If you weren't able to make this live, here is an exclusive replay of the Plan Your Book in 60 minutes workshop.

This is for you if you’re a successful coach or expert (and fluffing brilliant at what you do) and for ages now you’ve wanted to write a book that’ll truly cement your authority. But you’ve been so busy building your empire there’s been no time to even think about your book…until now.

Enter the PLAN YOUR BOOK IN 60 MINS Workshop, where you get clear on THE book you need to write (and how to get it written in as little as 12 weeks)

You can download the free companion workbook at www.theluminous.media/workbook/ 

From Jodie Piccoult to Alex Ferguson, Vickie Boff has helped  some of the leading authors in fiction and non-fiction launch their books into the world with maximum impact and visibility. With more than 20 years traditional publishing experience in marketing books, she Vickie now works with independent authors, helping them to leverage traditional publishing marketing tactics for their self-published books.

In this conversation we talk about:

- The biggest mistakes self published authors make when marketing their books
- How to optimise your Amazon profile for optimal discoverability
- When you really should be thinking about your book marketing (hint: it's sooner than you think)
- Is going for Amazon Bestseller really worth it?

If you'd like to connect with Vickie, you can find her on LinkedIn https://www.linkedin.com/in/vickie-boff-01756a9/?originalSubdomain=uk

If I had a quid for every time I hear a coach or expert tell me they want to write a book 'one day' I'd be a very a rich lady (and all that).  

The thing is, best intentions aside, for 99% of those people, 'one day' is code for "I'd love to be an author but actually I'm never going to find the time."

And there's a reason for that. Because for some people the nudge to be an author isn't enough; the pull to have a book isn't going to cut it. They need tangibles. They need rational. They need solid, black and white reasons why investing their time, energy and money into a writing and publishing a book makes sense now.

And that's what this episode is about. Five reasons why you need to stop talking about 'one day' and starting writing that book today.

Purchase your copy of Manifestation Freq by Louise George HERE

Louise George's brand new book Manifestation Freq: Manifestation's not magic, is The Luminous Press's first amazing Author to put their work out into the world.  In this episode Cate talks with Louise about:

- Why now was the perfect time in her business to write her book
- Her journey to becoming an author 
- How getting the support of a book coach helped her make it happen faster
- Why waiting around for a book deal was less important than getting her book into the hands of the people who need to read it, with the help of The Luminous Press.

If you've had a book on the back burner for a time now, but for something is stopping you from getting it out into the world, press play for a hit of insight and inspiration.

Welcome to Authors Dot Ink, the brand new podcast helping coaches, experts and online business owners write and publish books that skyrocket their authority and blow up their business (er, that's in a good way btw). If you want to write a book that is a lead magnet, authority builder, and part of a funnel that drives new clients and customers towards your signature offers, join me and my guests where we share exactly how you can turn your knowledge into a book that does more than look good on you bookshelf. 

I loved picking the marketing brains of the amazing Maggie Giele for this episode, because she's a lady who really knows her stuff. In fact, when she reached an income ceiling of £5-10K months back in 2020 and was so busy she barely had time to pee, let alone meet a friend for coffee, she decided to burn her launching business model to the ground and switch to evergreen, and within three months had her first £100K month.

In this episode, we dive on into scaling an online business and how to create content that actually leads to sales.

Press play to discover:

- The three things you need to do scale your business
- how to customise your content as you move from 1:1 to one to many
- How moving her community off Facebook onto Skool was the best thing she could have done for her program and her mental health
- How to elevate your content in to an offer that actually leads to sales
- The 5 ways to get traffic (and why social media is the slowest and hardest)

Plus 

-The one question she asks when she's got to create content but has no idea what to ask (this recently led to £1000s worth of sales).

You can also grab her free training on Scaling a business with a leveraged offer and zero team:

go.maggiegiele.com/movie 

Follow Maggie:
Instagram: www.instagram.com/maggiegiele 

LinkedIn: https://www.linkedin.com/in/maggiegiele/

JOIN MY NEWSLETTER AT www.theluminous.media/newsletter

Two of my favourite topics - email newsletters and turning your knowledge into a book, all wrapped up in to one super-speedy little episode.

Anyone who's ever read a non-fiction, self help or how to book and fallen in love with the author and their way of doing things, knows the power of writing a book as a business card. But if we want our book to give us ROI (of time, money, energy etc), we need to be turning our readers into subscribers.

In this episode, we talk about how your best email subscribers are always going to be the ones who've read your book, plus how you actually get them to subscribe to your list (because as you might have guessed, it's not as simple as inviting them to your newsletter or chucking in a random freebie).

Episode References and Links

To find out more about how to publish with The Luminous Press go to www.theluminous.media/publish

To learn more about my group book coaching program The Soul Works Atelier go to www.theluminous.media/soulworks

As a digital marketer or content creator, sharing content that lets people in, entertains, inspires and uplifts, is a powerful way to create connection, engagement and build relationships online, and there is no faster way of doing that than by telling stories from your life.

But how can you make sure your stories aren't boring, and actually make an impact? For a story to be powerful it needs to be compelling, your reader needs to want to get to end, and when it's finished they want to leave not only feeling satisfied, but also uplifter, inspired, changed....

So, how can you make sure you're sharing your story in a way that's doing it justice?

Well, I've come up with 3 simple hacks that you need to make sure you include in every story you tell.

Press play to find out what they are.

REFERENCES & LINKS

Buy your copy of my book Soul Story: How to tell stories that call in your soul tribe HERE

Download a free sample of Soul Story HERE

So,  I got distracted down a whole new social media platform today with the launch of the Threads app (yes, you can follow me on there (www.threads.net/@catebutlerross ) which is more than a little ironic because I had also planned to record this episode today, which is all about not wasting our time down scroll holes and using this mid way point of the year, to tune into our visions for our life and business and planning content that's going to help us get there by the end of 2023.

Because that's something that I really think is important to remember. That it's the content that takes a bit longer to create, and maybe even a little longer than that to get set up and in place, that are the most powerful vehicles for working towards our goals in our lives and business.

Whether thats:

More income streams
Less time in our business more time doing what we love
Authority building
Creating a legacy

(or anything else).

So that's what I'm talking about in today's episode. What pieces of content I've created that have moved me closer towards the life and business on my vision board, what I wish I'd done, what I'm doing now, and how you can make a plan for the next 6 months, that means at least some of the time you spend creating content is going to have at least one, tangible long term result that your future self will thank you for.

REFERENCES
Episode 55: Making money through blogging and Pinterest with Jen Stanbrook Listen Here >>
Find out more about The Soul Works Atelier, my group book writing program HERE
Join my Create Dot Ink Membership HERE>>
Check out my website at www.theluminous.media

New episode today of the podcast, and it's all about batching!

Batching your content, in other words sitting down and getting a few weeks of content created and scheduled in one go, has been my go-to since 2020, and has allowed me to stay consistently visible and serving in my business, even if I'm on holiday, taking time off to deal with family issues, or just not feeling the whole getting visible vibe.

But earlier this year I fell off the batching wagon. With a brand new program to deliver, and big changes at home, I missed my batching window and fell back into the whole weekly content production treadmill. While not much could be done about it at the time, it's given me a whole new appreciation for the freedom and peace of mind that batching gives to you as a business owner.

Not only does it give you some breathing space when real life stops you from showing up and serving your audience, but it also frees up so much headspace when you're not dealing with constantly looming deadlines (or the guilt of having let it slip).

So, I'm back on the batching train, and in this episode I'm sharing:

- How to get started with batching
- The 6 phases of the batching process
- How to work out your best workflow

and I'll be sharing the exact workflow that I go through with this podcast.

If you find showing up consistently overwhelming some days and weeks, or that the pressure of the content treadmill is wearing you down and stopping you from showing up, this is one episode you do not want to miss.

The episodes I cross reference in this episode are:
Episode 3: Plan Your Content Like a Glossy Magazine Part One
Episode 4: Plan Your Content Like a Glossy Magazine Part Two
Episode 65: Content Marketing When You're a Highly Sensitive Person

Find more details on my group book coaching program The Soul Works Atelier HERE

You can join my newsletter, The Luminous Letters for more ideas, inspiration and little pep talks and stories HERE.