SOCIAL MISTAKES: Mark Tewart returns to discuss mistakes some dealerships make with social media, and how it can work with traditional media efforts.

MARKETING TO WOMEN: Anne Fleming of women-drivers.com talks about the position of women in the auto marketplace and how to effectively market to them.

GOALS: Sales Trainer Marsh Buice returns to talk about emotional goal setting - how to avoid setting wildly unattainable goals and still make progress.

Happy New Year from the staff of AutoSuccess!

APPS: Garland Webb, president of DealerApp Vantange, talks about how dealerships can use apps to increase contact with their customers.

SERVICE REVIEWS: DealerRater's Ryan Leslie talks about service reviews - getting them and managing them.

RESPONSIVE WEB: DealerFire's Christian Salazar and Aaron Schinke talk about the benefits of having a responsive website for your dealership.

SOCIAL MEDIA: We’ve returned to some of our past guests to ask them to explain the impact that social networking and Web 2.0 has made on their organization or themselves personally.

APPOINTMENTS: Danny Benites, general manger of Gres Lair Buic-GMC, talks about turning your Internet department into your appointment department.

SOCIAL: Ryan Holtz, marketing manager of Zender Ford, talks about how, and why, to increase your dealership's following on social media.