Autoline This Week - Video

Some car names roll easily off the tongue while others can be a mouthful. So what’s the best strategy to go with when naming a car? That’s the topic of discussion on this edition of Autoline EXTRA as John sits down to talk with Nina Beckhardt, the president of Namebase, a company that specializes in naming products, including cars. They discuss what automakers Namebase has worked with and what vehicles they’ve named. The conversation then moves to the importance of having a car name that will not only work in the U.S. but outside of it and also if there are any advantages to changing a name of a vehicle that is already established in the market. Joining John in the discussion are Jean Halliday from Advertising Age magazine and Peter De Lorenzo from Autoextremist.com.

Alphabet Soup

"What's in a name?" When William Shakespeare wrote this question for Juliet Capulet in "Romeo and Juliet," it was a vehicle to release the characters from the bondage of their family names. While that undoubtedly worked as a theme in this classic tragedy, good old Bill didn't publish the work untitled because he knew how important a name really is when trying to draw patrons into a theater, customers into a store or buyers to a product.

That's why a name in today's high pressure retail world has never been so critical. With a cornucopia of seemingly endless products and advertisers blanketing a consumer's every waking moment, you've got to machete through the clutter to make a name memorable.

This is where some critics believe many of today's automakers have fallen short. From the "alphabet soup" of certain luxury brands to the head-scratching monikers of some midsize fare, customers sometimes don't know if they're buying a car or a croissant.

So this is where a company like Namebase, Inc. comes along. This New York firm specializes in designing a name to a product so they fit in a variety of ways. It has clients in a number of industries and has named everything from goods that you wear, to products you consume, and most importantly for this show, those that you park in your garage.

Joining John McElroy on this week's panel to discuss the auto industry name game is Nina Beckhardt, the president and creative director of Namebase, Inc., Jean Halliday from Advertising Age and Peter De Lorenzo of Autoextremist.com.

On this edition of Autoline EXTRA, John and his panel sit down to talk with Dr. Michael Leiters, the Program Manager for the Porsche Cayenne. They discuss the hybrid version of the car and how Porsche’s hybrid system differs in design from the others already out on the road. Dr. Leiters also talks about Porsche’s collaboration with Audi on the hybrid and also what changes they made to the Cayenne in order to fit the hybrid in the vehicle. Joining John in the discussion are Todd Lassa from Motor Trend and Joe DeMatio from Automobile Magazine.

Oxymoron

Over the last century, Ferdinand Porsche built his brand on speed, power and performance. So it was almost anathema 7 years ago when, to compete in a market it never knew, Porsche introduced its first Sport Utility Vehicle the Cayenne. Despite the outcry from some critics the car was a hit with consumers. Which is probably why, a year away from the last gas scare with surely more to come, the company is introducing the Porsche Cayenne Hybrid to the North American market. Yes, you read that right -- a hybrid coming from the Germany's Crown Prince of performance -- almost a textbook definition of oxymoron.

Joining John McElroy to explain this small shift to the green side is Porsche's Cayenne Program Manager Dr. Michael Leiters. Motor Trend's Todd Lassa and Joe DeMatio from Automobile Magazine fill in our performance panel as we pursue the inside story on Porsche's new Cayenne Hybrid.

Over the next few years automakers will begin to introduce smaller cars to the American market. But does that mean consumers will buy them? That’s the topic of discussion on this edition of Autoline EXTRA. John and his panel discuss whether or not there can be a popular small car like the MINI in the coming future. Joining John in the discussion are Rebecca Lindland from industry research giant IHS Global Insight, Keith Naughton from Bloomberg News and Drew Winter from Wards.com.

Hangover

How many summer hangovers can you handle? You may personally know your own limit, but now the country is about to find out just how many it can take. Over the past few months we've collectively already survived one in entertainment -- the popular hit comedy by the same name which grossed nearly $300 million domestically.

Meanwhile, on the durable goods front we had the "Cash for Clunkers" program which sold nearly 700,000 cars and trucks. And now as it fades in the rearview mirror, experts are wondering just what will happen with automotive sales over the last four months of 2009.

Will the public be suffering from "Clunker hangover" -- with no cash incentive to sweeten the deal will customers continue to visit dealerships and more importantly buy cars?

That's one of the many sales questions that this week's Autoline experts grapple with. Joining host John McElroy on the panel are Rebecca Lindland from industry research giant IHS Global Insight, Keith Naughton from Bloomberg News and Drew Winter from Wards.com.

On this edition of Autoline EXTRA, John McElroy and his panel sit down to chat with John Hoffecker, the managing director of AlixPartners, a company that specializes in turning problem companies around and getting them back on their feet. From a supplier perspective they discuss what areas need to be focused on to make a struggling company viable. And they also get into whether or not access to credit and lending has improved for troubled suppliers and also the outlook for the U.S. auto industry. Joining John on his panel are Tom Walsh, with the Detroit Free Press and Alex Ortolani, with Bloomberg News.

Stuck In the Middle

Leave it to Quentin Tarantino to remind us what "the middle" is all about. It was Hollywood's whirling creative derbish who took a long forgotten early '70s song, "Stuck in the Middle With You," and burned it into today's consciousness. Whether it was nostalgia, shock or sympathy that helped, it's clear that "the middle" was not necessarily the place you want to be. And yet that's exactly where we find today's auto industry -- stuck in the middle -- according to John Hoffecker from the global turnaround company AlixPartners. In fact, that was even the title of his presentation earlier this month to a session at the Management Briefing Seminars in Traverse City, Michigan.

On this week's Autoline, Mr. Hoffecker takes us inside his analysis of where we are and where we will be in the global auto industry. From the good news for the top 25% of North American suppliers to what he terms the "new normal" for sales going forward, Mr. Hoffecker analyzes the good, the bad and the ugly facing manufacturers, suppliers and customers alike. Joining John McElroy on the panel are Tom Walsh, the business columnist from the Detroit Free Press and Alex Ortolani with Bloomberg News.

Now that the American auto industry has restructured and gotten rid of most of its legacy costs, are they at a competitive advantage over the foreign nameplates? That’s the topic of discussion on this edition of Autoline EXTRA, as John and his guests talk about whether the German, Japanese or Korean automakers will need to restructure in order to compete with Detroit’s new business model. Joining John for that discussion are Dr. David Cole from the Center for Automotive Research, Tom Krisher from the Associated Press, and Edward Lapham from Automotive News.

Coleslaw

It never seems like the Midwest is really rid of winter until, at that first picnic, when you spy the official side dish of summer, coleslaw, sidled up to the burgers, dogs and brats. Likewise, you never quite feel it’s summer in the auto industry until the first of August when the Management Briefing Seminars roll into to Traverse City, Michigan as they’ve done for over 40 years. Still leading that CAR caravan up north is Dave Cole, the Chairman of the Center for Automotive Research, and overall auto industry expert. This week on Autoline he joins John and our panel of Edward Lapham with Automotive News and Tom Krisher of the Associated Press to discuss a variety of topics, including where both General Motors and Chrysler stand after their visit to bankruptcy and how they're handling everything since; the current avenue Ford finds itself navigating with new product and public good will; and the future of the transplants in the North American market as they attempt to balance importing, manufacturing and marketing their products. And of course Dr. Cole also provides us a preview of this year's MBS schedule.