Shelley McBride of RadioVision talks on the advertising options open to dealerships, and how to make the most of their advertising budget.

Chuck Patton of Traffic Builders returns to finish our discussion on making a mid-year evaluation of your service department's marketing strategy.

Time for your half-year checkup! Chuck Patton of Traffic Builders discusses making a mid-year evaluation of your automotive service marketing strategy.

Rosner Toyota Scion GM Shawn Kloppman discusses the marketing uses of direct mail from the dealership’s perspective.

Stephen Cravens of Century Interactive talks about the place of call tracking in your dealership's marketing and training plans.

Mark Tewart returns to discuss “The Death of the Traditional Dealership,” and how to evolve to survive and thrive in a new marketplace.

Jeff Hayes, CEO of Dealer Creative, talks about the elements that make an effective TV or radio ad, and common mistakes dealers make.

Since the vast majority of car buyers hit the Internet before setting foot in a dealership, maintaining your online reputation is critical. Kim Orr of eXteresAuto tells how dealers can take control of their online image.

How can leaders best maintain the motivation they need to lead their team to success? We asked some of our past guest to share their insights.

In the Internet age, is direct marketing still relevant? Tim Danker of Ideal Direct Ad Group says yes, more than ever.