What happens when the image you've built as a coach, a leader, or even a father starts to crack—and you're finally brave enough to look underneath? In this raw and deeply human episode, I sit down with long-time friend and fellow coach Sam Burns for a no-bullshit conversation about authenticity, fatherhood, recovery, and the identities we cling to just to feel worthy.
We talk about what it means to shed the “Super Coach” persona, how parenting can expose every crack in your emotional armour, and why authenticity isn’t just a warm fuzzy word—it’s a daily reckoning.
Sam opens up about his journey through addiction and recovery, how it forced him to confront the false selves he wore, and how choosing honesty—especially when it’s uncomfortable—became the foundation for a better life, not just for him, but for his family too.
This one isn’t about pretending we’ve got it figured out. It’s about what happens when we finally stop performing, stop fighting, and start choosing alignment over approval.
If you’ve ever wrestled with your identity, struggled to let go of a role that defined you, or wondered what real strength actually looks like—this episode is for you.
👉 Hit follow. Hit play. Then maybe hit replay.
Because authenticity isn’t just a vibe.
It’s a f*cking verb.
🎧 Listen now, subscribe, and don’t forget to share with someone who needs to hear this!
Connect with Sam
https://www.instagram.com/coachsamburns