When we're working on an aviation web design project, the About Us page can tend to be an afterthought. But it shouldn't be! Customers that visit your About Us Page are the ones most likely to do business with you - it's a powerful "buy" signal! They've already decided they like one of your [...]

Does aviation marketing have to be slick and glamorous to be effective? There is a long-held tradition in aviation that ads must be dignified, beautiful, glossy and perfect. But there are three reasons this is just not true. (If it ever was!  We suspect some advertising agencies have been perpetuating this myth with industry [...]

If your business is smaller than you would like it to be, you are probably making one (or all) of these mistakes! I had to root these out for myself and work on them continuously since I set a goal for myself this year to 10X my business. (Thanks, in part, to our discussion [...]

If your business is smaller than you would like it to be, you are probably making one (or all) of these mistakes! I had to root these out for myself and work on them continuously since I set a goal for myself this year to 10X my business. (Thanks, in part, to our discussion [...]

Please, please please stop creating terrible webinars. Not only do they not do any good, they actually damage your brand. Webinars became pretty ubiquitous during the pandemic, and they ARE a great way to present information and create engagement about a specific topic. And we've all been told by all the marketing gurus that [...]

Please, please please stop creating terrible webinars. Not only do they not do any good, they actually damage your brand. Webinars became pretty ubiquitous during the pandemic, and they ARE a great way to present information and create engagement about a specific topic. And we've all been told by all the marketing gurus that [...]

How do we use AI to improve our marketing? What are some of the ways our competitors are using it? Isn't AI just for big companies like Google and Amazon? Do AI tools and methods actually provide results? What is the pathway for incorporating AI tools so we don't get left behind? John and [...]

How do we use AI to improve our marketing? What are some of the ways our competitors are using it? Isn't AI just for big companies like Google and Amazon? Do AI tools and methods actually provide results? What is the pathway for incorporating AI tools so we don't get left behind? John and [...]

The NBAA BACE is coming up October 18-20, it always arrives faster than we believe possible, but we're looking forward to it! We enjoy catching up with our clients and future clients in person at the NBAA BACE convention each year! Besides general catching up and shaking hands, here are three of the most [...]

The NBAA BACE is coming up October 18-20, it always arrives faster than we believe possible, but we're looking forward to it! We enjoy catching up with our clients and future clients in person at the NBAA BACE convention each year! Besides general catching up and shaking hands, here are three of the most [...]