Auto Brand Podcast

We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the final two stages in our four-part product launch framework. We also have a couple of freebies!

We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the first two stages in our four part product launch framework.

We’ve revamped and fine-tuned our most popular content. Join us as we dive deep into a special three-part series on launching products in the automotive aftermarket. In this episode, we’ll cover the three types of product launches and the conflict you’ll likely face in your organization.

Most brands waste extraordinary amounts of money on marketing. In this episode, we’ll share two simple things you can do to flip the switch and start seeing more sales almost immediately. Tune in to learn why clarity trumps cleverness and we'll even review a few top aftermarket brand websites to see if their marketing is hurting or helping their brand.

As budgeting season approaches, are you wondering how to get more money allocated for marketing? Join us as we discuss three ways to get more marketing money. Whether you’re making the ask to your boss, your board of directors, or the finance team, these tips will help you get the most money possible and shift the way your organization thinks about marketing.

Is influencer marketing really a viable strategy for aftermarket brands? How do I select the best influencer for my brand? Tune in to hear Cris Payne, aka the Truck Guru, share his thoughts on utilizing influencers within the automotive aftermarket.

Tune in to a conversation with Alex Martinez, CMO/CCO of Enthusiast Enterprises (Fitment Industries, Custom Offsets, SD Wheel, etc.). In this episode, we’ll discuss YouTube, omni-channel marketing, and building an aftermarket brand in 2021.

Is TikTok right for my brand? Is your target audience even using TikTok? We tackle questions like this and learn some surprising insights with our returning guest, Jake Hopkins! Jake is the Marketing Director at FASS Diesel Fuel Systems and Top Tier Suspensions and has amassed over a 100,000 followers on TikTok for FASS in just under a year. Listen in to learn how to grow your TikTok following and your brand’s organic reach.

Is your brand’s marketing strategy heavily relying on social media? While social media has its merits, you may be missing out on growing your brand with tactics that aren’t as shiny, but are extremely effective. In this episode, we’ll take a look at 4 ways to grow your brand further, faster without using social media.

Tune in to a conversation with Colby McLaughlin, President of Trim Illusions. In this episode, we’ll discuss professional development, networking, and challenges brand builders are facing in the automotive aftermarket today.