Authentic Business Adventures Podcast

Carrie Waters-Schmidt - Equanimity Wealth Planning and Investing

The world of investing is filled with noise and confusion.  There are so many ways to invest, from stocks and bonds to mutual funds to ETF's, to REIT's and onto strange things that combine all manner of groups of investments.  Spread the risk, do all you can to keep your upside is all fine and good until you realize that the markets have only gotten more volatile as more people get into the markets and more emotion goes into buying (and selling) decisions.

So what is an investor to do?

One option is to choose to work with a financial planner.  Carrie Waters Schmidt is the owner of Equanimity Wealth Planning and Investing.  She helps people navigate the investment waters to achieve their goals, based on their desires and their stomach for risk.

As provided by the Lincoln Financial Group compliance department:

My guest today is Carrie Waters-Schmidt.  She is a financial planner at Equanimity Wealth Planning and Investing in Madison Wisconsin offering comprehensive financial planning services through Lincoln Financial Advisors Corp., a broker/dealer (Member SIPC) and registered investment advisor. Equanimity Wealth Planning and Investing is a marketing name for registered representatives of Lincoln Financial Advisors.  Opinions expressed are those of Carrie Waters-Schmidt and not necessarily those of Lincoln Financial Advisors Corp.

To the extent that she may provide clients with investment advisory services, including either financial planning services or ongoing investment advice, she may act in a fiduciary capacity related to those services under the federal securities laws, in particular the Investment Advisers Act of 1940.

Lincoln Financial Advisors and its representatives do not provide legal or tax advice.  The content of this podcast is for informational purposes. It is not intended to be personalized or specific in nature or to be relied upon for your personal situation in any circumstance.  We encourage you to consult a legal or tax advisor prior to making tax-related investment and/or insurance decisions.

Enjoy!

Visit Carrie at: https://www.equanimitywealth.com/

Mark Leslie Lefebvre - Author, Speaker, Consultant

Here's the thing about most authors, they don't make much, if any, money.  Why?  There are a few reasons.  Certainly the barrier to becoming a published author has been lowered.  Also, authors are not typically marketers.

So what is an aspiring author to do?

Play the game as it was meant to be played.  You know the rules, you know the crowd you want to attract and you know the big players already in the game.

Mark Leslie Lefebvre has been in the game for decades.  He has worked in all levels of book selling, buying, writing, publishing and marketing.  He has helped launch Kobo, Draft2Digital and countless other.  The man knows books.

Listen as Mark Leslie Lefebvre tells us a few tricks and tips on not only publishing your books, but actually selling your books.

On top of all of that, Mark and I will be presenting the Author Boot Camp at the When Words Collide event in August 2021.  You can check that event out, remotely, here:

Day 1: https://businesstodolist.com/product/wwcday1/

Day 2: https://businesstodolist.com/product/wwcday2/

Enjoy!

Visit Mark at: http://markleslie.ca/

Joshua Rhodes - Rhodes to Wealth

We have been taught to work for our money.  But did you know that your money can also work for you?  This seems to be the semi-well kept secret of the people that rise above the people scraping by.  Save as much as you can and make sure that the money you have saved is chugging away earning interest and growing in value.

We're not talking about the current savings account rates of zero point zero (too low to care).  We're talking about wealth building strategies to help you turn your dollars into more dollars on a level that makes a difference in your life and your livelihood.

Trading time for money is not the game you want to play.  It doesn't scale and it often has a pretty low ceiling.

Listen as Joshua explains how he has built a podcast to dig into the minds of the wise wealth builders.  He details a few tidbits of information about what he has learned by interviewing the greats in the wealth building world.

Enjoy!

Visit Josh at: https://rhodestowealth.com/

Rene Gibbs - Agape Senior Services

When a life event inspires you to create a business, you know you have a solid foundation.  When that life event is something that happens to thousands of people every day, you know you have a sustainable business.  This is what happened to Rene Gibbs, with her mother's illness leading to the inspiration that helped plant the seeds for Agape Senior Services.  Now Rene's in-home senior care business is thriving after just a few years.

Listen as Rene details what decisions she made to start her business and how she carefully keeps the compassion and care as top priorities while also making sure the business is profitable.  Her story will inspire just about every entrepreneur to take the leap.

Enjoy!

Visit  Rene at: https://seniorservicesmadison.com/

Sandy Forster - WildlyWealthy.com

What would you do if you were $100K in debt and had no real prospects for digging yourself out of that hole?  Would you give up, or would you push ahead and find a way?

Sandy Forster, of WildlyWealthy.com, also a Bestselling Author, Speaker & Prosperity Mentor, helps people find their wealth.  Both internal and external wealth.

You know the books and sayings, Think and Grow Rich, The Secret, The Richest Man in Babylon, Positive Thinking, the list goes on.  Sandy has actually implemented those teachings.  Even to the point of writing a book on manifestation years before The Secret came out!

Listen as Sandy explains her story and illustrates how you can achieve what you want, simply by believing and taking action.

Enjoy!

Visit Sandy at: WildlyWealthy.com

Facebook Page: https://www.facebook.com/Sandylforster/

Facebook Group: https://www.facebook.com/groups/Lawofattractionprosperitysecrets

Instagram: https://www.instagram.com/sandylforster/

About Sandy: https://www.wildlywealthy.com/about-sandy/

Website: https://www.wildlywealthy.com

 

[00:00:04]

You have found

Authentic Business Adventures,

[00:00:06]

the business program that brings you

the struggle stories and triumphant

[00:00:09]

successes of business owners across

the land. Authentic Business Adventures

[00:00:12]

can be found on the podcast link

at drawincustomers.com.

[00:00:16]

We are locally underwritten

by the Bank of Sun Prairie.

[00:00:19]

My name is James Kademan, entrepreneur,

[00:00:20]

author, speaker and helpful coach to small

business owners across the country.

[00:00:24]

Today we're welcoming/preparing to learn from

[00:00:27]

Sandy Forster,

the best selling author,

[00:00:29]

speaker, and Prosperity mentor

with wildlywealthy.com.

[00:00:34]

Sandy, how are you doing today?

[00:00:36]

I am doing amazing.

Thank you, James.

[00:00:39]

And I have to say,

[00:00:40]

the very fact that you've got the name Prairie in a bank just is amazing.

[00:00:44]

I love it.

[00:00:46]

Yeah, it's a weird.

I don't know.

[00:00:48]

They throw money at me at

[00:00:50]

the place that we record all this,

so we had to give them kudos.

[00:00:55]

So it's all about how it is.

Right.

[00:00:58]

So you on your website, you know that you

went from Welfare to millionaire.

[00:01:03]

Which that alone,

you have us...

[00:01:05]

Well, pretty intrigued

because that sounds pretty cool.

[00:01:08]

So how would you just tell us

briefly and then we can dig into it.

[00:01:12]

What is your backstory for going

from Welfare to Millionaire?

[00:01:15]

Yeah, sure.

[00:01:17]

So basically the very quick back story.

[00:01:19]

I met a boy when I was 16 in high school.

[00:01:23]

We went out for 11 years.

[00:01:24]

We got married.

[00:01:26]

I had a three year old and a six

month old, and then we got divorced.

[00:01:29]

And the business that I had at the time,

which was designing and manufacturing

[00:01:34]

swimwear, which was really just a hobby,

like it was something that I did.

[00:01:38]

I used to buy lovely fabric all winter and

[00:01:41]

and go to my garage and sew it all

into bikinis and gym wear and then find

[00:01:48]

an empty store down by the beach

in summer and then sell it all.

[00:01:51]

And so it was just a hobby.

[00:01:52]

But suddenly that hobby had to become

an actual business, like a real business.

[00:01:57]

And I didn't make enough money at all.

[00:01:58]

I just went further and further into debt

[00:02:00]

and I ended up one hundred thousand

dollars in debt and on welfare and

[00:02:04]

literally thought that that's where I was

going to be kind of landing the rest

[00:02:08]

of my life because I couldn't see how

I would ever get out of that debt.

[00:02:12]

But very luckily,

[00:02:14]

I discovered the law of attraction and I

discovered

[00:02:18]

quantum physics and neuroscience

and discovered that you could actually

[00:02:24]

create your life the way that you wanted

to by basically rewiring your brain.

[00:02:29]

And so that's what I did.

[00:02:31]

And yeah, I went from

Welfare to Millionaire.

[00:02:33]

And my absolute passion now is helping

other entrepreneurs to really understand

[00:02:39]

how they think, can really affect their

future, their destiny, and their business.

[00:02:44]

All right.

[00:02:45]

How long ago did you have

the swimwear company?

[00:02:49]

That was probably 22 years ago. Oh it was, OK.

This was a while ago.

[00:02:53]

All right.

Yeah.

[00:02:54]

Yeah.

[00:02:55]

I discovered the law of attraction

well before the rest of the world.

[00:02:58]

So, yeah, I really first discovered a law

of attraction about twenty years ago.

[00:03:03]

And at the time I was as I said,

I was really struggling financially and

[00:03:10]

I really dived into it and just

gave it everything I had.

[00:03:14]

Because the thing is,

[00:03:15]

just imagine, you're one hundred thousand

dollars in debt and on welfare.

[00:03:18]

And if you focus on that and you think

[00:03:20]

about that and you put all your

energy there, it's not a happy place.

[00:03:26]

No, it's very tough.

[00:03:28]

Just it's really scary.

Yeah.

[00:03:30]

It's just really,

really scary and not nice.

[00:03:32]

So when I discovered the law of attraction

[00:03:34]

discovered, what you focus

on is what you create.

[00:03:37]

I felt like I was in heaven because

[00:03:39]

focusing on how my life actually was.

I was focusing on being

[00:03:43]

a millionaire and all the things I would

do when I was a millionaire and having

[00:03:45]

my own house and having a car that didn't

leak and grow a plant in the back because

[00:03:50]

it because when it rained,

there was so much water there.

[00:03:53]

And and being able to travel and being

able to do all the things that made

[00:03:56]

my heart sing, it was just it was

so much fun going to that place.

[00:04:01]

So, you know, as I said,

I really dived into it.

[00:04:03]

And I spent a lot of time really focusing

[00:04:05]

on what I wanted and things

just completely turned around.

[00:04:09]

So let's talk about the law

of attraction for a little bit.

[00:04:11]

How did you stumble upon it?

[00:04:12]

Was it I don't know if the secret

came out all the time.

[00:04:15]

This thinking grow rich or the richest man

[00:04:17]

in Babylon or there's millions

of books that talk about it.

[00:04:20]

So how did you stumble upon it?

[00:04:22]

Well, initially I stumbled upon it,

[00:04:25]

I guess, when it was just

called positive thinking.

[00:04:29]

I remember going to a seminar I buy what

was his name is one of those really?

[00:04:34]

I think it's Brian.

Tracy, and he came to Australia and he was and it

[00:04:38]

was just it was a huge, big,

like entertainment center.

[00:04:42]

And it was probably there's tens

[00:04:44]

of thousands of people attending

and 98% of them were all men.

[00:04:48]

And it was all about sales.

[00:04:50]

So it's a big sales conference.

[00:04:52]

And he talked about

[00:04:55]

the super conscious mind and how

we had this part of our mind that.

[00:04:59]

We're just not tapping into and if

we tap into it,

[00:05:02]

then everything can change,

and his language was very much aimed at

[00:05:07]

men, salesmen, and but years later,

when I thought about everything he said,

[00:05:13]

because I found my notes and I went

through what it was like, oh, my gosh,

[00:05:17]

this guy was talking about the law

of attraction, but he was languaging it

[00:05:20]

in a way that felt

comfortable to mainstream.

[00:05:25]

But the way I actually discovered the law

of attraction and understood what it was,

[00:05:29]

was, as I said, I was one hundred

thousand dollars in debt.

[00:05:32]

I was on welfare.

[00:05:33]

I was really stressed out.

[00:05:36]

I was embarrassed about my situation.

[00:05:39]

I felt a lot of shame because I thought

[00:05:41]

the rest of the world had the money thing

sorted and I was the only one that didn't

[00:05:46]

and and really scared and frustrated

and didn't know what my future held.

[00:05:51]

And I remember going to

[00:05:55]

was kind of like

[00:05:57]

this, like a career counselor

slash hypnotherapist.

[00:06:03]

And I went to this guy and he put me under

[00:06:07]

I didn't even know that I went under,

but he did whatever he does.

[00:06:10]

And then at the end of it,

he said, So what came up for you?

[00:06:13]

And I said, Well.

[00:06:14]

The only thing that really appeals to me

is personal development,

[00:06:19]

but in my mind, I'm thinking there is no

way I'm getting into the personal

[00:06:23]

development industry because

there's only two things you can do.

[00:06:27]

You either write a book or you speak.

[00:06:30]

And there is no way on this planet that I

can ever do either of those things.

[00:06:35]

So I just kind of dismissed it.

[00:06:37]

Then about two weeks later,

I saw these tiny little ad is my neat

[00:06:44]

little ad in the paper,

and it just jumped out at me

[00:06:47]

and there were some words

in there that really appealed.

[00:06:50]

One was it's his strong work ethic.

[00:06:53]

It said personal development

and it said make money.

[00:06:57]

And I was like, yes,

[00:07:00]

it was ticking all the boxes.

[00:07:02]

So I answered that ad and it just

happened to be about a product.

[00:07:08]

There was sort of a suite of products

that was homestudy courses and there were

[00:07:12]

seminars, but it was all based

...

Michelle Seiler Tucker - Seiler Tucker, Author of Exit Rich

We've all heard, read and studied ways to build a business.  But what about getting out of your business?  How do you build your business to bring in the most money so that you can get the highest return on your investment?

You see, your business is an investment.  It is not your baby.  We sell investments and we expect to make a profit from them to justify the risk that we endured.

So how do you build your business to sell it?

Listen as Michelle Seiler Tucker, the author of Exit Rich, explains in simple terms the 5 types of business buyers, the 6 P's you need to focus on to get the biggest return on your investment.  Michelle packed an incredible amount of knowledge in this episode, so take notes and listen again.  These nuggets of business knowledge may be worth thousands or even millions of dollars to you, once you sell.

Enjoy!

Visit Michelle at: https://seilertucker.com/ and https://exitrichbook.com

 

[00:00:04]

You have found

Authentic Business Adventures,

[00:00:06]

the business program, the struggles

stories and triumphant successes

[00:00:10]

of business owners across the land.

We can be found locally

[00:00:13]

at the Sun Prairie Media Center as well as

nationally at drawincustomers.com/podcast

[00:00:19]

or any place where

you can find the podcast.

[00:00:21]

We are locally underwritten

by the Bank of Sun Prairie.

[00:00:24]

My name is James Kademan, entrepreneur,

[00:00:26]

author, speaker and helpful coach to small

business owners across the country.

[00:00:29]

And today we're welcoming/preparing

[00:00:31]

to learn from Michelle Seiler Tucker,

the CEO and founder of Seiler Tucker Inc.

[00:00:36]

.

Michelle, how are you doing today?

[00:00:38]

I'm doing great.

How are you doing, James?

[00:00:40]

I am.

I'm doing well.

[00:00:42]

I'm actually excited because, one,

[00:00:44]

I see your books in the titles

and look at your website.

[00:00:47]

Selling businesses seems to be your game,

[00:00:50]

which is so awesome because I feel like

a lot of business owners don't even think

[00:00:55]

about an exit strategy when they

start the business. They don't.

[00:01:00]

And that's why 80 percent

of businesses don't sell.

[00:01:02]

Like Steve Forbes says, 8 out of

10 companies will never sell.

[00:01:07]

And the number one reason for that is

because business owners don't think about

[00:01:10]

selling until catastrophic event has occurred

internal, which is health issues,

[00:01:15]

partner dispute, divorce or

death, external is just pandemic.

[00:01:19]

And when your business is in a

catastrophe, that's really the worst time

[00:01:23]

to stop because the business

is turning down.

[00:01:25]

The best time to sell is when your

[00:01:26]

business is doing well

and you're in your prime.

[00:01:29]

But most business owners really never

[00:01:31]

build a sellable asset

that buyers want to buy.

[00:01:34]

Yeah,

so and you essentially help business

[00:01:37]

owners create or build their business

to the point of being a salable asset.

[00:01:42]

I do.

[00:01:43]

I've been in business

a little over 20 years.

[00:01:45]

I personally have sold over 500 companies.

[00:01:47]

My team has sold over a thousand altogether,

A thousand?

[00:01:52]

A thousand.

But you personally.

[00:01:54]

So I personally have sold five hundred.

[00:01:55]

Yes, that's incredible.

[00:01:57]

And so my company has

sold over a thousand.

[00:01:59]

But I learned a long time ago when I

[00:02:01]

entered this industry that most

businesses are not sellable.

[00:02:05]

So a long time ago I started

my my business model where

[00:02:08]

I fixed businesses.

[00:02:09]

So I don't just sell them, I fix

them, I grow them.

[00:02:13]

I put them on a build to sell model

[00:02:15]

and then sell them for

their desired price tag,

[00:02:19]

the owners desired price tag

so they too can exit rich.

[00:02:21]

Nice.

[00:02:22]

And so I specialize in buying,

selling, fixing, growing.

[00:02:24]

We buy businesses and flip them.

[00:02:26]

We also partner with business owners

investing our capital resources,

[00:02:31]

energy, efforts, expertise, and put them

on a build to sell blueprint as well.

[00:02:35]

So we specialize in really buying,

selling, fixing, and growing.

[00:02:38]

All right.

[00:02:39]

I have never heard of anyone

buying a business and flipping it.

[00:02:43]

So can you let's start there,

because that's that's pretty exciting.

[00:02:46]

Sure.

[00:02:46]

So it's just like flipping real estate,

but a lot more moving parts.

[00:02:50]

There are a lot of there are entrepreneurs

[00:02:53]

out there that are called

turnaround specialists.

[00:02:55]

That's what they specialize in doing.

[00:02:57]

So I'm not the only one,

[00:02:58]

but there's lots of turnaround specialists

that look for distressed assets.

[00:03:02]

They leverage the assets of the company

to purchase a business,

[00:03:05]

and they fixed the business,

grow the business and sell it for profit.

[00:03:10]

What is typical turnaround

time for something like that?

[00:03:13]

It just depends upon

the issues in the business.

[00:03:16]

Like with real estate.

[00:03:18]

I would say for me, for me is

typically three, three to five years.

[00:03:22]

Gotcha.

OK, so it's fairly long term compared

[00:03:25]

to real estate, which is

the lesson is clear because real estate

[00:03:28]

doesn't have employees,

real estate does that in assets

[00:03:31]

and environmental issues and legal

issues and everything else.

[00:03:34]

You know, real estate is simple.

Interesting.

[00:03:37]

Flipping businesses is not simple.

[00:03:38]

No.

[00:03:40]

Is there a certain vertical that you guys stay in or

are you all over? No, were agnostic

[00:03:45]

you know, where we sell businesses.

[00:03:47]

My sweet spot is selling businesses

for ten million dollar purchase price up.

[00:03:51]

However, my company does take smaller

[00:03:53]

businesses, we just closed on a dental

lab from one point two million

[00:03:56]

last, what was it last month?

[00:03:59]

And we've got they've got another

business that they're closing on.

[00:04:02]

It's maybe a half a million.

[00:04:04]

They got another one they're working on.

[00:04:05]

It's eight hundred thousand

eight hundred thousand.

[00:04:07]

I got another one I'm working on.

It's eight million.

[00:04:10]

So.

[00:04:10]

Yeah, well, you know, we help

smaller business owners, too.

[00:04:13]

I mean, our big thing is it's

not so much about the price tag.

[00:04:17]

It's more about helping the owner.

Sure.

[00:04:19]

All right.

[00:04:20]

So the owner essentially hires you to be

a fixer as well as a broker?

[00:04:26]

Well, it depends on what to hire us for.

[00:04:27]

You know, a lot of times they start out as

[00:04:29]

hiring us to sell their business,

but they don't realize what a mess their

[00:04:32]

business is actually in

and it is not sellable.

[00:04:36]

So we work with clients to help

[00:04:39]

the business, you know, to help them

get their business ready for sell.

[00:04:42]

We also are starting what we called a road

to sell funnel,

[00:04:46]

where it's a step by step,

month by month blueprint to get your

[00:04:50]

business into, to get your business ready

to exit in the next one to two years.

[00:04:55]

Nice.

[00:04:56]

So let's go back twenty years when

you first started your business.

[00:05:00]

What was your first business was this

is or did you learn more lesson now?

[00:05:05]

And that's what separates me from other

M&A advisors and brokers as I'm

[00:05:09]

an entrepreneur from many different

businesses and many different verticals.

[00:05:13]

I can't every ask me what

my first business was.

[00:05:17]

I want to say I like baking cookies

and selling cookies and lemonade.

[00:05:20]

But I also own, like a magazine business,

a wedding, a wedding magazine business,

[00:05:27]

an event company.

[00:05:29]

I've owned all kinds of different

businesses in different verticals.

[00:05:33]

So before I got into selling businesses,

[00:05:36]

I actually had a franchise sales franchise

consulting franchise development business

[00:05:40]

where I took equity and franchise

business and put them on the map.

[00:05:46]

And like I said, DeFrancesco ourselves.

[00:05:49]

The reason I opened up my firm to begin

[00:05:51]

with is because so many business owners

were asking me, do you have an existing

[00:05:55]

business for sale or do you have

an existing business for sale?

[00:05:57]

Oh, wow.

[00:05:58]

And I didn't have an existing

business for sale.

[00:06:00]

And I'm like, you know,

I need to stop saying now.

[00:06:03]

I need to say yes.

[00:06:05]

So that's what led me just

to set up my M&A firm.

[00:06:08]

All right,

nice. So how long is this business been

[00:06:11]

going on? The seller Tucker

business been going?

[00:06:13]

Well, I mean, I went through a branding

[00:06:16]

change back in twenty sixteen,

but I've been selling businesses.

[00:06:19]

I've had an M&A firm

since 20 cents since 2000.

[00:06:25]

Wow.

OK.

[00:06:26]

So it's been a long time.

Yeah.

[00:06:28]

A little over 20 years.

All right.

[00:06:30]

So you survived the whole 2008 thing.

[00:06:34]

The twenty two.

[00:06:35]

I was in my it wasn't

my best year, but I said

[00:06:39]

if I also survived Hurricane Katrina,

[00:06:42]

which was five in New Orleans,

...

Zak Koga - Karben4 Brewing

In the entrepreneurship world we are certain of two things: 1) Beer is awesome and 2) Business can be tough.  Zak Koga of Karben4 Brewing shares in his experience of starting a brewery with his brother and a little help from his friends.  He left a successful career in commercial construction and opened up a brewery.  What does it take to start a brewery?  A little luck, a lot of patience and the will to make it all happen are some key ingredients.  Having a cat riding a fire breathing unicorn while looking ready to dominate the universe on your star product doesn't hurt.  The beer with that image is Fantasy Factory from Karben4.  Definitely check that beverage out when you are in the Midwest.

Listen as Zak tells us the story of how Karben4 came to be, the decisions that had to be made and the results that came of all of his and his crew's hard work.

Enjoy!

Visit Zak at: https://karben4.com/

 

[00:00:02]

You have found Authentic Business Adventures, the

business program that brings you

[00:00:06]

the struggles stories and triumphant

successes of business owners across

[00:00:09]

the land. Coming to you

from the great Karben4 Brewery.

[00:00:13]

I'm excited here we have Zach Koga

[00:00:16]

the co-owner of Karben4.

How are you doing today?

[00:00:19]

I'm doing well.

Doing well.

[00:00:20]

Another week.

Yeah, it's Monday.

[00:00:23]

Yes.

That's how we owners do it here.

[00:00:25]

This is a cool space you got here.

Thank you.

[00:00:27]

So let's start out with how

long have you been here?

[00:00:30]

We are in our ninth year.

[00:00:32]

So we turned, we got eight full years,

[00:00:35]

technically December 28th of 2020.

[00:00:38]

So we going into our ninth year here.

Wow.

[00:00:40]

And yeah.

[00:00:43]

Many more to come.

All right.

[00:00:44]

The super cool.

So you was this the first spot?

[00:00:47]

Or did you relocate?

No, this was our first spot.

[00:00:49]

We started here.

[00:00:51]

Ale Asylum was here from about somewhere

[00:00:53]

in 2006 until late summer,

roughly late summer, fall

[00:00:59]

of twenty.

Oh wait 2012.

[00:01:02]

OK, and then we

yeah we moved in, our lease started October

[00:01:06]

of 2012 and we were open

by the end of the year so that

[00:01:10]

was almost almost three

full months to get us open.

[00:01:12]

But that's pretty fast.

[00:01:13]

I was gonna say that's crazy fast.

Yeah.

[00:01:15]

We, we were working 100 hour weeks.

Just going straight.

[00:01:18]

Sure.

Every day, every night

[00:01:20]

to get open and and we had the benefit

of Ale Asylum being here before us so

[00:01:24]

a lot of, a lot of infrastructure

[00:01:25]

things were already here.

All right.

[00:01:27]

Drainage, water, boiler, stuff.

[00:01:29]

So it was more

[00:01:31]

rearranging our first equipment setup

[00:01:34]

mixed with some things we bought from them

versus things we brought in and then in

[00:01:37]

the tap room,

we, they had a functioning taproom here.

[00:01:41]

We ended up kind of gutting it.

[00:01:43]

So we went a little further

than we thought we would.

[00:01:45]

But but but there was

already half of the bar.

[00:01:50]

Yeah.

Was here already plumbing things.

[00:01:52]

A lot of things were here.

[00:01:53]

So that helped us get to get

to market pretty quickly.

[00:01:56]

Is that what you end up

choosing this space or were you.

[00:01:59]

Yeah.

deliberating other spaces.

[00:02:00]

Yeah.

We, we were yes.

[00:02:03]

At the end of the day that's why we

ended up in this space in Madison.

[00:02:08]

We were talking about how to start

a brewery for a couple of years.

[00:02:13]

My brother is really what brings

me into the beer business.

[00:02:15]

I am an engineer by training

and background and

[00:02:19]

my brother was was brewing beer out

Montana for several years as a family.

[00:02:24]

We were talking about how to get a brewery

[00:02:26]

going for ourselves, for him, more and

more focused for him and for his career.

[00:02:30]

And and then as that discussion got more

real, I was getting kind of more involved,

[00:02:35]

looking at the business plan with him

and brought in some friends to help us.

[00:02:39]

And

[00:02:41]

and then Ryan

[00:02:44]

cold called Ale Asylum and just kind

[00:02:46]

of said, hey,

we're looking to start up a brewery.

[00:02:49]

Madison's definitely on our radar

because I had already lived here.

[00:02:51]

He was out in Montana.

[00:02:52]

And it's a great, great city, great market

for craft beer, especially back then.

[00:02:56]

Yeah, almost ten years ago.

[00:02:57]

And

[00:02:59]

and we sort of struck a deal to say, hey,

[00:03:01]

I think there's certain things that you're

probably just trying to sell and they'd be

[00:03:03]

worth more if they stayed

put to both of us.

[00:03:05]

And so you knew Ale Asylum was leaving?

Yes.

[00:03:09]

OK, yeah, we were aware.

[00:03:10]

So I work for Findorf before

starting the brewery.

[00:03:12]

And so I was always very aware of

[00:03:14]

real estate development

and projects and things in town.

[00:03:16]

So I was I was aware that Ale Asylum was

looking to build a new space at the time.

[00:03:22]

I knew more about some other early plans

when they were looking at East Washington,

[00:03:27]

but that fell through before they ended

up out on the other side of the airport.

[00:03:30]

And and Ryan was really the one that had

the insight to say, hey,

[00:03:34]

they're expanding and I bet they're

going to try to sell some equipment.

[00:03:36]

And and it's a lease space.

[00:03:38]

I know the landlord here and

[00:03:42]

and we just, you know,

put things together from there.

[00:03:45]

So when Ryan cold called them were they

just like, well, that's good timing.

[00:03:49]

Yeah, I it was luck.

[00:03:51]

I mean, it it was it was good insight

[00:03:54]

and foresight by Ryan,

but it was also some luck because

[00:03:59]

I mean, I think, you know,

[00:04:00]

we get as a business owner,

you get solicited all day, every day,

[00:04:03]

24/7, in the mail, on the phone,

employees get harassed,

[00:04:08]

people pretending that they knew you from

high school and family you've never met.

[00:04:15]

So the fact that Otto,

just like actually took the call was was

[00:04:19]

lucky, I think,

just to actually get to the office.

[00:04:22]

And then he listened and it was I think

it was like, wow, that's good timing.

[00:04:25]

Yeah.

Nice.

[00:04:26]

And was there ever any thought of like, hey,

[00:04:29]

I don't want to help out

a competitor or anything like that?

[00:04:32]

Not not really.

[00:04:33]

I think there was some concern because we

[00:04:35]

had we had some conversation about, hey,

you're going to change this, right?

[00:04:39]

You're not just going

to totally rip us off.

[00:04:42]

And and we said absolutely we we we have

[00:04:46]

our own ideas about what we want to do

and what our brand is going to be like.

[00:04:49]

We're definitely going to make changes.

[00:04:51]

So there was a little bit of discussion

[00:04:52]

of like, hey, you're going to at least

kind of repaint and redecorate

[00:04:56]

and and make sure it's not

confusion in the market about it being

[00:05:00]

an Ale Asylum affiliated company,

but over overwhelmingly, they were

[00:05:06]

real easy to work with and and friendly

[00:05:09]

and and we got through,

you know, we got through it. Nice that's super cool.

[00:05:14]

Did you end up,

[00:05:15]

I guess, as far as their landlord goes,

was it complicated or was it easier?

[00:05:20]

Because you guys are a brewery's landlord,

[00:05:22]

you have to get rid

of a bunch of stuff. The landlord

[00:05:23]

was it was that was

probably the easiest part.

[00:05:27]

I mean, he's like, great.

[00:05:28]

And I don't have any vacancy.

[00:05:30]

And at the same purpose.

[00:05:31]

And

[00:05:32]

he he probably did pretty well in the deal

[00:05:34]

because when Ale Asylum took it over,

I think it was much cheaper space.

[00:05:38]

It wasn't really retail space and and so

them turning it into a brewery and having

[00:05:43]

the tap room put it and put it

in a different category, you know,

[00:05:47]

as hybrid retail rent instead of more

like East Side warehouse rent.

[00:05:52]

Right.

So I think he did OK on it.

[00:05:55]

And we certainly paid all

our bills along the way.

[00:05:57]

So we've we have a good relationship.

[00:05:59]

And it was very simple

to get through that part.

[00:06:02]

Cool.

I'm going to pause for a second.

[00:06:11]

Yes, just like you said.

[00:06:13]

Yeah,

[00:06:15]

so as far as the build and stuff like

[00:06:16]

that goes, I remember being

in Ellis Island and then coming in here

[00:06:20]

thinking this is just going to be

the same thing and it was way different.

[00:06:23]

Yeah, but still so cool.

[00:06:25]

I mean, Ellis Island back

in the day was cool.

[00:06:27]

And this is a cool place.

[00:06:29]

It's interesting because I have

I for esthetic and I like it.

[00:06:34]

Yeah.

I feel the same way.

[00:06:36]

We're we're not

we're not interior designers

[00:06:39]

and decorators by any

stretch of the imagination.

[00:06:41]

But we certainly developed

a point of view.

[00:06:44]

I think our approach coming

into the taproom was that we wanted it

[00:06:47]

to be a canvas that we got

to build the brand out on.

[00:06:51]

And one of our best friends, Tom,

[00:06:54]

...

Gail Johnson - Restaino & Associates Realty

It can be tough deciding where to live.  Typically, many people have been ruled by where they have roots currently, where the good schools are for their children and where they work.  Many places offer great jobs and schools.  But what about life outside of those commitments?  Can you choose a place to live based on the quality of live at that location?

Listen as Gail Johnson, Corporate Relocation Manager and Concierge Director with Restaino & Associates Realtors tells us the things to look for and be aware of when choosing the place you want to live.

Enjoy!

Visit Gail at: https://restainorelocation.com/meet-our-team/

 

[00:00:06]

You have found Authentic Business Adventures the business program that brings you

[00:00:09]

the struggle stories and triumphant

successes of business owners across

[00:00:13]

the land. We are locally underwritten

by the Bank of Sun Prairie.

[00:00:17]

My name is James Kademan entrepreneur,

[00:00:18]

author, speaker and helpful coach to small

business owners across the country.

[00:00:22]

And today we are welcoming/preparing

[00:00:24]

to learn from Gail Johnson,

the corporate relocation specialist

[00:00:28]

and concierge's director

of Restaino and Associates.

[00:00:31]

Gail, how are you doing today?

[00:00:33]

Hi, welcome.

[00:00:34]

Thank you for

[00:00:37]

the opportunity, James, to talk with you today.

So.

[00:00:39]

Yeah,

[00:00:41]

right, right.

[00:00:42]

This is going to be fun because I've

known you for oh my gosh, a long time.

[00:00:47]

And you've been doing

this for a long time.

[00:00:52]

Well, I've been in Madison for 17 years.

[00:00:55]

I moved here from the northeast corner of

[00:00:57]

Iowa, and got to know a lot

of people.

[00:01:01]

Yeah, very cool.

[00:01:02]

So what is a corporate

relocation specialist?

[00:01:06]

So my role at Restaino and Associates is

for over the last 30 years,

[00:01:10]

they've added a value program and it's

the illegal relocation division.

[00:01:17]

And ultimately what we do

is we take off the plate.

[00:01:20]

Well, I like living in Madison.

Oh.

[00:01:23]

And we do that by offering no fee.

[00:01:28]

So it's added value.

[00:01:29]

And so there's a team of the three

[00:01:31]

dedicated professionals with over

30 years of experience.

[00:01:36]

And we ultimately will email,

[00:01:39]

learn a little bit about their criteria,

what are their interests, their needs.

[00:01:42]

Have they ever been here before?

[00:01:44]

We'll set up a tour.

[00:01:46]

We will introduce them to schools

and faculty and provide information.

[00:01:51]

If school is important for their family,

[00:01:54]

if they have a significant other that is

moving here and doesn't have a job,

[00:01:58]

then we will

take their resume and work with them

[00:02:01]

and put them into our network

making introductions.

[00:02:05]

I would say that's one of the fun things

[00:02:06]

that kind of evolved here about the last

five years of work that I built,

[00:02:12]

being able to connect people

that are looking for a job.

[00:02:16]

And then we also on our team, Mickey,

will help people find rental.

[00:02:22]

And so she's very well connected

[00:02:24]

to the rental market, whether that's

a rental home or an apartment

[00:02:28]

fit to their criteria.

[00:02:29]

And then if they want to purchase a home,

[00:02:32]

then we match them,

introduce them to a Restaino Realtor

[00:02:36]

that most knowledgeable,

knowledgeable in the type of home

[00:02:40]

that they're looking for, whether

that's a condo, lakefront property.

[00:02:43]

They want to be downtown.

[00:02:44]

They want to live rural.

[00:02:46]

So it's it's

[00:02:48]

it's an awesome fulfilling position

[00:02:50]

that gives you the opportunity to impact

people in the most difficult time when

[00:02:56]

one, they're starting a new job,

you're moving to a new city

[00:03:00]

and there's a lot of steps

to the transition that we help them

[00:03:04]

through and help them settle

in to call Madison home.

[00:03:08]

That's interesting.

[00:03:09]

So it sounds like you're essentially

covering two major areas,

[00:03:12]

one for employers and they're

trying to get talent.

[00:03:16]

And it's essentially your job to convince

them that Madison is a cool place.

[00:03:20]

Madison's a pretty cool place.

[00:03:23]

And the people that have already decided

you're trying to help them

[00:03:27]

find the home and then just get the things

laid out that have to be laid out when you

[00:03:32]

move. Right, especially, you know,

there's there's multiple levels of it.

[00:03:36]

So even when they're candidates

[00:03:38]

and they're maybe

entertaining to different towns,

[00:03:42]

what does Madison have to offer not just

for a job perspective,

[00:03:47]

but what are they have where I'm going

to live for my family and perhaps retire?

[00:03:52]

Sure.

So you're talking about restaurants, food,

[00:03:55]

entertainment, parks, stuff for the kids

to do, schools, all that jazz. Right.

[00:04:00]

And so depending on the different age

group that they are, if they're coming in,

[00:04:04]

they may want to know about the craft

beers and the downtown scene.

[00:04:08]

And some may want to know about

[00:04:10]

the Overture Center and the farmer's

markets and the different grocery stores

[00:04:13]

that we offer and the green

spaces that we have.

[00:04:17]

Medicine has been recognized

over the years for being the food city,

[00:04:23]

the walkable area, the biking friendly,

the place ranked for the fittest city.

[00:04:31]

So we try to provide all those different

[00:04:34]

accolades to them and then point out all

the different state parks and biking

[00:04:39]

trails and so forth to introduce

them that they may not know.

[00:04:43]

We have never, ever been here before.

That's cool.

[00:04:48]

It's very cool.

[00:04:49]

I'm going to ask you the question

that is always looming over my head.

[00:04:51]

When you talk about what you do,

[00:04:53]

how do you convince people

in January to move here?

[00:04:58]

Yeah, OK.

[00:04:59]

Well, that's a good question.

[00:05:00]

So one really we don't try

to persuade or convince.

[00:05:04]

So I guess our role really is,

you know, we're in the Midwest and we're

[00:05:10]

four seasons and there's

plenty to do in four seasons.

[00:05:14]

So in January,

if you want a snow shoe, which I enjoy,

[00:05:20]

there's snowshoeing, there's downhill

skiing, there's ice fishing, there's

[00:05:26]

the outdoors.

[00:05:27]

You can go visit the Olbrich Gardens,

has the planetarium inside,

[00:05:33]

and then hopefully if things keep opening

[00:05:35]

up there, there's the Overture Center

and so many places that you can go

[00:05:42]

and be dining, theater,

the arts, children's museum for kids,

[00:05:50]

the trampoline park.

[00:05:52]

Right.

So there is we know there's there's things

[00:05:55]

to do here in four seasons where in some

areas where you're at and you don't get

[00:06:00]

the luxury of having fall,

spring, summer and winter.

[00:06:04]

Very interesting way to look at it.

[00:06:07]

I keep thinking, man, I want to move.

[00:06:08]

So if there's just something warmer.

[00:06:10]

But, you know, it's interesting.

[00:06:12]

I was running this morning and I saw

the sunrise, which is magnificent.

[00:06:17]

I'm like, we got some pretty cool sunrises

[00:06:20]

here that I mean, other places

have beautiful sunrises.

[00:06:23]

But I don't know, in Wisconsin,

[00:06:24]

maybe it's just

because that diversity in the seasons that

[00:06:28]

every every day is different and super

cool or most of the time is super cool.

[00:06:34]

Right.

And those those things I mean,

[00:06:36]

when people have an idea what medicine has

to offer, when we start talking about

[00:06:41]

the biking trails that we have,

Devil's Lake, the state parks,

[00:06:46]

the walking trails, the the unique

coffee shops that are around the corner,

[00:06:53]

there is a lot of splash parks,

playgrounds.

[00:06:58]

You know, there's so much more than they

[00:07:01]

realize, we use destination medicine quite

often, so Edison does a great job with

[00:07:09]

constantly filling it up with yours,

things to do, single family couples.

[00:07:14]

And so we try to just provide all those

links and videos and websites to people.

[00:07:18]

So they give it a good

feel about what we have.

[00:07:21]

Gotcha.

Interesting.

[00:07:24]

So are the individuals coming to you or is

it the companies that are trying to hire

[00:07:28]

these individuals

or who more or less reached out to you

[00:07:32]

and says, hey, Gail,

take these people around?

[00:07:35]

Right.

[00:07:35]

So my role is to reach out to H.R.

recruiters,

[00:07:42]

companies that are hiring talent, whether

that's in the health care biotech.

[00:07:46]

I could be mortgage lenders

with First-Time Homebuyers.

[00:07:50]

It could be sitting at a networking event.

[00:07:53]

The librarian next to me says,

hey, I want to purchase a home.

[00:07:56]

Can you help me find a Realtor

that could sign on for me?

[00:07:59]

Although I think it could be my neighbors

[00:08:02]

down the street saying, hey,

my son's looking or we're going to sell.

[00:08:06]

So it really can be any transition

[00:08:08]

of a home sale, whether

you're selling or buying.

[00:08:11]

But ultimately,

it can be someone that the candidate

...

Valerie Zaric - Futureproof Podcast

Change is a constant, especially in business.  What is an employee to do to make sure that they are valuable to their employer?  It is not uncommon to hear of layoffs or restructuring, which means layoffs, just in fancy don't hate us talk.  Who are the employees that get to stay and who are the employees that will be told to pack their things and move along?

Valerie Zaric is the host of the Futureproof Podcast.  She explains how she helps people create a life they want for themselves by building the career they want for themselves.  The kind of things that make them invaluable to their company.

Listen as Valerie details how she helps people build, define and grow themselves to get the career they want.

Enjoy!

Visit Valerie at: http://valeriezaric.com/

Amanda and Mark Dalnodar - Brew City Marketing

Marketing a business can be tough.  As the advent of the internet age came, grew and became the standard where and how a business markets to create awareness and, of course, sales has shifted.  Moving right along with those shifts Amanda and Mark have grown Brew City Marketing from a startup firm to a place that businesses go to grow.

Awareness is the name of the game for any business, which means that marketing is essential.  Listen as Mark and Amanda detail how they left their jobs that were doing things the old school way as they decided to venture out and build the marketing powerhouse that Brew City Marketing has become.

Enjoy!

Visit Amanda and Mark at: https://brewcitymarketing.com

 

[00:00:07]

You have found

[00:00:08]

Authentic Business Adventures,

the business program that brings you

[00:00:10]

the struggles stories and triumphant

successes of business owners across

[00:00:14]

the land. We're locally underwritten

by the Bank of Sun Prairie.

[00:00:17]

My name is James Kademan entrepreneur,

[00:00:19]

author, speaker and helpful coach to small

business owners across the country.

[00:00:23]

Today we are welcoming/preparing

[00:00:25]

to learn from Amanda and Mark Dalnodar,

the owners of Brew City Marketing.

[00:00:31]

So, Amanda and Mark,

how are you guys doing today?

[00:00:35]

Excellent, excellent.

[00:00:38]

So it's a good it's a good

day for marketing, right?

[00:00:41]

Great.

Every day is a good day for marketing

[00:00:44]

I was just chatting with a guy oh,

I don't know those two or three episodes

[00:00:48]

ago, but he essentially said every

business is a marketing business.

[00:00:53]

They're just essentially selling

whatever it is that they offer.

[00:00:56]

And he went on to say most of them aren't

good at it, which is totally true.

[00:01:02]

So I guess that's where

professionals like you come in.

[00:01:05]

So let's start out

[00:01:05]

when you first started out, how did you

guys end up owning a marketing business?

[00:01:13]

Well we both came from

[00:01:16]

a marketing company.

[00:01:18]

You can say, yellow page ads

for at AT&T, AT&T way back.

[00:01:22]

Wow.

Back in the day.

[00:01:26]

Yeah, that's where we met too.

[00:01:27]

So we met there and we were selling yellow page ads

and that was my first job out of college.

[00:01:32]

Was that your first job? No.

[00:01:35]

And then we joined on when they

realized that it was the Titanic.

[00:01:39]

And so they were transitioning

and pivoting and started to launch

[00:01:43]

an Internet service

alongside the Yellow Pages.

[00:01:47]

And for me, that made a lot of sense.

[00:01:49]

The phone book didn't make a ton of sense,

[00:01:50]

but I really got behind the Internet

product and I became one of the top reps

[00:01:55]

in the Midwest for selling websites

to my clients, to the agency.

[00:01:59]

Nice.

[00:01:59]

The company wasn't doing

a great job on executing.

[00:02:03]

Oh.

[00:02:05]

Oops, that's not good.

[00:02:08]

You know, that's sort of understandable.

[00:02:10]

I mean, there are Fortune 50 company and

there's a lot of moving parts and the internet is

[00:02:15]

fast moving.

[00:02:16]

And you've got to react

to market trends really quick.

[00:02:18]

They couldn't do it.

[00:02:19]

So we saw the opportunity and we also saw

and we felt we could do it better.

[00:02:25]

So we decided to launch our own company.

[00:02:29]

So let me just clarify this.

[00:02:31]

So you're like, hey, Amanda or Amanda went

[00:02:33]

to Mark and said, hey, Mark,

let's get married and start a company.

[00:02:40]

Is that a

[00:02:43]

Well on our honeymoon,

[00:02:46]

we were in Saint Croix U.S. Virgin Islands,

and it was the night before we were going

[00:02:51]

to fly home to go back to our

corporate jobs and a regular life.

[00:02:55]

And I just remember saying to Mark that I

[00:02:58]

didn't want to go back and I want to start

my own company or

[00:03:03]

what could we do together to start

our own business and then Mark said websites.

[00:03:10]

And then a light bulb went off in my head

because in college I helped project manage

[00:03:18]

a website redesign for a nonprofit

that I was working for.

[00:03:22]

And I just I don't know,

like we've talked about starting

[00:03:25]

a business before and we would just

like brainstorm what we wanted to do.

[00:03:30]

But like, nothing, nothing felt right.

[00:03:32]

Like everything that we all the ideas,

[00:03:34]

it just didn't sound

it just didn't feel right.

[00:03:37]

But when he said website

like Boom, that's it.

[00:03:40]

That's all.

I know how to do that.

[00:03:42]

We didn't really

know how to do it, but

[00:03:45]

we figured it out.

Right.

[00:03:47]

You are not the first company

[00:03:49]

owners to come on here

and say that, it's cool.

[00:03:52]

So just to put a timeline

on this for the listeners.

[00:03:54]

Are we talking 12 years ago or more?

[00:03:58]

Yeah, we got married in 08, so. February 08.

[00:04:03]

No, we got married in November of 08, oh yeah,

[00:04:12]

It happens more often than you think.

[00:04:12]

And then we started Brew City

Marketing in February of '09.

[00:04:17]

February of '09.

All right.

[00:04:19]

Nice.

[00:04:21]

So, you guys, did you tell your job?

[00:04:24]

Hey, funny story.

[00:04:27]

We're not really interested in hanging out

[00:04:28]

with you guys anymore

or how did that transition go?

[00:04:32]

Was she had she had moved on from AT&T

[00:04:36]

and I was still there and she was working

for another company and that was more or less

[00:04:39]

the crutch of it, you know, she was really

driven and she wanted to do this.

[00:04:44]

I was more holding on to the fact

that I had had a career and a pension.

[00:04:49]

We had health care.

I said, I'm gonna stick this thing out.

[00:04:52]

You start the company,

see how things shake out.

[00:04:55]

I'll join you in a few months.

[00:04:57]

So she took it on.

[00:04:58]

She was

[00:05:00]

one woman solo artist for a few months.

[00:05:03]

Nice. Her brother joined, he

came on as a sales guy. Probably

[00:05:08]

like five months, five months into it,

like maybe August and then October.

[00:05:14]

I quit my job and came on board.

All right.

[00:05:17]

It all happened in that first year.

[00:05:19]

So we're going to back up a step.

[00:05:21]

Did you say that you had a pension?

I did.

[00:05:24]

I did have a pension.

[00:05:26]

I didn't even know they still

had those even 12 years ago.

[00:05:29]

You know what,

[00:05:30]

it was actually rare back in '04 too and

[00:05:32]

there these things were

just crumbling around.

[00:05:34]

But, yeah, AT&T had a really good pension.

[00:05:36]

Well, yeah, but you had to stick it out

[00:05:39]

for thirty years or forty years

or something. Five vested in five.

[00:05:43]

And I was for five years

and like a month and.

[00:05:49]

All right.

All right.

[00:05:51]

So did you get to keep

that little pension.

[00:05:54]

Yeah.

Well that's that's a good thing.

[00:05:57]

That's always something that's cool.

[00:05:59]

I think this is the first time I've

ever heard that word on this show.

[00:06:02]

And we're in

[00:06:04]

episode one fifty

[00:06:05]

something. That is cool.

[00:06:08]

That is cool.

So, Amanda, were you in the pension world?

[00:06:13]

No, I didn't work

at AT&T long enough for that?

[00:06:17]

You know,

after I left AT&T, I went to Aramark and I

[00:06:22]

was a sales executive there

for their uniform division.

[00:06:26]

Gotcha.

OK, very cool.

[00:06:28]

I wasn't there long enough either for

a pension or anything like that.

[00:06:33]

What is it with these

companies offering pensions?

[00:06:35]

Holy cow.

Oh, that's funny.

[00:06:37]

So I want to talk about how you got

started with the whole website thing.

[00:06:41]

What were you guys coding

in back when you started?

[00:06:44]

Because WordPress.

[00:06:46]

I don't know, WordPress was

the thing 12 years ago.

[00:06:49]

They were just regular little HTML

[00:06:51]

websites. Using Dreamweaver

and stuff like that or?

[00:06:55]

Yeah, yeah, whatever.

[00:06:57]

The web developer wanted to do whatever

[00:06:59]

they were using, but what separated us

from other web designers even back then,

[00:07:06]

was our knowledge of meta tags and getting

people's websites found on Google and doing the

[00:07:14]

back end work to facilitate

finding their Google listing.

[00:07:20]

All right.

All right.

[00:07:22]

I should specify, Mandy and I

are not Web developers.

[00:07:28]

We never really have been at Brew City

[00:07:29]

anyway, she did that project in college.

But right away,

[00:07:33]

when we started our company,

we knew we needed a web developer.

[00:07:35]

So we found a guy on Craigslist.

[00:07:40]

Yeah, our first web developer

was a Mormon from Utah.

[00:07:44]

All right.

[00:07:45]

And he coded his sites

in HTML and Dreamweaver.

[00:07:48]

And so we said, I guess we build

websites in HTML and Dreamweaver.

[00:07:52]

That's that's who we are. Funny.

[00:07:54]

So is he living in Utah?

Oh, yeah.

[00:07:58]

Yeah, it was all remote, never met him,

was our first web developer.

[00:08:01]

We had him on four or five years.

[00:08:04]

He was doing websites for us.

[00:08:05]

Nice, a decade ahead of your time here.

Yeah I know, right.

[00:08:09]

Yeah.

Everything's virtual now.

...