Thomas Thomas Jr. is the co-founder and CEO of Basepath, whose software is used by student athletes, collectives, and universities to automate name, image, and likeness operations. 

Thomas joins the show to discuss: 

• How Basepath started, the work they currently do, and how they work with collectives 
• The first steps they take when onboarding a collective and its athletes 
• The ways they help partner with universities to bring clarity to the financial complexities of student athletes 
• How Basepath’s services differ between for-profit collectives and nonprofit collectives 
• The NIL Collectives Consortium - what it is, who it’s for, and how it has benefited collectives 
• . . . and much more! 

For more information about Basepath, visit basepath.co.

You can follow Kristi on Twitter and Instagram to discuss further, ask additional questions or suggest future episodes.

You can find more of her analysis on the business of college sports at BusinessofCollegeSports.com and Forbes.

Need data and real-world experts to help you make decisions in your athletic department? Check out College Sports Solutions and connect with Jeff on LinkedIn.