Most insurance agencies are doing pretty good.

But according to Roger Sitkins, that’s exactly the danger.

In this episode of The Agent Leader Podcast, Brent Kelly and Roger Sitkins unpack the idea that “average is full” and why agencies that settle for average growth, average accountability, and average performance limit their long-term potential.

Roger introduces the 15-30-300 framework for elite agencies and discusses:

• Why revenue per employee may be the most important KPI in your agency
• The hidden cost of overstaffing and inefficiency
• Why “good results” can actually become a trap
• How elite agencies create stronger culture and accountability
• The importance of intentional growth and differentiation
• Why maximizing your current team matters more than simply adding people

If you’re looking to build a more intentional, profitable, and scalable agency, this episode will challenge the way you think about growth, leadership, and what it truly means to become elite.

To access free tools for agencies, visit sitkins.com/podcast