This episode is different. This is a feed drop of an episode of Be Bold Begin that I appeared as a guest on. I talk to Christina Barsi about repurposing and creating content once that you can use for other iterations (podcast, book, course, community, etc) to build a stronger brand.

Mike Capuzzi of Bite Sized Books talks to us about the importance of having a short, helpful book (what he refers to as a “Shook”) to get new leads, customers, and clients. He also talks to us about the importance of giving away books for free via a book funnel.