Our book club selection for June is the Visual Sale by Marcus Sheridan and Tyler Lessard. I had a hard time finishing this book since I kept having great ideas and interrupting myself to shoot off an email or a Basecamp message to a client about a video project we need to do! Short [...]

Nothing happens until somebody sells something. If you get good at sales, you enable your whole company to provide products and services, to pay your people better, to have revenue for research and development - it all starts with good sales! Aviation Sales [...]

Things to consider in an Aviation Web Site Redesign - Does your site get attention? Does your site inspire confidence? Does your site inspire action in your sales process? Other things that have changed recently: Update Frequency Privacy Retina Displays Paula Williams: Paula Williams. [...]

“Once you demonstrate that you care and will go the extra mile to produce added value, your prospective clients will want you to succeed.” ― Anthony Iannarino, The Only Sales Guide You'll Ever Need Most new companies and new salespeople struggle with prospecting. [...]

Seven Questions about the Aviation Marketing Lab! What is the Marketing Lab What Results Can I Expect? Who Should Be In the Marketing Lab? How Long Will It Take to Get the Results I Want? What's Included in the Marketing Lab? What Investment of Time and Money Does It Take? Who Is (and Isn't) [...]

Paula Williams: Hey, Paula Williams. John Williams: And John Williams. Paula: And we are ABCI. And ABCI's mission is... John: To help all you ladies and gents out there sell more of your products and services in the aviation world. Paula: Absolutely. John: I [...]

Debbie is one of the best designers I know. And I know a LOT of designers! She very prolifically publishes perfectly branded content supporting JetBrokers team of aircraft brokers, including "Aircraft Wanted" notices that get noticed A popular Business Jet Values Bulletin Market Insights Every major aviation-related holiday Photos of events Inspirational quotes with [...]

"What's the point of having a book club if you don't get to eat brownies and drink wine?" Jami Attenberg Since this is a virtual book club, of course you're welcome to bring your own brownies and wine, but the main point is sharing ideas with other aviation sales and marketing professionals. It can [...]

“People are really listening and want to consume all of the content that is there and available. There’s a level of dedication that comes from podcast listeners that you don’t otherwise find. And now the numbers prove it. Podcasts aren’t a bubble, they’re a boom—and that boom is only getting louder.” - Miranda Katz [...]

"If everyone is moving forward together, then success takes care of itself," -Henry Ford A big part of our marketing practice is consulting.  A key component of consulting, are Office Hours. Each of our Marketing Lab members, depending on their service level, gets some number of consulting office hours with us. But ALL of [...]