ONLINE ENGAGEMENT — Len Short, founder of LotLinx, talks about streamlining the customers’ search for a vehicle at your dealership

TAKING T.O. - Sales Trainer Marsh Buice talks about giving and taking the turn over, or T.O.

TRACKING: Brian Pasch, CEO of PCG Digital Marketing, talks about keeping track of your dealership's vendors.

UPS: Clint Burns, CEO of The Next Up, talks about the changing structure of the automobile showroom's selling floor.

RELATIONSHIPS: Sean Stapleton, vice president of sales for VinSolutions, talks about building relationships with the modern customer.

Cory Mosley of Mosley Automotive talks about training salespeople for today's customers.

CULTURE: We’ve returned to some of our past guests to share some ways they’ve seen be effective to help new employees understand the culture of their organization.

Tom Ralphs of Kidzpace Interactive talks about entertaining children while doing business with their parents.

Steve Cottrell, founder of DealerVault, talks about the importance of protecting the data of your dealership's customers.

Jamil Zabaneh of J&L Marketing speaks with us about taking control of your digital advertising, and why cookies might not be your best bet.