1. Samantha Fleming brings nearly 20 years of independent school experience to this conversation, and her practical advice will help school communicators find more balance, purpose, and joy in the day-to-day work.
2. You’ll hear why Samantha believes social media should not be about selling your school. Instead, it should showcase your culture, celebrate your people, and share the joy already happening inside your buildings.
3. Samantha shares smart, actionable strategies for communicating with families, including when to send emails, how to avoid overwhelming parents, and why every message should have a clear purpose.
4. Get ready for a mic-drop moment on the value of strategic communications: leaders can either pay communicators to clean up a mess or bring them to the table early to help prevent it.

SPECIAL GUEST

Samantha Fleming

Director of Marketing, Communications, and Strategic Initiatives

Oakwood School, VA

Email: [email protected] 

LinkedIn: Samantha (Pleasant) Fleming

Website: https://www.oakwoodschool.com 

Facebook: https://www.facebook.com/OakwoodSchoolVA/# 

Instagram: https://www.instagram.com/oakwoodschoolva 

USEFUL INFORMATION

• Sign up here for our Summer Book Club. We start on Tuesday, June 30, 2026 at 11 am CDT.
• Order your copy of my book Social Media for Schools: Proven Storytelling Strategies & Ideas to Celebrate Your Students & Staff - While Keeping Your Sanity now!
• Interested in our membership program? Learn more here: https://socialschool4edu.com/

MORE RESOURCES

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