Autoline This Week - Video

There’s a lot of debate over what should power our cars in the future. Hybrids and electrics are getting a lot of attention right now but what ever happened to biofuels? On this edition of Autoline EXTRA, biofuels expert Dr. Bruce Dale from Michigan State University talks with John McElroy and his panel to defend ethanol as a source for fuel. Dr. Dale discusses if creating ethanol from water waste or algae are viable options and he also tells the panel what policies he would recommend for pursuing ethanol. Joining in the discussion are Tim Higgins from the Detroit Free Press and James Amend from WardsAuto.com.

10%

When most folks see a number like 10% they're receiving a discount on a sale item or reading a nutritional chart at the grocery store. But the number that we're talking about on this week's Autoline is more dramatic, and it has to do with your everyday transportation. When it comes to refining crude oil and turning it into gasoline in this country, the government has strict regulations. And when you start stretching a gallon of gas by adding ethanol -- which we've been doing for years -- you can only go so far...10% so far. Now, that used to be fine as we looked to find alternatives to imported oil, saving a little gas in each gallon, but we need more. We need, our experts have been preaching, to break through the "Blend Wall." That's what the industry calls the government's imaginary line in the corn field, so to speak. Experts say it's time to move beyond that 10%, especially when biofuels are coming from products other than corn. With cellulosic ethanol and other options inching closer each day to becoming viable fuel alternatives, that 10% number, hopefully, may be a thing of the past. So join John McElroy and his panel for an insightful discussion on ethanol, biofuels and the near future for both.

On this edition of Autoline EXTRA, John McElroy talks with Mark Vann, the Project Manager of GM’s fuel cell program, called Project Driveway, which gave customers the opportunity to drive a Chevy Equinox equipped with GM’s fuel cell stack. Mark discusses how customer feedback helped improve the vehicle and he also talks about GM’s 2nd generation fuel cell stack and how it differs from the original.

Thin Air

Climbing mountains is difficult and dangerous. Not only is it treacherous traversing the rocks and the snow, but if you're not in shape, just try breathing in all of the "thin air." Reaching for the summit of anything is time-consuming and perilous but rewarding as well. Especially when the prize -- like so many in the auto industry are striving for -- is alternative power independence. That's the brass ring the everyone from manufacturers to oil companies continue to chase. We've heard for years we're getting close, but, it seems, never close enough. On this week's Autoline, GM's new R and D guru, Dr. Alan Taub, shows us how the finish line is getting closer thanks to the success of developing "thin" materials. From batteries to fuel cells, Dr. Taub lays out the where his company is and the near-term future of plucking what we could call "thin power" out of the "thin air."

On this edition of Autoline EXTRA, John McElroy is joined by Doug Speck the president and CEO of Volvo Cars North America. First they discuss HD Radio and compare it with satellite radio. The conversation then moves to safety, and whether or not customers like active safety features. Mr. Speck also highlights areas where safety needs to improve and even talks about why the company is studying locusts in order to help improve safety. Joining John in the discussion are David Welch from BusinessWeek and Michelle Krebs from Edmunds.com.

Mamma Mia

Sweden has never had an export like the band ABBA. And it's not just that first ten year run ('73-'83) of success it enjoyed with all those famous top ten singles. What's most amazing about ABBA is how the band morphed into a brand that has continued to score financially even twenty-five years after the original members officially called it quits. A business plan that Sweden's other major export Volvo can only lust after. A fact not lost on this 82-year old automaker nor its parent -- at least at this point -- Ford Motor Company which put the Swedes on the block in one way or another over two years ago.

And now as its stay in Glass House comes to a close with two bidders fighting over the "Volvo For Life" pedigree, the company is preparing to not only change addresses, but to change face as well. New products linked with a new strategy are, the company hopes, leading the way to new customers. At least that's the plan for this mid-luxury brand according to Doug Speck, president and CEO of Volvo Cars North America. Mr. Speck joins John McElroy and his panel to talk about some of the new products like the well-received XC60 CUV and next year's new flagship sedan the S60 and how he expects they will match up against the competition. He also updates us on the Volvo mantra -- safety -- and how the company intends to stay a step up on everyone, especially since safety plays such a big role in almost all of today's vehicles.

Josh Tickell, Director of the documentary "Fuel" stopped by our studios driving a car affectionately dubbed the "Algaeus." It’s a plug-in Prius that represents the future of automotive transportation because it’s powered by Algae.

Seaweed

Many a boater has cursed that slimy green lake junk wrapped around the prop that killed his engine. But as today's technology continues to improve those curses may soon turn to congratulations when that same lake junk -- seaweed -- is used to power the boat. Of course that power source won't exactly be seaweed, however, it will be coming from the Latin derivative of the word known as algae. Yep, that tiny green chlorophyll organism may be the next best hope to replace petroleum and it's all good with the oil companies. At least that's the contention of the Don Quixote of the biofuels movement, Josh Tickell. You may remember him as the guy who drove the Veggie Van across America in the late '90s bringing attention to the ever-shrinking global reserves of fossil fuels. Well, for the last 11 years he's been making a movie about that very subject entitled "Fuel." And surprise, surprise, his documentary grabbed a big award at the prestigious Sundance Film Festival earlier this year. This week Josh joins John and his panel in studio to discuss all aspects of his film and the future of the fuel that we put in our cars. And that future, Josh contends, is all about algae.

Joining John McElroy on this edition of Autoline EXTRA is Tom Stephens, the Vice Chairman of Global Product Development at General Motors. He joined us for an exclusive web-only Q & A session with you, our audience. Watch as Tom responds to questions about the Pontiac G8, what General Motors’ answer is to EcoBoost, whether natural gas is a viable option going forward and more! Joining John in the discussion are automotive journalist Csaba Csere and John Stoll from The Wall Street Journal.

Balance

Walking a high-wire was the dangerous vocation of the world-renown daredevil Karl Wallenda. Whether it was over desert canyons or city streets, the most important aspect of this death-defying act was balance. One wrong step would yield terrible results.

The same can be said about the auto industry. Balance is important on several levels, in many arenas. But perhaps the most important area when it comes to a brand are its front line products. Those the consumer sees when they visit dealer showrooms. There has to be the right balance for not only the buyer, but the brand as well. That is one of many beliefs of General Motors' new Product Czar Tom Stephens.

This GM veteran, who has worn a variety of hats during his years with the company, now slips on the rather large shoes of Bob Lutz, the previous Product Czar who receives much of the credit for spearheading its recent vehicle renaissance. On this week's Autoline, Mr. Stephens discusses not only his automotive philosophy which will drive this side of the business, but the balance he says he must continue to bring to the burgeoning GM product lineup.