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As you have probably heard, or maybe experienced, there is a global shortage of computer chips. And carmakers, in particular, have been feeling the pinch. Without chips, they can’t make cars, which means there have been fewer cars available on the lot, and the ones that are there may not be what people want. This week, the chief operating officer of Hyundai said his company is working on a way to develop its own chips. Not many automakers do that, so it’s a topic for “Quality Assurance,” where we take a second look at a big tech story. Marketplace’s Marielle Segarra speaks with Jessica Caldwell, executive director of insights at the car-shopping site Edmunds.
By Marketplace4.5
12471,247 ratings
As you have probably heard, or maybe experienced, there is a global shortage of computer chips. And carmakers, in particular, have been feeling the pinch. Without chips, they can’t make cars, which means there have been fewer cars available on the lot, and the ones that are there may not be what people want. This week, the chief operating officer of Hyundai said his company is working on a way to develop its own chips. Not many automakers do that, so it’s a topic for “Quality Assurance,” where we take a second look at a big tech story. Marketplace’s Marielle Segarra speaks with Jessica Caldwell, executive director of insights at the car-shopping site Edmunds.

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