

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an app just to, like,

get their car tinted and then not use

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the app for three years, you know,

I mean, until they change it.

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I said, but if we do kind of like Uber

for the window tinting industry, now,

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you're on to something, you know,

so we just started bouncing ideas off of each other.

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We're like, you know, we get so much work,

there doesn't need to be any competition.

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Why don't we just share

the work with each other?

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Because some days our friends were crazy

busy and we were dead and vice versa.

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Other days were like turning

down customers left and right.

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And, you know, somebody is like,

I was dead yesterday.

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But the thing is,

you have to change the mindset of old, oh,

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guys, that's in the window tinting

business, you know.

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You know, they had a shop.

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They won't if they don't get

the work they don't want to send it no where else.

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Sure. You got so so we just

trying to bring new technology

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in and starting off in California.

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Then we hit Vegas and we trying

to franchise around the United States,

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but with the mindset of making money

without you even doing the work.

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And so so we're we're in a slow process.

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But so far we've been

successful out of here.

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Yeah.

Out in L.A. So this is doing really well.

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So you so how many tint shops did you have

or do you have right now?

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Well, we have we have like we have

like satellite locations now.

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We had a tint shop.

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A physical tint shop.

Yeah.

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In El Monte.

But the thing what happened,

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people start calling and saying,

can you come to my house?

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Can you come can you come to my job?

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Can you come to my office?

Like wait a minute here.

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We wasted money at the shop.

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The shop is good

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because you can you can you can monitor,

you know, the dust and everything.

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But we have a technique.

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I have a technique because I'm

a professional mobile window tinter

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that you can use and still

have the same quality work.

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And that's that's that's my goal is

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to teach tinters how to have the same

quality work as you do in a shop.

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All right.

It's the way to do that.

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OK. You see, you can create you

can create the car itself as a shop.

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All right, so so that's that's

that's what we try to do.

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We try to get to right now.

We'll be there soon.

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All right.

It's interesting because I live

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in Wisconsin where weather's a little

bit different in California.

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Yeah.

Eleven and a half months out of the year,

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there's about a two week period

where we're like, this is nice.

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Yeah.

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Seasons, winter seasons.

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And then reality kicks

in and it's thirty below.

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And you don't want to be tinting outside.

No, not at all.

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You don't want to be doing anything

outside. You can, but you know you can.

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in that kind of weather

cut the heat on in a car.

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You can cut.

Yeah.

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You can cut the heat on in the car and

it's a technique

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you can use just tinting inside the car.

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You don't have to really get out the car.

Wow.

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OK, that's that has skill. Other than when

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you just shrink in the back window,

but everything else can be in the car.

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And that's what I figured

out by doing trucks.

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I can take a roll of film, get in now,

cut the heat off and I could hit the whole

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truck along as everyone

to flatten and get out.

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And the one is done.

All done is done.

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Well, you have to do stuff to be

able to know it can happen.

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They they they stuck in a certain pattern

so they don't try that different.

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We would never have the California roll.

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We wouldn't have Absaroka roll

back window to shrink it down.

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If somebody's going to try

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to cut into strips

first for a back window.

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Oh, I remember.

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Those are the purple

in the bubbles.

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Exactly.

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So so if somebody says wait a minute

let me try to shrink this

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in here and it worked

and they molded and it works.

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So you have to continue on being innovative.

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All right.

Oh yeah.

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Paul's fearless.

Yeah.

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This is also tried, but I thought if I

mess up a car, I just pay for a customer.

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You go

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get the back with a break the back one.

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OK, I'll get a new one back one, you know,

because I got the money to do it right.

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But I can understand people who don't have

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the money to actually experiment,

you know, but I imagine that's rare.

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Breaking a window when

you're tenten though.

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You well you can't do it.

You can't do it.

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I have to do it.

Before I broke up I broke the window on a.

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On a BMW in a one at a time

when I was heating it up.

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Oh, God, it is.

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It's broken.

Come on.

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Oh, no.

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That's the same temperature.

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Do you want me?

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I said, don't worry, Carmen.

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Last guy, he came to put it in.

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I took care of the customer,

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gave a customer some extra

and the customers was happy.

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Yeah.

All right.

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...

Adam Frydenlund - AF Construction

The challenges of starting any business can be tough.  Starting a construction or remodeling company adds it's own challenges.  From needing the skills with the hammer as well as the skills to give quotes and estimates accurately can make the barrier to entry a little taller.  At least, if you want to make money doing it.

Add in the challenges with labor, the hidden places behind walls that make your estimate a little low and the customers that are not fans of doing dishes in their bathtub while their cabinets are on backorder.

Listen as Adam details his story from just starting out to building his remodeling and construction business.

Enjoy!

Visit Adam at: https://www.afconstructionllc.com/

[00:00:06]

You have found authentic

[00:00:08]

Business Adventures business program

that brings you the struggle stories

[00:00:11]

and triumphs and successes of business owners

[00:00:13]

across the land.

My name is James Kademan, entrepreneur,

[00:00:16]

author, speaker and helpful coach to small

business owners across the country.

[00:00:20]

We are underwritten locally

by the Bank of Sun Prairie.

[00:00:22]

And today I'm excited because we have Adam

[00:00:25]

from AF Construction,

and Adam is going to tell us about all

[00:00:28]

the fun that happens when you start

build and grow a construction company.

[00:00:32]

Adam, how are you doing today?

I'm good.

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Thanks.

So let's start out with the beginning.

[00:00:36]

Here.

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How long has AF construction been

around? Since 2005. 2005?

[00:00:41]

Okay.

So you've seen some stuff.

[00:00:43]

All right.

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That means 2008, that whole crash where

a lot of companies didn't make it.

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I guess as far as that goes.

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Yeah, I was pretty small at that point,

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so it was a little bit easier

to navigate through that mess.

[00:00:57]

All right.

[00:00:58]

Being in Madison area, it kind of

protected in like a bubble.

[00:01:04]

It didn't really impact

right away of that debacle.

[00:01:14]

It didn't really put too

much pressure on us.

[00:01:17]

But we noticed if you were specific

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in what trade you were in,

you would be more affected.

[00:01:24]

So that allowed me to just become

a little bit more versatile.

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Okay.

And do more things.

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And if I didn't know it,

I was willing to learn how to do it.

[00:01:36]

Fair.

Totally fair.

[00:01:37]

So prior to you starting your business,

what were you doing before?

[00:01:42]

So I grew up in the trades with

my dad, and we did flooring.

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So I grew up doing flooring

with him for many years.

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Okay.

Carpet, wood, tile?

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Everything.

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So we would go in and do that.

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And then after high school,

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I started getting a little bit more

anxious and wanting to learn more.

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So I kind of

switched from working with my dad and went

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to work for a remodeling

company for about five years.

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And that's where I learned the bulk

of my remodeling skills. Gotcha

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okay.

And at what point did you decide -

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hey, I'm going to go off on my own

versus continuing to be an employee.

[00:02:24]

Well, being that I was self employed

for flooring, it was a lot easier for me

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to make an income,

whereas when I went to work for somebody

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else, I was kind of at their

price line, price point.

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I knew where I was,

and I actually came down a little bit

[00:02:45]

in wages and then just tried

to make it work, and it gets tough.

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So I had to make a change.

[00:02:52]

I wanted to go back to school.

Okay.

[00:02:54]

For construction? For real estate.

Okay.

[00:02:57]

So I went back to school for real estate,

and I tried to go full time.

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But when you're full time,

you can't really pay bills.

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No, not unless you sell something.

[00:03:06]

So then it kind of put the College back

on the back burner for a little bit.

[00:03:12]

And then

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I just decided to go off on my own.

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I knew enough and started with one client.

All right.

[00:03:21]

So when you started AF construction,

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were you married at the time?

No.

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Okay. So were you dating your wife now?

No.

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Okay.

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Well, that makes it easy, so you

didn't say, "hey, funny story.

[00:03:33]

I quit my job," or anything.

You just did it.

[00:03:35]

I was able to just do it.

[00:03:37]

Okay. Was there any fear or challenge or

unknowns that you were concerned with?

[00:03:42]

There's always fear at that point,

I was still pretty young, so

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if I needed to, I could go back

to my parents' house and stay with them.

[00:03:50]

Oh, there you go.

[00:03:52]

But I always wanted to live on my own.

[00:03:55]

It's like freedom.

[00:03:56]

Hey, I don't live with my parents anymore.

Nice.

[00:04:00]

So, you start your business.

[00:04:02]

And at what point did you start marketing

[00:04:04]

and how did you do it when

you first started in 2005?

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I never really marketed myself

at the beginning stages of my company.

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A lot of it,

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well, almost 100% of it was referral base.

Okay.

[00:04:19]

So friends and family, stuff like that.

[00:04:22]

It started off with friends and family.

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And then from there,

it just kind of slowly went on.

[00:04:29]

But I also had a big circle of people

[00:04:31]

that I knew from my previous

business, where I worked.

[00:04:36]

And it was a big enough circle that I

could jump in with some of those guys

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because some of those guys did branch

off and go back to work for themselves.

[00:04:46]

Okay.

So I could go to work for them as well.

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Gotcha.

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And once I got a little bit more

confident, I started reaching out to other

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builders and kind of got into the

framing trade for a little bit.

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All right.

So just offering to do the framing

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for them so they could - Framing

and whatever I could get my hands on.

[00:05:05]

Okay.

So they could sub out to you.

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You'd have work, and it's all good.

Cool.

[00:05:10]

So when you first started your business,

you're building it like that.

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Was it tougher doing work for friends

and family or other coworkers and stuff

[00:05:18]

like that because you had

a relationship with them already.

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So if there was a challenge in the job,

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there may be a challenge in the friendship

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or the relationship or

something like that earlier on.

[00:05:28]

I never really had that problem because

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I was pretty easy going,

just wanted to get it done.

[00:05:35]

So I probably kept a lot

of things to myself.

[00:05:39]

All right.

[00:05:40]

This job is going terrible, but

fair now, construction.

[00:05:45]

From what I understand initially, like,

you can be a guy with a van or whatever.

[00:05:50]

You got a hammer and some tools.

Not a big deal.

[00:05:52]

But eventually you have to grow

to the point where you got trailer,

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you have employees, and there's

capital that you have to spend.

[00:06:00]

Yes.

So what point did you start growing where

[00:06:02]

you really started sticking

money in the business?

[00:06:05]

Well, in business.

[00:06:06]

You always want to chase the money.

[00:06:08]

And if you want more money,

you have to have other people help you.

[00:06:13]

So I would say

[00:06:16]

it's kind of doing that before 2005.

[00:06:23]

But when I went to 2005,

[00:06:25]

I had friends that were my age

that were in the trades as well.

[00:06:29]

So I was able to bring them in,

and that kind of helped push us into a new

[00:06:34]

category so that we could get bigger jobs,

such as building complete houses.

[00:06:39]

Oh, nice.

Okay.

[00:06:40]

Do you remember the first house you built?

Yes.

[00:06:44]

All right.

Was it in?

[00:06:45]

I don't know, somewhere around here?

Yeah.

[00:06:46]

In the Madison area.

[00:06:48]

All right. And was it one that you built

for you or one that you built for someone?

[00:06:52]

I built it for another builder.

[00:06:53]

Got you framed it.

[00:06:56]

That one we didn't sign.

We just framed it.

[00:06:58]

Okay.

All right.

[00:07:00]

I imagine that had to be a huge learning

[00:07:01]

experience, starting

from scratch like that.

[00:07:04]

It was a little nerve wracking,

but with a couple of other friends

[00:07:08]

that have been in the trades, too,

working for other companies,

[00:07:11]

we're all able to bounce our

ideas off of each other.

[00:07:14]

Okay.

So that's helpful.

[00:07:15]

All right.

And was there ever a time when they're

[00:07:18]

like, hey, Adam, you're

doing that all wrong.

[00:07:22]

Everybody has their moment.

Okay.

[00:07:24]

All right.

[00:07:26]

I've always tried to listen

to everybody's opinion and then

[00:07:32]

make the final decision,

which I think is the best.

[00:07:35]

Sure.

[00:07:35]

Because ultimately, it always

comes down to the customer.

[00:07:38]

So a lot of people that work for me are

[00:07:41]

always thinking, like,

yeah, I'm really picky.

[00:07:44]

But you kind of have to.

[00:07:46]

You're doing service

for other people, right?

[00:07:50]

Yeah.

[00:07:51]

Anytime you outsource, it's got to be

better than if you did it yourself.

...

John Warrilow - Built To Sell

Just about every business owner I have ever spoken to, when asked why they started their business, has the word 'freedom' somewhere in their answer.  Scheduling freedom, income freedom and the freedom to do what you want, when you want.

Fast forward to the reality for many business owners and they are free to be at work as much as they can, their wallet hopes everything they need is free and they are free to do whatever they want - as long as that is going to run their business.

Then they dream of selling this prison.

It's tough to find buyers of self-made prisons these days.

John Warrilow, the author of Built To Sell, has a better idea.  Build your business to the point that you are not needed, so you have the option to sell it when you wish and you can sell it for a dollar amount that makes freedom much more real.

Listen as John details the ways to prepare your business for sale.  This is advice every business owner should hear, whether they intend to sell soon or not.

Enjoy!

Visit John at: https://builttosell.com/

 

Howard Tiersky - From , The Digital Transformation Company

Every business that is interested in growing needs to know how to market.  This includes the small businesses as well as the Fortune 500 companies.  Nothing gets done until a sale is made, and if buyers don't know you exist, it is tough to get them to buy from you.

Howard Tiersky, author of the Wall Street Journal Bestseller, Winning Digital Customers, outlines the steps necessary to build your brand online.

Online is where almost everyone seems to be spending a lot of their time now, so marketing online is a great move.

Listen as Howard details his entrepreneurial journey as he worked for and now with some large companies as he started and built his digital marketing business, From.

Enjoy!

Visit Howard at: https://www.from.digital/

 

Vivian Probst - Author, Linguist and Business Consultant

Like most entrepreneurs, Vivian Probst is busy.  She consults for many clients on affordable housing, is a linguist with her WEnglish forms of English that works to remove the male dominance in the English language.  On top of all of that, she has written many books, some in both versions of English!

Also like most entrepreneurs, Vivian had some challenges.  For example, Vivian explains how she was making good money and spending it faster than it was coming in.  This, of course, brought some challenges that she has since overcome and learned how to help others overcome.

Listen as Vivian shares her entrepreneurial journey and details how she makes the time to share her gifts by writing and publishing her books, despite a busy career.

Enjoy!

Visit Vivian at: https://www.vivianprobst.com/

 

Matt Moseman - Node U Design and Develop LLC

Manufacturing has come a long way since the dawn of stone tools and hammers.  The machines that are building the products we all use need to be ever improving in their efficiency and quality control.  But as a manufacturing company, how do you make that happen?

Enter Matt Moseman, owner of Node U Design.  Matt has developed sophisticated, tiny circuit boards, or nodes, that can be programmed and installed throughout the manufacturing plant to keep tolerances tight, and allow the machines to work at the optimum speeds to ensure the highest level of quality and productivity.

Listen as Matt explains how he came up with the idea of this business, how he has grown it, and the challenges he has faced as he has worked to improve his business, as he works to improve the manufacturing industry.  One node at a time.

Enjoy!

Visit Matt at: https://www.nodeudesign.com/

 

Robert Zabbia - Zabbia Agency

The insurance world is an often competitive and misunderstood world.  We as drivers, homeowners, business owners and the like are essentially paying for promises we hope we do not have to ask our insurance company to keep.

So how do you grow an insurance agency when, in order to do so, you may need to have some difficult conversations with potential clients?  Asking someone to pay you to cover them in case they smash up their car, or worse, can lead to some tough questions.

Listen as Robert Zabbia describes how he has built his insurance empire.

Enjoy!

Visit Robert at: https://zabbiaagency.com/

 

Yakov Smart - Connect and Profit

Marketing is a funny thing.  As business owners, we know that we need to market.  On the flip side, who has the time to really invest in doing all that we should, or need, to do in order to get our name out there?  Nevermind that most business owners just don't know where they should be marketing their business.  What is a business owner to do?

Yakov Smart has a marketing system that just may work for businesses that can benefit from getting influencers in the LinkedIn world to do a little marketing FOR them.

Just as Yakov jumped on this podcast to let you know he exists, you can connect and be known by other influencers that are in the circles you want to sell to.

It almost seems to easy, right?

Listen as Yakov explains his marketing system, the success he has personally had with it, as well as some steps for you, the entrepreneur, to take to market your business in a similar fashion.

Enjoy!

Visit Yakov at: ConnectAndProfit.co

 

Lannia Stenz - Gilda's Club of Madison

A funny thing happened in 2020.  Well, not so much funny as forcibly life altering.  Especially if you run a non-profit that helps victims of cancer.

Lannia Stenz is the CEO of Gilda's Club of Madison.  Listen as she tells us how Gilda's Club has made it through challenge after challenge, from floods to pandemics, and still come out with the strength, resolve and willingness to help cancer patients.  Lannia has some great stories about overcoming obstacles and enjoying the process.  Well, most of the process.

Enjoy!

Visit Lannia at: https://www.gildasclubmadison.org/

 

Carrie Waters-Schmidt - Equanimity Wealth Planning and Investing

The world of investing is filled with noise and confusion.  There are so many ways to invest, from stocks and bonds to mutual funds to ETF's, to REIT's and onto strange things that combine all manner of groups of investments.  Spread the risk, do all you can to keep your upside is all fine and good until you realize that the markets have only gotten more volatile as more people get into the markets and more emotion goes into buying (and selling) decisions.

So what is an investor to do?

One option is to choose to work with a financial planner.  Carrie Waters Schmidt is the owner of Equanimity Wealth Planning and Investing.  She helps people navigate the investment waters to achieve their goals, based on their desires and their stomach for risk.

As provided by the Lincoln Financial Group compliance department:

My guest today is Carrie Waters-Schmidt.  She is a financial planner at Equanimity Wealth Planning and Investing in Madison Wisconsin offering comprehensive financial planning services through Lincoln Financial Advisors Corp., a broker/dealer (Member SIPC) and registered investment advisor. Equanimity Wealth Planning and Investing is a marketing name for registered representatives of Lincoln Financial Advisors.  Opinions expressed are those of Carrie Waters-Schmidt and not necessarily those of Lincoln Financial Advisors Corp.

To the extent that she may provide clients with investment advisory services, including either financial planning services or ongoing investment advice, she may act in a fiduciary capacity related to those services under the federal securities laws, in particular the Investment Advisers Act of 1940.

Lincoln Financial Advisors and its representatives do not provide legal or tax advice.  The content of this podcast is for informational purposes. It is not intended to be personalized or specific in nature or to be relied upon for your personal situation in any circumstance.  We encourage you to consult a legal or tax advisor prior to making tax-related investment and/or insurance decisions.

Enjoy!

Visit Carrie at: https://www.equanimitywealth.com/