When we talk with entrepreneurs about starting a business in the aviation industry, we sometimes end up talking them out of it. Starting a new business is daunting. Starting a new business in aviation is even more so! And yet, Diedra has done it successfully, not just once but twice. Deidra Wilson, David Santo, [...]

“We shape our tools, and thereafter our tools shape us.” ― Marshall McLuhan How do you succeed at anything? Study the people who have already succeeded, and adapt it to your own situation. ABCI has built tools, templates, checklists, and courses based on what's already worked in our ten-plus years of marketing practice in [...]

Bill Caskey joins us to discuss "Same Game, New Rules - 23 Timeless Principles for Selling and Negotiating"   What would it be like if you got to talk to the author of one of your all-time favorite books for an hour? 😊   Bill brought some slides about a couple of things that [...]

"Success is neither magical nor mysterious. Success is the natural consequence of consistently applying the basic fundamentals!" -Jim Rohn We're publishing a series of Back-To-Basics short videos about the most important aviation marketing topics. Introducing the series. . .

We were thrilled to have Disney alumni and GKIC Marketer of the Year Vance Morris join us for this week’s […]

John and I talk about our “week from hell” and ruin our PG-13 rating on our podcast. 😉 Ten years […]

We were thrilled to have Louise McConnell join us from the wild western coast of Ireland for this podcast. Besides us (John and Paula Williams, we had Tylor Hall of Shrike Eagle Aviation, Mark Parry of Global Aircraft Group, and Mickey Gamonal of ASVAB Domination, McConnell's Social Media Planner  & Guide is something we've [...]

"Aviation is the branch of engineering that is the least forgiving of mistakes." - Freeman Dyson "There are old pilots, and there are bold pilots. But there are no old, bold pilots!"  - Anonymous Longevity isn't the only, or even the most important, factor in success. But in THIS industry, it's a pretty good [...]

John, Paula and Mickey talk with Mark Parry of Global Aircraft Group, Dwight Cox of Air Tankers and Trish Machiri of Charterly about our goals, aspirations and things we want to be different in 2022! And the list is long . . . And. . . Mickey goes out of his way to point [...]

In this episode, Mickey and I discuss The Bezos Letters. We talk about short versus long game business planning and marketing. "If you want to go fast, go alone - if you want to Is a $300,000 loan from your parents really "bootstrapping?" The impact of Amazon on small businesses (including ours!) How big [...]