AutoConverse

AutoConverse episodes

February 22, 2019 Should auto retailers be thinking about Voice Search Optimization?
In this episode we welcome back auto retail marketers Gray Scott and Dave Rozek along with first-time panelist Michael Langenberg from Confluence Local Marketing to talk about Voice Search Optimization (VSO), why and how to make sure your dealership website can be found by people using Voice Search. View the full video replay on YouTube.

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33 min
February 20, 2019 What is squeezing profits from auto retailers?
From softening prices to speculation on 2019 SAAR, margin compression, and the auction business, this episode has it all. Hosted by Ryan Gerardi and featuring Chip Dorman from Torque Analytics, the two talk about how OEMs affect trade-in values and squeeze profits from dealers, where dealers go wrong with acquisition, and what they can do about it.

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33 min

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