An advertising vet who started his own search consultancy in 2007 Avi Dan brings with him close to 4 decades of experience. As the rest of the agency world packs for Cannes, he breaks down how the festival has changed over the years, and who he thinks win big. We take a 30,000 foot view of the entire landscape, from consultancies in the agency space, the in-housing trend, data and creativity, and more. Avi also gets a little personal and describes his life growing up in Tel Aviv and his stint in the military, including a volunteer tour during the 1973 Arab-Israeli war.