Of course, in the aviation industry we have a lot of directories like GlobalAir, FlightAware and AviaPages, but how important is it to be listed in the many, many other online business directories? It is definitely worth it! Listings are often free but do take time to set up. Here are three reasons it's [...]

John and I discuss three of the most popular questions from our Office Hours these days: Are our customers impacted by a recession? How long do recessions last? Should you slow or stop your marketing? We don't have all the answers, but we've been through a recession or two (or more than that, if [...]

There have been a lot of articles about Zoom Fatigue, and how people are not using cameras during meetings. I have a bit of a rant about this: In-person sales are MOST effective, Zoom is the next best thing. Presence and attention are the ultimate currency. This is one of the reasons managers don't [...]

Debbie Murphy of JetBrokers joins us to discuss John Jantsch's "The Ultimate Marketing Engine." We've read "Duct Tape Marketing" and "The Ultimate Referral Engine" before, and true to form, Jantsch includes a LOT of great worksheets, calculators and other reference materials that make life easier for marketing nerds! From Amazon -   A STEP-BY-STEP [...]

The "Marketing Maturity Model" is nothing new - they've been teaching it in university marketing courses for years now. But it's always been nerdy, dense, daunting and unapproachable. We found a structure in John Jansch's "The Utimate Marketing Engine" that is much easier to understand and apply - so we put our contents into [...]

A search for "air charter" on Google yields about 231,000,000 results. Google also reports that advertisers are willing to pay $2.31 PER CLICK for advertising on this topic. How does a charter operator or charter broker compete in this saturated market? Paula Williams: [...]

Young (and Young At Heart) Aviation Fans - Enter our Coloring Contest to win a Top Gun T-Shirt! Choose your weapon!  Crayons, pencils, markers, paint, whatever you like! Enter our Coloring Contest to celebrate National Coloring Book Day!  (National Coloring Book Day will be August 2, [...]

How do you best showcase the reasons dispatchers, pilots and owner-operators should choose your FBO? We share some of the content elements your clients look for most. Paula Williams: Hey, Paula Williams. John Williams: And John Williams. Paula: And we are ABCI, and [...]

When talking about social media marketing in aviation, LinkedIn is always discussed as the most credible. And yet, far more of the people we talk to are familiar with boosting posts on Facebook, but have never considered LinkedIn ads. Why is that? And are there reasons to devote some of that social media advertising [...]

What are the best content features to include in an MRO website? Most MRO web sites read something like this: "Established in 1985, we are the leading provider of aviation services in the XX area, and are committed to providing the highest quality products and services with the utmost care for our clients and [...]