Are you thinking big enough? What would it mean to your business if you could scale to 10X your current revenue? Wouldn't it be fun to find out? Join us for this discussion. Debbie Murphy of JetBrokers, Eli Stepp of BizAvJet Inc and BizAvJets USA Magazine, and social media expert Muhammad Ali join us [...]

"Success is a series of small wins" -Jaime Tardy, from "The Eventual Millionaire" The best companies celebrate their wins. Make it a habit to post weekly about the great things you've accomplished this week - could be personal or marketing-related: You reached a goal 🎉 Published a new article, video or episode 🎥 Achieved [...]

"YouTube is, at the end of the day, a search engine... that's why Google bought it." Jake Paul Imagine having your very own TV channel, and that you can publish anything you like on it: - Customer stories - Product demos - Topic explainers - Employee highlights - "Behind the scenes" glimpses And you [...]

How to Pitch Your Product on Social Media. In Aviation, we often have very long sales cycles - we do prospecting, we qualify, we do competitive analyses, we negotiate, we structure deals, etc. etc. etc. But sometimes not all of that is necessary - a simple pitch is all we need! And on social [...]

Today, we talk about one of our favorite ways to help clients get better results - better copywriting! Three of our favorite projects to do, because they always result in a good return on investment, are these: Website copywriting Featured Articles Email Sequences or Autoresponders [...]

“The currency of real networking is not greed but generosity.” — Keith Ferrazzi One of the great things about our new Marketing Lab community is that it's a safe place for aviation sales and marketing professionals to practice networking with each other. It's. not on Facebook, LinkedIn, or Twitter, where your remarks will be [...]

Tylor Hall and Muhammad Ali join John and Paula with special guest speaker, author and editor Annamarie Buonocore for this conversation  on a wide variety of topics. Annamarie Buonocore is a partner publisher with In Flight USA and BizAvJets USA. She started off in the editorial department roughly 10 years ago and currently wears [...]

In this week's episode, I wanted to give a little bit of a tutorial about "free consultations." It's an important (or even expected!) part of the sales process, especially for large ticket or complex purchases. People want to be able to talk to someone, ask questions about their specific situation and priorities. Sadly, "free [...]

If you were worried about aviation trade shows coming back after COVID-19, you can stop worrying now.  They're back, and with good reasons! There is simply no substitute for meeting with clients, partners, vendors and prospects IN PERSON and being in the same room with fabulous airplanes and components and talking IN PERSON with [...]

“A business without a mailing list is not a business.” – Dan S. Kennedy Do people actually still send real mail to people's actual, physical mailboxes anymore? Do people READ what comes to their actual, physical mailbox? The answer to the first question? Yes, but not as many as a few years ago. The [...]