Auto Brand Podcast

The unsung hero in many organizations is the Product Data Manager. This is the person or team responsible for managing and distributing the product catalog in its various formats, including the ACES and PIES data exchange standards.

Today on the podcast, we’re going to talk with Kevin Martin, Product Data Manager at COMP Performance Group, to learn how he helped transform the product catalog and the data process for the 9 brands and over 20,000 items he manages. Tune in to see how you can potentially turn a 40-hour-a-week process into one that can be managed in just a few hours, freeing you or your team to be able to focus on other important priorities.

What are the components that make an automotive aftermarket brand website successful? Is it the design? Is it the functionality? Is it the beauty? Is it the content? Today on the podcast, we’re going to discuss what makes a website successful in the automotive aftermarket. Ryan will also reveal the top ten things he’s learned over the last 18 years that brand builders can use for building a profitable website.

Show notes and links at http://autobr.us/notes6

Feedback or ideas? E-mail us at [email protected]

Subscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Imagine a car show where everyone has the same make/model car or truck as you and you find endless inspiration for your next build. There also happens to be a speed shop right in the midst of the car show where you can buy all the accessories and products you’ve seen used at the show. Now, imagine this all takes place online and you have Wheelwell.com. Today on the podcast, we’re going to talk with Jonny Mill, Senior Director at Wheelwell, about this flourishing online community and how automotive aftermarket brands can capitalize on the opportunities the platform provides.

Show notes and links at http://autobr.us/notes5

Feedback or ideas? E-mail us at [email protected]

Subscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Personally, we all get probably hundreds of promotional e-mails everyday, most going unread. Is this medium too crowded and noisy for it to be of any value to brand builders? Is there anything unique about the automotive aftermarket that lends itself to be better or worse for e-mail marketing? Today on the podcast, we’re going to talk about whether e-mail marketing is dead and give three practical things you should be doing.

Show notes and links at http://autobr.us/notes4

Feedback or ideas? E-mail us at [email protected]

Subscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Social media is incredibly important for automotive aftermarket brands. So how do you create an audience or a following? Which networks should you utilize for your brand? How do you reach your audience when Facebook and Instagram continue to throttle organic content for brands? We’re going to talk to social media expert Jake Hopkins of Diode Dynamics about practical ways you can build your brand organically on social media.

Show notes and links at http://autobr.us/notes3

Feedback or ideas? E-mail us at [email protected]

Subscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

What’s the most important thing you should do as a brand builder? How do you know what you should spend your time, money and resources on? Today on the podcast, we’re going to talk about becoming a strategic brand and the three things you NEED to create to become a strategic brand. Tune in to find out what those are and how to do it.

Show notes and links at http://autobr.us/notes2

Feedback or ideas? E-mail us at [email protected]

Subscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Are you trying to get your product picked up by distributors? Are you already selling through distribution and want to know how to maximize your sales? Then this episode is for you. Today on the podcast, we're going to talk with Tim Odom, President at The AAM Group, about how we can better partner with distributors, become more appealing, and help grow into being the brand of choice.

Show notes and links at http://autobr.us/notes1

Feedback or ideas? E-mail us at [email protected]

Subscribe & Review in iTunes Are you subscribed to the podcast? If not, I do it today. Don’t miss an episode. Click here to subscribe in iTunes!

Now if you’re feeling extra generous, we would be grateful for a review on iTunes. Reviews help other people find the podcast and they’re also great feedback for us to read. Just click here to review, select “Ratings and Reviews” and “Write a Review.” Let us know your favorite part of the podcast. Thank you!

Introducing the Auto Brand Podcast! This podcast is all about helping brand builders go further, faster in the automotive aftermarket. If you’re building a brand and you feel frustrated or unsure about how to thrive in this industry, the Auto Brand Podcast will help. Join Ryan Feyer, a down-in-the-trenches marketing manager, and many other special guests, as he brings you practical and accessible truth on how to build a successful brand in the automotive aftermarket. Master the marketplace like a pro, navigate the intricacies of the automotive aftermarket with ease, grow your brand, increase your sales, and have the time of your life while doing it. Subscribe now and join us for down-to-earth wisdom, all delivered weekly, within an hour or less per episode.