The reality these days is that the best product doesn't always win. The best KNOWN product tends to win. But how do we get our product or service to be the best known and most familiar option in a crowded marketplace? We're all doing more than selling products. Unless we want to be just [...]

Hook Point: How to Stand Out in a 3-Second World by out-of-the-box thinker Brendan Kane breaks down the most effective strategies to generate new opportunities, innovate and scale your business, and create a compelling brand - both online and off - so you can thrive in the new micro-attention world in which we live. [...]

All three are very versatile. And helpful in a pinch. And kind of fun to work with. So, what exactly IS the Aviation Marketing Lab? There’s a bunch of stuff that you get every month - Networking opportunities Workshops (on topics like Prospecting, Trade Shows, or Referral Programs) Our famous Book Club SEO, Social Media, [...]

Could your airport become a spaceport? And how could this impact your opportunities to work in the aerospace industry? Here's how to find out! 2:54 Be ready to prove you can do the job 4:45 FAA Requirements for Spaceports 6:00 Top Ten Space Launch Companies in the US 8:05 Find the Decision Makers (LinkedIn [...]

Trade shows and magazines have gotten more expensive, the competition for your products and services has gotten stiffer, and customers have gotten smarter. What do you do now? 1)  Invest in quality content!  It's a permanent, versatile asset!  (As opposed to advertising, which is a temporary benefit.) 2) Repurpose the heck out of that [...]

For a small- to medium-sized aviation company, making the leap to approach aerospace companies can seem daunting. And it certainly can be! But working with the big aerospace companies can also be very exciting and rewarding, and there is lots of room for smaller companies to provide products and services and subcontracts. But like [...]

🐦 What the heck is up with Twitter? 🐦 Should we be staying on Twitter? 🐦 Should we be paying for the blue checkmark? Our clients have been asking these questions all month in our Office Hours. People have always over AND underestimated Twitter, since the beginning. First it was trivial and silly. Then [...]

How do you market to customers that have the intention and the technology to actively avoid almost all of your advertising? According to author Mark Schaefer, there have been three Marketing Rebellions. The first was a reaction to the turn-of-the-century snake oil salesmen and resulted in the Pure Food & Drug Act of 1906. [...]

I probably don't need to tell you that there are great reasons to post regularly on LinkedIn. It makes it easier to get found when your prospect is searching "who do I know with this specific expertise?" Busy decision makers check you out online (and most often on LinkedIn!) before they agree to meet [...]

The concept of fractional ownership has revolutionized business aviation. Individuals and companies that would NEVER have considered aircraft ownership now happily tote jet cards and "own" fractions of aircraft, or fractions of an entire fleet. They can fly a Lear for a short trip and a Gulfstream for a long one, enjoying unprecedented flexibility [...]