Autoline This Week

We buy brands. Sure, there are those consumers who diligently search out the best product or deal, but for the most part, Americans love their brands. Especially when it comes to cars. But as the competition continues to get tougher, how are car companies caring for those brands? On Autoline This Week John McElroy is joined by a panel of marketing experts who explore the provocative questions: are some automakers deluding their brands by removing the essence that made it special, or are their marketing departments delusional believing everything is just fine and they don’t need any TLC. Joining John with insight on those topics and more are Christie Nordhielm, Marketing Professor from the University of Michigan, Peter De Lorenzo, Editor-in-Chief of Autoextremist.com and Michael Robinet an analyst with IHS Automotive.

We buy brands. Sure, there are those consumers who diligently search out the best product or deal, but for the most part, Americans love their brands. Especially when it comes to cars. But as the competition continues to get tougher, how are car companies caring for those brands? On Autoline This Week John McElroy is joined by a panel of marketing experts who explore the provocative questions: are some automakers deluding their brands by removing the essence that made it special, or are their marketing departments delusional believing everything is just fine and they don’t need any TLC. Joining John with insight on those topics and more are Christie Nordhielm, Marketing Professor from the University of Michigan, Peter De Lorenzo, Editor-in-Chief of Autoextremist.com and Michael Robinet an analyst with IHS Automotive.

Back in 5th grade science class we all learned what happens when a snake molts -- it loses its skin, becoming in-essence an all-new serpent. That’s kind of what’s been going on over at Chrysler the last few years with Viper. Once Dodge’s proud ruler of the performance road -- nearly lost amid the financial turmoil -- has been reborn under the Street and Racing Technology brand, is now ready to take on the competition with the new 2012 model. Our special guest on Autoline This Week to discuss Viper, the SRT brand as well as Dodge Design itself is the man in charge of all three, Ralph Gilles. Joining John McElroy on his panel are Scott Burgess of AOL Autos and Chris Paukert of Autoblog.com.

Back in 5th grade science class we all learned what happens when a snake molts -- it loses its skin, becoming in-essence an all-new serpent. That’s kind of what’s been going on over at Chrysler the last few years with Viper. Once Dodge’s proud ruler of the performance road -- nearly lost amid the financial turmoil -- has been reborn under the Street and Racing Technology brand, is now ready to take on the competition with the new 2012 model. Our special guest on Autoline This Week to discuss Viper, the SRT brand as well as Dodge Design itself is the man in charge of all three, Ralph Gilles. Joining John McElroy on his panel are Scott Burgess of AOL Autos and Chris Paukert of Autoblog.com.

There are more cars on the road getting 40 miles per gallon than ever before. Partly due to new CAFE standards and driven by the engineers at OEMs and their suppliers, consumers now have a number of gas-saving powertrains to choose from today. Whether it’s the new ICEs, hybrids, electrics or a plug-in version like the Volt, we’ve never had more fuel efficient transportation that didn’t walk on four legs. On Autoline This Week John McElroy talks to a panel of powertrain experts about today’s advancements and what will be driving us in the near future and beyond. Joining John are Christopher Thomas from BorgWarner’s Advanced Engineering Group, Roger Clark from GM’s Energy Center, and Chrysler Powertrain VP Dr. Mircea Gradu.

There are more cars on the road getting 40 miles per gallon than ever before. Partly due to new CAFE standards and driven by the engineers at OEMs and their suppliers, consumers now have a number of gas-saving powertrains to choose from today. Whether it’s the new ICEs, hybrids, electrics or a plug-in version like the Volt, we’ve never had more fuel efficient transportation that didn’t walk on four legs. On Autoline This Week John McElroy talks to a panel of powertrain experts about today’s advancements and what will be driving us in the near future and beyond. Joining John are Christopher Thomas from BorgWarner’s Advanced Engineering Group, Roger Clark from GM’s Energy Center, and Chrysler Powertrain VP Dr. Mircea Gradu.

During any race there’s always that one point where you evaluate where you are in the pack and what it’s going to take to get to the finish line. That’s what John McElroy and his panel do on Autoline this week for the 2013 North American Car and Truck of the Year candidates. Joining him to discuss cars like the Acura ILX, Cadillac’s XTS and the all-new Nissan Altima are fellow NACTOY jurors Mark Phelan of the Detroit Free Press and Paul Eisenstein from The Detroit Bureau.

During any race there’s always that one point where you evaluate where you are in the pack and what it’s going to take to get to the finish line. That’s what John McElroy and his panel do on Autoline this week for the 2013 North American Car and Truck of the Year candidates. Joining him to discuss cars like the Acura ILX, Cadillac’s XTS and the all-new Nissan Altima are fellow NACTOY jurors Mark Phelan of the Detroit Free Press and Paul Eisenstein from The Detroit Bureau.

In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.

In 1963 Avis Rent-a-Car came up with iconic “We Try Harder” slogan, which it has carried ever since. But it also seems to be the perfect phrase to describe the current race for the number one selling car in America. After years of playing not just second but third fiddle to the Toyota Camry and the Honda Accord, Nissan has unveiled its striking new Altima and believes this car is prepared to finally challenge that number one slot. That’s why John McElroy and Autoline go on-the-road this week to Nashville, Tennessee to visit the home of Nissan Americas and to talk with the team in charge of taking Altima to number 1.