Avantika Designeering Series

In the midst of a highly competitive and volatile marketplace, brands need to efficiently carve out their way to keep up with the trends and create relevant solutions. To achieve this, every brand aims to create an adaptable brand strategy that can function along with the fluctuating scenarios while maintaining the trust of the users. This can be ensured by having an emotional connection with the users based on empathy along with a consistent brand experience cementing customer recall. So how can designers have a systematic design approach to provide consistent and impactful experiences?To know more about this theme, in this episode, we interact with Ayan Pal, Chief Creative Officer and Creative Director at Deloitte Digital. With over two decades of experience in the design industry, he holds expertise in Art Direction, Digital Marketing, Graphics, Corporate Branding and much more. Let’s know more about his journey and experience in the latest episode of “Avantika Designeering Series Podcast”, “Design: Certainty in Uncertainty.” You can connect with Ayan on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

A passion for problem solving can drive designers to create innovative solutions for even the most complex problems. Having a design thinking mindset and the ability to adapt according to the problems as well as the ability to consistently learn are some of the most necessary skills to foster innovation. This innovation can then be taken to execution with a strong business strategy and with a good brand experience, brand loyalty. So how can designers create innovative solutions and successfully execute them? 

To know more about this theme, in this episode, we interact with Dipankar Mukherjee, Vice President - Innovation at Nihilent and Chief Innovation Officer at HyperCollective. With over two decades of experience as a creative professional, he holds expertise in creative leadership, strategy, business development, innovation and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” "Design Thinking: Innovate, Integrate, Impact". You can connect with Dipankar on Twitter at @hyperdpkr. Don't forget to subscribe to our show and share your comments on [email protected]

A deep understanding of customer needs can help designers in creating successful and meaningful design solutions. With a positive experience, these solutions can also help in improving the lives of customers. It can affect the business value of products and companies and lead to significant market growth by transporting sense and value to the end-user. So how can designers effectively connect the dots between market and design objectives? 

In this episode, we interact with Blessen Philip, Senior Design Manager at 3M to know more about this theme. With over a decade and a half of industry experience across Automotive, Industrial, Consumer, Architectural, and Health Care domains, he holds expertise in industrial design, product design, design strategy, brand experience design, and much more. Let's know more about his journey in our special episode on the occasion of World Industrial Design Day. You can connect with Blessen on Twitter at @blessenphilip. Don't forget to subscribe to our show and share your comments on [email protected]

A meaningful solution with an effortless user experience can help businesses survive in a disruptive marketplace. However, a carefully constructed business model with a design mindset is also necessary for concepts to stay. It helps take an idea from concept to market, makes it easily accessible for the users, and can lead businesses to achieve extraordinary results. So how can designers create successful strategies and business models to cement their place in the market? To know more about this theme, in this episode, we interact with Victor Ong, Director, Head of Product Design (APAC) / ADAPT, Design Lab at Bain & Company. With a decade and a half of experience in UX/UI design, he holds expertise in user-centred design, interaction design, product design, and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast," "From Depth of Design to Breadth of Business." You can connect with Victor on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

Design has the ability to not only contribute but amplify the customer experience provided by a service. Observing customer interactions can give valuable insights into the mindset of the users. With a strong understanding of the user behaviour and their sensibilities, designers can create a consistent brand experience and an overall integrated customer experience for their services. So how can designers provide the best experiences for the services they provide?

To know more about this theme, in this episode, we interact with Manali Mitra, Chief Design Officer at udChalo. With over two decades of professional experience, she has been focused on strategy, storytelling, and the creative direction of large online experiences. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Designing Experience for Services." You can connect with Manali on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]

In-depth knowledge of a problem and a deep understanding of the user's needs and desires can help designers create a better product strategy and roadmap. The right strategy can take an idea from concept to scalable new business while also ensuring the best possible experience for the user. It can help designers create innovative products that are easily accessible, reusable and adaptable. So how can designers create an incremental strategy to amplify business value?

To know more about this theme, in this episode, we interact with Suhas Bendre, Director - Cognizant Interactive at Cognizant Technology Solutions. With over two and a half decades of experience working in design and management roles, he holds expertise in user experience design, user-centred design, management, interaction design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Design - First Approach in Business.” You can connect with Suhas on Twitter at @BendreSuhas. Don't forget to subscribe to our show and share your comments on [email protected]

Designers have the means to shift human behaviour to complex problems and make a significant impact on the lifestyle of the consumers by creating unique solutions. Simultaneously, empathizing with the users and understanding their needs and desires plays a crucial role in shifting behaviour and accelerating customer acceptance. It can help create seamless experiences that can have a long term effect and amplify the business value through integration. So how can designers anticipate users' needs and desires and create functional and innovative products?

To know more about this theme, in this episode, we interact with Anirudh Natuu, Director of User Experience Design and Studio Leader India at Globant. With over two decades of experience in digital transformation projects, product development, and business strategy, he holds expertise in interaction design, user-experience design, user-centred design and much more.  Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “Safe Fail and Fail Safe” You can connect with Anirudh on Twitter at @AnirudhNatuu1. Don't forget to subscribe to our show and share your comments on [email protected]

Nowadays, every designer aims to capture the user’s attention by providing meaningful and effective solutions to problems; and the first step to do so is user research. Understanding the behaviour of the users and the environment around them can provide better clarity about the problem as well as the needs of the users. It can help create usable products that provide an integrated, inclusive and overall enjoyable experience. So how can designers conduct user research to understand the problem better and create the best possible solutions?

To know more about this theme, in this episode, we interact with Manjari Dwivedi, Experience Design India Studio Lead at NCR Corporation. With almost a decade of experience, she holds expertise in usability testing, user research, user experience design, user interface design and much more. Let's know more about his journey and experiences in the latest episode of the "Avantika Designeering Series Podcast,” “The Missing Piece: Market Research.” You can connect with Manjari on LinkedIn. Don't forget to subscribe to our show and share your comments on [email protected]