How do you sell to people who are busy, hard-to-reach, and don’t want to talk with salespeople? What’s the difference between a salesperson who earns $80,000 a year and one who earns $400,000 a year? The answer to both questions: the ability and willingness to prospect for new [...]

We had a visit from aviation industry royalty as John & Martha King joined our Book Club Discussion this month. We discussed their new book LIFT, about our favorite subjects - aviation, business, marketing and entrepreneurship! 00:00 – Introduction 08:56 – Adapting to the Market, Reinventing the Company - [...]

We feature one of our on-demand workshops each month. For January, we're featuring our Focused Social Media workshop. To kick it off, we'll have a live  social media discussion and talk about: The most-asked question on Google is “what’s the best social media platform?” We will answer the question with ABCI’s actual 2022 data. [...]

Good people are hard to find. And don't we know it! It's taken MANY YEARS and a lot of trial and error to find a team that really, truly delivers for us and for our clients. Five of the most important reasons FBOs, MROs, charters, flight schools, software companies, and aviation professionals trust ABCI [...]

“Oh.  I’ve been dreading this part!” People in our Personal Branding Workshop often groan when we start talking about profile photos. “I don’t like ANY photo ever taken of me.”  Otherwise confident, successful professionals get a little . . . well, insecure about their profile photo. Until now, they’ve either thrown in an old [...]

"Our people are our competitive advantage." "We offer better service than any of our competitors." "Our people make the difference." Many aviation companies say this. But very few of them reflect it when you actually look at the "About Us" page of their website, or the "Meet the Team" section that comes with many [...]

When we got married, one of my husband’s friends told me - “Air Force men make great housewives.” He was absolutely correct. And this is important, but probably not for the reason you think. My husband John is one of the neatest, cleanest people I have ever lived with. To the point that it [...]

What was our most popular episode of 2022? Aviation Startups and Side-Hustles! Everyone's got a side-hustle these days  - airline pilots, industry execs, and others - And for good reasons! It's great to put SOME of your time, energy and passion into a second stream of income, in case of Fluctuations in the economy [...]

Happy New Year! Thrilled to be going into a shiny new year in the aviation industry. There are SO many promising things on the horizon, and a few dark clouds too. We thought we would sum up our aviation marketing advice for 2023. . . Three things to do in 2023: 1. Plan & [...]

A word on marketing for avionics companies. I had someone write me a DM own LinkedIn, saying they had searched our entire website and they found advice specifically for brokers, FBOs, MROs, consultants, appraisers, etc. but nothing at all for avionics manufacturers or installers. You’re right! This was an oversight. In our experience, avionics companies tend [...]