Like anything else marketing likes to follow trends.  Right now everyone is talking about tripwire marketing, especially those who are a bit savvy in the online space. It is so popular because it works!  The concept has been around as long as modern business and while it has used other names, the strategy and psychology behind... Read More

Our computers and mobile devices are easy things to hide behind.  People can use fake names on their rude comments or forget that the comment is actually going to land in front of a real person. Have you every been at the end of some online treatment that left you thinking “REALLY? What did I do... Read More

You need to write good marketing copy to get people to buy.  You probably have been there before… you see someone selling a product you think is not that great. They have the social “likes” and seem to have an endless supply of freedom lifestyle shots on their Instagram.  Yet, you keep thinking that YOUR product is better.... Read More

Instagram is now one of the biggest social media platforms and is a must use tool for businesses who are selling anything online.  There are 4 key Ways to Use Instagram for Your Business and themes to keep in mind when using Instagram to grow your business. First, you need to understand the language of... Read More

A successful business will no doubt have competitors and needs to constantly innovate to stand out from them.  A simple way of doing this is to see what your competitors are doing to get new business online and get ideas from those strategies to use in your own business. A start-up who is struggling to work... Read More

Would you like to generate more business or interest in your brand from LinkedIn?  Make sure you cross check your profile against these 10 steps to improve your LinkedIn marketing.  LinkedIn has given you a lot of options (that many of us don’t know about) to customise your profile and write it in a way that will... Read More

Getting traffic on Facebook can be challenging because it is competitive.  Did you know that as soon as you put a link in your posts to your own website or to another’s website that Facebook won’t send you a lot of free traffic?  Sure you can post images and text posts without a link and... Read More

Facebook is the “largest country in the world” population wise with 1.5 billion active monthly users. Why wouldn’t you want a piece of that? The key to using it well though is knowing what to post to get a results, whether that result is more likes, more engagement, leads or even sales.  Sounds easier said... Read More

There are so many social media platforms…Facebook, Twitter, Instagram, Youtube, LinkedIn, Pinterest, Snapchat!   Each one behaves differently. Some allow you to put a link in a post and some do not.  Some rely on hashtags more than others.  If you try and do the same post across all you will fail because each one... Read More

It’s the age old question… You know you need to share content online to build your brand, but how much should you be sharing for free and when should you start charging? We will help you work out if it possible to give away too much for free, what the key differences are between both types and how... Read More