Big deals need the right room, the right timing, and the right people and Heavy Duty Aftermarket Week (HDAW) sets the stage. Host, Jacki Lutz, sat down with our Director of Trade Shows, Jessica Finnerty, and our Sr. Director of Meetings and Events, Leah Jones, to pull back the curtain on how HDAW actually works: a sold‑out show floor, targeted one‑on‑one meetings, and a smart schedule that helps you meet more partners without missing the action. From logistics to line dancing, they map out how to prepare, where to network, and which moments can change your year.
They dig into what’s new and why it matters. Wild West Wednesday brings the closing party in‑house with live music, games, and late‑night hours so exhibitors can finish teardown and still connect. An official event app returns to centralize maps, agendas, and alerts. The program theme leans into data‑driven decisions, with an AI‑focused keynote from technologist Noelle Russell, connecting practical automation and customer experience to the realities of inventory, forecasting, and service uptime across the heavy‑duty aftermarket.
If you’re weighing the value of HDAW, consider the math behind the meetings. Opt‑in one‑on‑ones use mutual selections to create high‑intent schedules, delivering roughly 1,800 focused conversations and eliminating the guesswork of hallway hunting. Trade show hours and meeting blocks avoid overlap, and rooms sit right by the floor to keep momentum high. Add in Leaders of Tomorrow mentoring, the HDA Women gathering, included breakfasts and lunches, and the Auto Care member center, and you’ve got a compact, high‑return environment for building partnerships, spotting trends, and accelerating deals.
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Learn more at HDAW.org.
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