Eric Weisgarber of AMG talks with us on the steps needed to have a successful direct mail campaign for your dealership.

Vito Finizio, promotional consultant to Vacation Adventures International, talks about using promotional prizes to bring customers to your dealership.

Todd Kinzle, president of Auction Genius, talks about the best ways to use auctions to stock a dealership's auto inventory.

Glenn Pasch of PCG Digital Marketing returns to discuss the value of ongoing education for the auto sales professional.

Russell Grant, vice president of sales for J&L Marketing, talks about integrating your online marketing efforts to their fullest.

Mark Tewart returns to talk about basic business practices for your dealership in both good economic times and bad.

Bill Murphy, owner of Add Label, discusses best practices for point of display information at your dealership.

Marsh Buice, sales manager of Mark Dodge, Chrysler, Jeep, returns to talk about setting yourself up for success on the sales floor.

Brent Albrecht, marketing director of SocialDealer, talks on best practices to use for your dealership's social media efforts.

This week, we’ve returned to some of our past guests to ask them a question: What is the one most important factor you’ve found in creating an effective team dynamic, and why?