Customer service interactions are an important opportunity for a company to build brand equity and encourage testimonials and referrals. Here are some ways a company can do this: Consistent brand messaging - Ensure that customer service representatives are trained to communicate the company's brand messaging and values in their interactions with customers. This will [...]

Most companies are too heavy-handed with their branding in initial advertising. We think your ads, your website home page, other “first contact” opportunities should be branded very lightly. Your logo should be be barely noticeable and the focus should be on your customer and their problems. Once you’ve transacted a sale, however, that equation [...]

Looking to take your aviation brand to new heights? Join us for a one-hour workshop on Building an Aviation Brand that Flies! Designed for sales and marketing professionals in the aviation industry, this workshop will provide you with valuable insights and strategies for building a strong and effective brand that resonates with your target [...]

This is Marketing by Seth Godin is actually the third Seth Godin book we've reviewed in our Book Club - (We've also read Tribes and All Marketers Tell Lies.) Paula Williams, John Williams and Michael Duke discuss what we liked, what was useful, and why the Audible version is a thousand times better. [...]

So, all of us have prejudices we didn’t know we had, and the best marketers and sales folks among us have learned to manage those prejudices. And these prejudices are not what we think they are. Seth Godin quotes Professor Roland Imhoff, who has made a study of conspiracy theorists. In one study he [...]

If you're in the aviation B2B industry, you know that it takes some time to bring prospects in for a landing. Prospects you approach with your offer will have one of three reactions: Yes  (5%) No  (10%) Not Yet  (85%) (These are rough stats based on our experience, your mileage may vary. If you [...]

I probably don’t need to tell you that video is incredibly effective in marketing these days. And you probably already have all the equipment you need to shoot great raw footage that can be turned into marketing gold. But you might still have a hard time figuring out what types of videos to shoot. [...]

What type of marketing videos perform best with a business aviation audience? In our experience, the best-performing videos are those that feature a human face and voice as a "guide" with varied visuals, including relevant footage and animations. This format is best for long-format videos (anything over two minutes.) Animated videos with music background [...]

This episode is about aviation marketing and AI- ChatGPT and MidJourney are all people seem to be talking about these days - "Is AI going to take my job?" While some of the things we're seeing produced by the latest AI tools are astonishing, you have good reasons not to worry. In this episode, [...]

We were thrilled to have author Ann Handley join us for this event as we discuss her new book, Everybody Writes 2. Don't (yet) have the book?  Get it here. From Amazon - A hands-on field guide to consistently creating page-turning content that your audience loves. (And that delivers [...]