AutoConverse

This episode includes an update and conversation on the Boeing 737 Max planes being grounded, a conversation about the idea of regulating social media that stems from Great Britain's new plans to to do, and a conversation about bringing business media television programming to Smart TV. Hosted by Ryan Gerardi during our live weekly webcast and featuring Special Guests Dan Vega and Michael Garrison from BLU Success Television. View the original live stream recording on YouTube.

After providing an update on the grounded Boeing 737 Max planes, Host Ryan Gerardi explores the state of the trucking industry, and its future around self-driving trucks, with Special Guest Ian Coburn, Author of the soft skills sales education book - The Customer is Never Right. View the original live stream on YouTube.

In this episode, ProSource Finance Director Julie Yatchak joins us for a special edition of Video Marketing Hacks for Auto Retail to share some of her tips, tricks, and best practices with the use of video in the F&I department. ProSource provides F&I services for automotive retailers, RV dealers, motor sports, heavy duty truck, marine, and avionics dealers. View the live stream recording on YouTube.

In this episode we have an in-depth conversation with retired automotive executive Gary Wade about the used cars business, specifically in how startups such as Carvana are have the luxury of satisfying investors by assuring market share growth over profit. View the live stream recording on YouTube.

This week on the show we welcome special guest Jude O'Connor from AdColony to talk about the company's 2019 Global Car Buying Survey of more than 600 participants worldwide to learn about behavior, dealership visits, device usage, and ad engagement. AdColony provides mobile in-app video ads for app developers and advertisers. View the full video replay on YouTube.

When we think of video, we typically think of the video content itself. What is the video about? Who is meant to view the video? And unless you’re in the advertising business, you’re not necessarily thinking about where it’s hosted and what is going on behind the scenes. In this episode, we talk with Tim James, COO of Flick Fusion, the auto industry’s most robust video marketing platform that provides about video hosting, streaming, syndication, and AI-driven video creation. View the live stream recording here.  

SpaceX and NASA look to bring human spaceflight back to the USA. FedEx following suit with Amazon and UPS on delivery drones. BMW introducing Natural Interaction (gesture and voice command) in the 2021 iNext. But that's only the half of it. The other half is three guys in MarTech talking about tacking and incentivizing consumers to do wild and crazy things - SHOP! View the full video replay on YouTube.

Carmax is an undisputed leader in the used car business who also has freedoms in vehicle acquisition that the average dealer does not. Carvana on the other hand is a newbie player in the space, but one that seems to be embracing the importance of vehicle acquisition. In this episode we feature a panel of used car industry veterans to discuss what's behind this move by Carvana and what it might mean for franchise dealers. View the full video replay on YouTube. 

This Week in Mobility Tech: Elon Musk Gets in Trouble for Tweeting
BMW Wants You to Talk with Your Car; BMW and Daimler Team Up As a One-Stop Mobility Shop; Peugeot Plans to Re-enter US market, and
VW Unleashes a Pissed Off Toaster. Read blog and/or view full video replay.

Auto shopper behavior is no doubt an elusive activity to understand, and respond to. Marketing metrics and analytics tell us a lot, yet waste in dealer ad spend seems rampant. In this session we bring together two dealers and a direct target marketing specialist - for a conversation about consumer behavior, third-party automotive advertising providers, dealership website analytics, and ROI on ad spend. View the full video replay.