Avantika Designeering Series

Humans are visual creatures. Ninety percent of the information transmitted to the brain is visual, so it’s no surprise when we say that visual storytelling is being well recognized in this digital era. The brands that take advantage of design, content, and experience to visually tell their stories have the potential to catch prospective users’ attention and keep them interested in their products.

In this episode, we interact with Rupambika Khandai, Creative Advisor at EY. With around a decade and a half years of experience, her expertise includes User Experience Design, Branding, Communication Design Strategy, and Visual Storytelling. Let's know more about her journey and experiences in the latest episode of "Avantika Designeering Series", “Decoding Visual Communication Strategy”. You can connect with Rupambika on Twitter @rupambikak. Don't forget to subscribe to our show and share your comments on [email protected]

Universal design has always been the key to creating a product that not only is usable to a wider audience but is also able to bring in a business that is easily scalable. While this approach has been passed on to the generations of creators; lately there has been a disruption in creating products that cater ‘specific' needs to its ‘specific’ users which creates an inclusive experience. Inclusive design is the recent approach that is being practiced by leading professionals to build solutions that capture not only tackle the users’ needs but also build an engagement that ultimately results in a positive involvement.

In this episode, we interact with Ramesh Kozhissery, Director of Design at Walmart Global Tech. With over a decade and a half years of experience, his areas of expertise include user experience design, strategy, user research, and design leadership. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Add to Cart - Inclusive Design”. You can connect with Ramesh on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

Nowadays, systems are designed to meet business goals through the impressive features and technological capabilities of software or hardware tools. However, these system design approaches sometimes omit the end-user, which is an essential part of the process. So, is it possible to solve these problems with the help of a user-centered design approach?

In this episode, we interact with Gaurav Mathur, VP of User Experience Design at Myntra. His work has been published in prestigious journals and conferences like CHI and Design Issues. Not just that, he has also spoken at the Nasscom Design4India's Design Summit, India Digital Summit, and Product Leaders Forum. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “The Crux of User-Centred Design”. You can connect with Gaurav on Twitter @gauravmathur. Don't forget to subscribe to our show and share your comments on [email protected]

Customer obsession is not a constant dedication to the thinking that “the customer is always right.” It is not a new trend that has just begun to make its presence on Twitter, in marketing blogs, and in the huddle rooms of marketing teams. Customer obsession is the outside-in business approach that utilizes data-driven insights. It increases the lifetime value of customers by continuously providing them with quality and meaningful experiences. But how does customer obsession helps in delivering customer-centric experiences?

In this episode, we interact with Biju Damodharan, Manager of Design at Amazon. He has spent over a decade and a half designing and leading design teams that crafted User Experience Design for Online Communication Products, Enterprise Business Applications, Network Management Products, and Online Products for Small Business. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Delivering Customer-centric Experiences”. You can connect with Biju on Twitter @bijudamodharan. Don't forget to subscribe to our show and share your comments on [email protected]

Banking sectors are undergoing a technological churn right now. The reason is two-fold: changing customer expectations and improved technological and designing capabilities. The rising competition from Fin-tech start-ups that creates unique customer experiences around banking services has forced the banks to respond by innovating themselves.

In this episode, we interact with Nivedita Chandra, Head of UX at Deutsche Bank. She has nearly two decades of professional experience in the domains covering design, business, and technology. Let's know more about her journey and experiences in this special episode of the "Avantika Designeering Series" on the occasion of "International Day of Banks". You can connect with Nivedita on Twitter @niveditachan. Don't forget to subscribe to our show and share your comments on [email protected]

Digital transformation means different things to different people. Some people think that it’s about the speed and power of back-office technology, getting more visibility into process and data. Some think it is about driving efficiency and cost savings to the bottom line. But the real gem in the digital transformation jewel box is the empathy of focusing digital transformation on improving the customer experience.

In this episode, we interact with Sauvik Banerjjee, Chief Technology Officer at Tata Digital. With over two decades of building internet platforms, internet businesses, and internet technologies across four continents, he has built from scratch India's two most loved digital platforms - Reliance JIO & TataCLiQ. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series", “Empathy in Digital Era”. You can connect with Sauvik on Twitter @sauvikbanerjjee. Don't forget to subscribe to our show and share your comments on [email protected].

It's easy to underestimate the importance of design in business. However, a strong approach to design has a significant impact on a brand and comes with profound business benefits. Design thinking is used for everything from new product ideas to finding out more about your target audience. Hence design decisions dramatically impact the future of your business and your profitability. In this episode, we interact with Sudhindra Venkatesha Murthy, Chief Design Officer at IBM IX. On the digital canvas, Sudhindra crafts positive experiences for people armed with insights, empathy, and behavioral understanding. As an Experience Strategist, he helps craft vision for partners to see their worlds in action. As a Design Leader, he designs environments conducive to creating meaningful, game-changing, and award-winning designs. He has been recognized for his work through many awards, including the Most Innovative Product award by NIA in Singapore. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series," "Blending Business and Design." You can connect with Sudhindra on Twitter @sudhindra. Don't forget to subscribe to our show and share your comments on [email protected]

Designers that inspire trust in their customers also inspire repeat purchases and lasting business relationships. If your customers trust what you have to say and if the designs you are producing feels credible and reliable, they are more likely to view your company as an authority. And that's why we interact with Rohan Verma, Director of UX design at Urban Company, in this episode. He pushes for quality and delight throughout the service journey for customers and partners, which fuels business growth with impact to bottom-line with user-centered design. Let's know more about his journey and experiences in the latest episode of "Avantika Designeering Series," "Designing Customer Trust." You can connect with Rohan on Twitter @ridder_mark. Don't forget to subscribe to our show and share your comments on [email protected]

There is always a debate between customer experience (CX) and user experience (UX). The term UX has been around for a bit longer than CX. on the other hand, CX is a newer concept that has only started to gain recognition in the past twelve years or so. Both UX and CX are crucial for brand success—so what’s the difference between the two, and how do they complement each other?

In this episode, we interact with Monica Deshpande, UX Practice Head, and Director at Capgemini. She is a versatile User Experience Professional and business practice leader with more than 20 years of experience in the IT Industry. She has adapted and promoted LEAN UX in the IT Services and strategized Agile UX for multi-channel delivery. Let's know more about her journey and experiences in the latest episode of "Avantika Designeering Series", “Using UX For CX”. You can connect with Monica on Twitter @monicadeshpande. Don't forget to subscribe to our show and share your comments on [email protected]