Avantika Designeering Series

A deep understanding of the user base is required for creating an inclusive solution that also simplifies the customer's lifestyle. With an in-depth knowledge of the ecosystem and the context of use, designers can create seamless and unified experiences that are immersive and innovative while also being inclusive. These solutions help in improving the lifestyle of the user, which later leads to customer satisfaction. So how can designers create inclusive and seamless solutions for diverse user contexts and ecosystems?

To know more about this theme, in this episode, we interact with Ashok Shetty, Vice President and Head of UX Design Studio at HDFC Bank. With over 20 years of experience defining the product vision, building design teams, and establishing best practices in UX and UI, he holds expertise in design strategy for the ecosystem, and omnichannel, user research, interaction design, human-centred design, design-thinking methods, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Designing Beyond Frameworks.” You can connect with Ashok on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

In an increasingly complex business environment, all organisations face the challenge of delivering consistent, connected and meaningful brand experiences. Brand experience is not just about finding the value exchange and surpassing customer's expectations, but it can also help you in establishing a long-term brand value. And to understand the importance of brand experience for brand value, in this episode, we get into a conversation with Sanjay Bhatnagar, Design Director at ShopX-10i Commerce Services Pvt Ltd. He is an award-winning Competency Area Mentor with over two and a half decades of professional experience as an artist, a mentor, a teacher and a design leader. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” "Nurturing Brands: From Values to Experience." You can connect with Sanjay on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

With a deep understanding of the users, design thinking can help designers create better and more inclusive customer experiences. Keeping the users at the centre provides better insight regarding their buying decisions and helps identify patterns in user behaviour. It also helps build a customer-focused mindset and an inclusive skill set, leading to designers creating more effective design solutions. So how can designers translate a deep understanding of users into a better customer experience? To know more about this theme, in this episode, we interact with Abhimanyu Kulkarni, Studio Director at Philips. He has over two decades of professional experience in design leadership roles and working in the health and wellbeing industry. He holds expertise in front-end innovation, conceptualization, design management, concept development, design thinking, art direction, and much more. Let's know more about his journey and experiences in our first-anniversary episode of the "Avantika Designeering Series Podcast," "Experience - Unifying Innovation and You." You can connect with Abhimanyu on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

The best way to keep up with the changing trends is to have a continuously evolving design mindset. Designers need to evolve and adapt to the changing needs and demands of the users to create better user-centric experiences. It can also help understand the psychology of the newer generations and create innovative customer experiences that may foster long-term loyalty. So how can designers create innovative experiences and thrive in the changing design environment?

To know more about this theme, in the 53rd episode, we interact with Somdutt Sarkar, Design Director at India Babycare & Brand Operations at Procter & Gamble. With over a decade of professional experience in design and strategy, he holds expertise in digital marketing, branding, packaging, retail design, communication, and much more. Let's know more about his journey and experiences on the special episode of the "Avantika Designeering Series Podcast,” on the occasion of International Design Day. 

You can connect with Somdutt on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

The design industry has observed constant changes in design trends based on customer behaviour and expectations. One such change is a large chunk of people shifting from conventional sources of consuming content to OTT platforms. These platforms provide a much more personalized experience and work solely based on the user’s wishes and demands. So how can designers create such customer-centric experiences that cater to the specific needs of the users?

To know more about this theme, in this episode, we interact with Priyank Sharma, Head of Design and Experience at MX Player and MX TakaTak. With the experience of over a decade in various markets, he holds expertise in user interface design, web design, leadership, people management, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “The Experience Webisode.” You can connect with Priyank on Twitter @priyank_sharma. Don't forget to subscribe to our show and share your comments on [email protected]

Human psychology greatly influences human behavior, which makes it a key factor in understanding user needs. Studying the way users think can assist designers in empathizing with the users. It helps see things from the user's perspective and dig deep into the problem to find the best possible design solution. How can designers understand human psychology to provide memorable customer experiences?

To know more about this theme, in this episode, we interact with Sandeep Karmarkar, Director of Design at Nutanix. With over two decades of experience in design management and leadership, he holds expertise in coaching and mentoring, design operations, user-centered design, data visualization, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast," "Designing Pixels to Designing Careers." You can connect with Sandeep on Twitter @sakarmar. Don't forget to subscribe to our show and share your comments on [email protected]

A crucial aspect of minimalism is finding the right balance between usability, inclusivity, and accessibility. Saying more with less while also keeping things meaningful and valuable for the customer is what most designers aim to achieve. For this, having a laser focus on the user's needs by understanding and empathizing with the user is vital. So how can designers create minimalistic yet integrated and impactful experiences?

To know more about this theme, in the 50th episode, we interact with Debayan Mukherjee, General Manager, UX Design at Samsung Electronics. With two decades of experience in design-centric roles, he holds expertise in user experience design, user interface design, and interaction design. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Creating Future of Design.” You can connect with Debayan on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

A good design depends not only on the art and craft but also on the science behind a product, and that is why a design team must consist of people from various domains. A good design team can help the members grow and adapt to the constant changes in user needs. It also helps to provide clarity about user diversity to make the user experience more inclusive. But simultaneously, building a solid and sound design team that functions seamlessly can be a challenging task. So how can designers build functional design teams and create inclusive experiences?

To know more about this theme, in this episode, we interact with Navneet Nair, Director of Product Design at PhonePe. With over two decades of experience as a design leader, he holds expertise in user experience design, interaction design, user interface design, and product design. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Unifying Science in Design.” You can connect with Navneet on Twitter @navneetdesigns. Don't forget to subscribe to our show and share your comments on [email protected]

Crafting a meaningful human experience entails a perfect combination of empathy and emotion. It helps in cultivating brand loyalty by instilling a sense of passion in the consumer towards the product. To achieve this, designers must also understand human values and match them to drive customer value. How can designers understand human values to create meaningful human experiences?

To know more about this theme, in the 48th episode, we interact with Tim Kobe, Founder, and CEO at Eight Inc. With over three decades of experience as a design leader, he has worked with companies like Apple, Tesla, Virgin Atlantic Airways, etc. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", “Return on Experience” 

You can connect with Tim on Twitter @TimKobe. Don't forget to subscribe to our show and share your comments on [email protected]

Storytelling is a great medium to convey the journey of a product to the user. If done right, it fosters an emotional connection between the user and the product. To achieve this outcome, the designers first need to understand the role of empathy in storytelling. But how can designers implement empathetic storytelling practices while interacting with the users to understand the problem on a deeper level for better user experience?To know more about this theme, in this episode, we interact with Azmina Poddar, Design Studio Head, APAC at Boston Consulting Group. She has over two decades of experience ranging from design consulting, design Strategy, and visual communication. She has held positions such as Director of Visual & Branding and Creative Head of several enterprising Design Studios. Let's know more about her journey and experiences in the latest episode of the "Avantika Designeering Series Podcast", "Endearing Empathy." You can connect with Azmina on Twitter @verylooni. Don't forget to subscribe to our show and share your comments on [email protected]