In this episode of LBM Talks Social Media, host Sally Lacey sits down with Maddy Hayley, Marketing Manager at Ashby Lumber, to talk about the evolving role of authenticity in digital marketing for the lumber and building materials industry.

Maddy shares how Ashby Lumber has grown its digital presence by focusing on real people, real stories, and genuine connections with customers. Drawing on more than a decade of marketing experience—and an unconventional start managing social media for animal rescue organizations—she explains why authentic storytelling resonates more than polished campaigns.

Whether you're new to social media or looking to deepen your brand's connection with customers, this episode offers practical insights into what works today—and where digital marketing is headed.

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Mentioned video: https://www.youtube.com/watch?v=NfP43Y3IlDM